What have you learn from that Travel Destination video?
Was it informative or just a bunch of meaningless beautiful images?
Did it motivate you? Did it make you want to be there?
Have you learn about?
Adventure – people want to be immersed in a cultural experience.
History interest because people want to learn about events influenced history.
Ecotourism conservation support effort that speaks to the heart.
Medical medical care in the vicinity.
Sport, local festivals, specific events.
Packages with flights/hotels.
What makes you want to go there? Exiting images: activities, people enjoying themselves, the destination surroundings, rooms, food, things to do, …
The first several seconds of the video are key to capture viewers. People who watch the first three seconds of a video will watch for at least 10 seconds and 45% will watch for 30 seconds.
Show what it is like to make use of your service, product or space – going on your tours, enjoying your unique local cuisine and sleeping in our very cosy beds.
Custom excursions, individualized experiences connecting travelers with local experts – things the tourist would not encounter anywhere else.
Selling a destination. Places mean different things to different people, based on personal preferences or interests.
Video strategy offers a powerful way to tell a brand’s story, unpack its value proposition and form relationships with potential and existing customers.
Sustainable Tourism programs. Consumers look for online videos to help them make decisions.
There is no guarantee that any destination will remain at the top of the list, on where the people will and will not choose to go for this year’s travel season.
There is a ton of competition out there. Maybe your destination is undisputed as the #1 resort in the area. However, you are competing against destination locations across the world.
Offering more attractive message. Boldness pays off in the world of promoting your destination.
People hate disappointment. The worst experiences in the world occur when we have great expectations for something, and are subsequently let down.
Potential travelers, for some reason, are a little more idealistic. Their imaginations are sparked by a sense of adventure.
Video will be a great way to grow your network and customer base, not just this year, but in the future.
No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.
You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.
Social Media Strategy plans help to get a destination into the public eye.
The elements that need to be considered when establishing a successful tourism destination.
Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.
VIDEO PRODUCTION SERVICES
We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.
MARKET RESEARCH (methodology)
2D & 3D ANIMATION
MUSIC & SOUND EDITING
INFOGRAPHIC & ARTWORK DESIGN
CASTING & TALENT
DELIVERY AS 4K, 1080 HD AND MOBILE/CELL
Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.
Do you Play Chess with a Strategy or a Marketing plan?
How can we help? firstname.lastname@example.org
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