Why is this such a viral hit

Why is this such a viral hit

Canadian airline, WestJet has made a Christmas video that has already generated over ? million views, and looks set to delight many millions more!

You’ve probably seen this by now! If not you can watch it below


But why is this such a viral hit?
It makes us all feel happy and full of Christmas joy. The best content makes people feel something.

It’s very well put together – even at 5 minutes long, it doesn’t get boring

The smart use of technology made the experience truly amazing for the lucky passengers – imagine you’re a kid and Santa recognises you on a screen? Their amazement and that of even the adults helps to create the magic around this

By showing the staff rushing to gather the presents, it gives us a real sense of authenticity and puts real people behind the brand

It has the right level of branding, we easily know who’s behind it, but it isn’t rammed down our throats

It keeps things simple

And of course, they’ve released it to the right mix of sites, blogs etc to ensure a kickstart!

Bravo WestJet! (and their agency I would think). They’ve given people something to marvel at, and at the same time created some amazing sentiment around the brand. I hadn’t heard of them before now, and have now visited the site for the first time – tangible results.

Need the creative spark to create a piece of video magic? Please do contact us!

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