Marketing Agency Tourism Hotel Strategy Video Production Consultant Puerto Vallarta Riviera Nayarit
Your Video Totally Sucks. Totally Fail. Marketing Puerto Vallarta, Riviera Nayarit, Riviera Maya, Los Cabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Cancun, Yucatan, Mexico.
Where is the WOW factor?
You have 10 seconds to make the viewer stay watching.
What was the message?
Sun destination with overcast sky and no contrast almost black & white images, then mixed with other high color contrast images.
Over use of drone aerial images that have no purpose to be used! Just because there is one available? Just a fad!
Those aerial have no value to people on the ground and would never experience what they are about.
Lots of Nice images. No emotion! What is your customer experience?
What are they learning?
Travelers would NEVER find or experience those nice image locations. (tourism)
Did you have a properly written script that includes research on the target customers and expected results?
Who’s idea was it? What was the purpose? Who was in charge? The Marketing Agency or internal Marketing?
What research and analysis was done before making a script?
Where was it broadcasted? Web site? TV? Social Media? E-Mail? In-house Channel?
Did it generate the results you had expected?
How experienced, in your market, was the video production company?
Do you want to hear more? There is more but ….
Why vlogger’s videos are more popular and effective then your corporate videos? They inform and help their audience or followers.
Video MARKETING & STRATEGY production is a process. A SMART PROCESS! OR, Your Video WILL Totally Sucks. Totally Fail.
It may just stay in your office drawer like a VHS!
You want to learn more,read bellow or the 2,000 pages: https://www.promovisionpv.com/WP/blog
Creating strong, engaging video content can be tough.
Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.
90% of Corporate Video Productions FAILS! https://www.promovisionpv.com/WP/90-of-corporate-video-productions-fails/
Choosing A Video Production Company https://www.promovisionpv.com/WP/choosing-a-video-production-company/
Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.
What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?
Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.
When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.
What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.
What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?
What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.
You have a Video project!? Here is the quote process:
Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?
Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?
We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive.
No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.
You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.
Social Media Strategy plans help to get a destination into the public eye.
The elements that need to be considered when establishing a successful tourism destination.
Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.
VIDEO PRODUCTION SERVICES
We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.
MARKET RESEARCH (methodology)
2D & 3D ANIMATION
MUSIC & SOUND EDITING
INFOGRAPHIC & ARTWORK DESIGN
CASTING & TALENT
DELIVERY AS 4K, 1080 HD AND MOBILE/CELL
Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.
Do you Play Chess with a Strategy or a Marketing plan?
Visit our web site
Video Production https://www.promovisionpv.com/?p=1
Real Estate https://www.promovisionpv.com/?p=2
Incentive Groups https://www.promovisionpv.com/?p=4
Hotel in-House https://www.promovisionpv.com/?p=5
Corporate Photography https://www.promovisionpv.com/?p=7
Corporate Events https://www.promovisionpv.com/?p=6
Tourism Marketing https://www.promovisionpv.com/?p=8
Villa & Condo Rentals https://www.promovisionpv.com/?p=10
Video Marketing https://www.promovisionpv.com/?p=11
Photo Gallery https://www.promovisionpv.com/?p=12
How can we help? email@example.com
Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, NuevoVallarta, SanPancho, Riviera Maya, Los Cabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Cancun, Yucatan, Mexico.
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