When You Fail to Make a Plan, You Plan to FAIL! Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, NuevoVallarta, SanPancho, Riviera Maya, Los Cabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Cancun, Yucatan, Mexico.
Creating strong video content for your business is a good way to reach a variety of markets and engage your audience. Video is a very effective marketing tool when done well.
Your video is a reflection of your brand. To help you get off on the right foot with your video marketing needs a strategy.
Making a video just to make a video
When you fail to make a plan, you plan to fail. That saying applies to life and video marketing.
Video with a plan as you would any other marketing campaign. If you can achieve a clear business objective through video, then go for it.
Hearing someone recall your video is fantastic. But if they can’t remember the name of your company, it’s considered a fail. Many times we get so wrapped in the making of the video that we forget its actual purpose: communicating the benefits of and promoting your business.
Making your video too long
Research shows that 20 percent of people click away from a video within the first 10 seconds if it is not engaging enough. The more time you add to a video, the less likely people are to finish watching it.
What did you learn?
Deliver a single message with your video so viewers have a definite takeaway.
Not calling out your call to action. “Visit our website.” “Give us a call.” “Follow us on our social media outlets.” Include a clear call to action so your viewers know what to do after they have watched your video.
Getting your audience to see your video online is crucial. Just posting it on YouTube is not enough anymore. There are specific tactics and techniques that can drive web traffic to your site and video, and rank your site as number one in search results.
Rome was not built in a day. This same mantra can be applied to video marketing. Very rarely do videos go viral. And when they do, most of the time it is because of an established social media presence.
A good video marketing strategy requires consistency, dedication and patience.
Improper placement of selling points. Put the juicy bits in the beginning and follow them with supporting details. Major selling points belong at the start of your video.
Your video will be more effective if you focus on one point and do not cast too wide a net. Focus your message on a specific and well-defined target audience.
How you want people to see your brand? Does the partner you are working with know about your industry or understand the market?
Can your video partner produce something that reflects the quality of your company or services.
The Message is not Explicit.
Clarity is imperative to get your message across. You must first understand what the goal of your marketing video is in order to craft the message. Understand for whom exactly your sending that message to.
- Your Video is not in Sync With the Kind of Customers You Target.
If you do not know who your customers are and what type of media makes an impact on them. Be sure that your target audience can connect with the video; otherwise all your time and money would be spent in vein.
- Lack of Pre-Production Planning
Without thorough pre-production (scripting, story boards), the filming and post production process will be confusing and time consuming and the final product will suffer. Save money by completing this process yourself or you can put it on the production company.
- Substandard Production and Editing
This field is very competitive and viewers have come to expect top quality media from marketing videos.
- Buying the Bargain = Getting What You Paid For
Leave it up to the professionals. Sacrificing your individual or company image for the sake of saving dollars on the production process will only do more harm than good.
- Your Video Lacks Sufficient Promotion and Advertising
Your end product needs to be promoted well to get to your target viewers. Even the best videos could go unnoticed if they lack advertising. You need to reach out to various platforms (Youtube, Facebook, Tweeter, Instagram, Metacafe, advertising.adobe.com, etc.) where you can attract your potential customers. Don’t just sit back after your video is done and wait for results.
Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.
Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.
What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?
Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.
When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.
What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.
What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?
What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.
You have a Video project!? Here is the quote process:
Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?
Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?
We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive.
No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.
You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.
Social Media Strategy plans help to get a destination into the public eye.
The elements that need to be considered when establishing a successful tourism destination.
Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.
VIDEO PRODUCTION SERVICES https://www.youtube.com/watch?v=j_KgswkM3RU
We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.
MARKET RESEARCH (methodology)
2D & 3D ANIMATION
MUSIC & SOUND EDITING
INFOGRAPHIC & ARTWORK DESIGN
CASTING & TALENT
DELIVERY AS 4K, 1080 HD AND MOBILE/CELL
Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.
Do you Play Chess with a Strategy or a Marketing plan?
How can we help? email@example.com
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