Your Content Marketing is Failing.

Marketing Agency Tourism Hotel Video Production Consultant Puerto Vallarta, Riviera Nayarit

Only 9% of Business marketers believe their organization’s use of content marketing is very effective. We can help you organize your strategy and put it into effect.

How much time and effort goes into creating a piece of content.

Marketers are constantly engaged in an ‘attention war. Consumers are hit with a barrage of advertising and content (both good and bad) every day, and we are constantly tasked with the challenge of persuading our audience that our ad is worthy of their click and our content is worthy of their time.

If 42% of Business marketers don’t think their organization’s use of content marketing is very effective, how do you expect to persuade readers of this fact? And if they’re executing an ineffective content marketing strategy… well then they are investing a significant amount of time and money into fighting a losing battle.

Does Your Content Answer the Right Questions?

It is the simplest explanation for a failing content strategy: you are creating ineffective content.

Does your content convey the information that your readers are looking for?
Is it helpful and instructive?
Well-written and easily-consumable?
Are you using data to guide your content creation?

The first strategy step towards creating better content is understanding the needs of your buyers, and organizing your strategy around meeting these needs. Do not think you know what your buyer wants, look at the data. Then define goals and messaging around this data, and revisit them each time you sit down to create content to keep your strategy focused.

Is Your Distribution Plan Failing You? We can help you organize your strategy and put it into effect.

Can good content overcome a bad distribution plan? Maybe, if the right people stumble upon it and decide to share. But there is nothing quite like the frustration of seeing a great, thoroughly-researched blog post fall flat on it is face while a worthless infographic blows up Twitter.

The point is, creating solid content is only half the battle, you have to make sure it is seen. If you are creating valuable content but achieving very little reach with it, ask yourself:

Have distributed content across social channels (Twitter, Youtube, LinkedIn, Facebook, others?
Working content into email strategy, finding every opportunity to reach both prospects and clients?
Enabling my readers to share content with social sharing functionality?

Tourism Marketing Agency Puerto Vallarta

If the answer to any of these questions is no, revisit your distribution plan and get organized. The checklists in our Content Creation Guide can add structure to your process and help you ensure you are covering all your bases.

Have You Built a Community Around Your Brand?

Distributing valuable content across multiple channels but still not seeing the results you want? Your content strategy could still be failing for one major reason: consumers do not trust you. Hey, it may not be your fault, and you are certainly not alone, but often pushing even the most effective marketing messages through channels repeatedly is not enough to resonate with your audience.

What you need is advocacy, a community, other people to spread your message for you. Third-party distributors of your content give your content something you can’t: social proof. By building a community around your brand, you can rest assured that you have a solid group of credible advocates that will regularly help your content get seen. 74% of marketers say creating a community around their brand is a social media business objective, only 18% of marketers say their company has one. If you are among the other 82%, ask yourself:

Have enabled other people in my company to share my content regularly?
Partners and satisfied customers aware of the content created, and are they finding it helpful?
Sharing valuable content from other organizations across the social channels? They will often return the favor.

Get started putting a more effective content marketing strategy into place? We can help you organize your strategy and put it into effect.

90% of Corporate Video Productions FAILS!

Choosing A Video Production Company

Puerto Vallarta Riviera Nayarit Marketing Agency Tourism Hotel Strategy Video Production Consultant

Marketing Agency Tourism Hotel Video Production Consultant

Do you play with Strategy or Marketing?

90% of Corporate Video Productions FAILS!

How can we help?

Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.

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Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.

What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?

Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.

When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.

What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.

What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?

What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.

You have a Video project!? Here is the quote process:

Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?

Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?

We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive.

No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.

You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.

Social Media Strategy plans help to get a destination into the public eye.

The elements that need to be considered when establishing a successful tourism destination.

Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.


High Quality Video Photo Production Puerto Vallarta Riviera Nayarit Mexico

We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.

Video Photo Production Puerto Vallarta – Riviera Nayarit

MARKET RESEARCH (methodology)



Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.

Do you Play Chess with a Strategy or a Marketing plan?

How can we help?

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Marketing Agency Tourism Hotel Video Production Consultant

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