WAYS TO USE VIDEO STORYTELLING IN YOUR TOURISM MEDIA MARKETING. Puerto Vallarta, Riviera Maya, LosCabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Campeche, Colima, Baja California Sur, QuintanaRoo, San Miguel de Allende, Michoacán, Mexico.
Did you know that images are processed 60,000 times faster than text in the brain? Add to that the fact that Facebook users watch 8 billion videos every day! This is without considering the statistics on YouTube, Snapchat, Tic Toc and other social media platforms. The staging mentioned above just proves that video storytelling is a powerful means of delivering a seamless user experience. However, the question today is, how can you …
The staging mentioned above just proves that video storytelling is a powerful means of delivering a seamless user experience.
However, the question today is, How can you use video storytelling in social media marketing?
To answer this, you need to know the type of video that will make you stand out and attract the attention of consumers.
Most importantly, you have to know what type of visual content and social channels are best suited for your brand. Deciding the best type of content depends on the demographics of your audience, the value of your brand as well as the personality and the online location where your audience is present, such as Facebook, Twitter, YouTube and other similar platforms.
Once you have identified all of these factors, you can then create stories that will appeal to your audience, connect with them, and encourage them to share your content.
So let’s go ahead and check out the 7 ways to use video storytelling in your social media marketing strategies.
1 Talk About Them, Not About You
By this, we mean that you should be sharing videos that relate to your customers rather than about yourself.
Imagine you took a vacation to Mexico. Upon your return, your friends will want to know more about the place.
Think about it. Will you start your story by going into details of how much money you spent, the hotel bill, the number of drinks you had, and so on? Or, you’re going to start your story by telling your friends how amazing the destination was, the places you visited and how you would like to visit it again soon in the future.
Similarly, when your clients are involved, you need to build rapport with your audience by sharing your clients’ videos that will help you establish an emotional connection with them.
Show emotional stories about the lives of their consumers via storytelling.
2 Sell Yourself With Compelling Fictional Videos
Creating a series of fictional videos is a great way to connect with your audience. People remember you when you put together a story and create a series of videos that feel more like episodes out of a TV show. It’s entertaining, engages, and smart.
The role of the leading lady is played by the elegant and chic actress. The episodes generate engagement and do not speak directly about the product, rather they focus on the story. This ensures that the videos are not overly promotional and you become news to your clients who will be waiting for the next video in the series.
3 Connect With Documentary Videos
Using documentary-style videos can also be a good marketing strategy aimed at the emotional side that can inform, inspire and connect your consumers with your brand. A good example campaign that encourages sharing in their community.
By choosing a topic that apparently does not take much effort, but an everyday life issue, you can also focus on the value of your brand less on your product. Video with documentary style allows you to connect with your consumers on an emotional level especially when you tell the story of your brand so that they identify with it.
4 Show them what’s going on behind the scenes.
One way to instill confidence, transparency, and fun in your videos is by showing behind-the-scenes stories. It can be related to any video of your product, employee or simply an influencer in your industry that can take your consumers behind the scenes and capture their attention.
However, one thing to keep in mind is real-time relevance.
In this way, not only show the work behind the scenes but also managed to gain more audience from the fans of the contents.
5 Teach Them How To Do It Through Your Tutorials
When you are dealing with consumers who have less experience with your brand or products, computer videos with tips or tutorials are very useful. Aim to create videos that solve a problem and include content from targeted funnel sales. Here you can also inform your consumers about various ways in which your product can benefit them.
Tutorials emphasize on their services, they don’t turn out to be that promotional. Another secret to their success is that people love trying new things and when you help them do that, you definitely catch their eye.
6 Boost Your Brand Value With Interviews
To win with this strategy you need to have an excellent and convincing historian in front of the camera. Interviews can be about an employee, a client, or an influential personality. It’s also very budget-friendly, all you need is a set of good questions and a guest who creates commitment.
Video where the CEO opens an interview and is joined by the others. The video tries to show the company’s work environment where at the same time it emphasizes the value of the brand as well.
Employees are encouraged to have fun while working and to learn about each other. Videos of this type create a positive image of the company in the eyes of consumers.
7 Teach Them, Do not Tell Them
In the middle of your marketing strategy, stop talking about yourself! Stop talking about your services and instead tell local stories by creating a video of your consumers so that your audience can easily connect and take pride in their roots.
A positive consumer review speaks volumes about the brand, is a perfect example where the success stories of its consumers resonate with the value of the brand.
A promotional video not only tries to connect with the emotions but also tries to influence their preferences.
According to a study, 90% of online consumers find useful videos while making a purchase decision. This clearly indicates that video marketing is going to become the most important thing for qualification and sales conversion.
Marketers are moving away from traditional sales and promotion tactics. It’s no longer enough to tell your audience that your product is great and that they should buy it. This no longer works.
Attention has shifted to the concept of inbound marketing, where marketers use innovative methods and engaging content that is immediately noticed and directs consumers to them.
Using videos creatively is a great way to attract attention. Content that generates engagement through video storytelling brings more likes, shares and comments on social platforms.
Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.
Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.
What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?
Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.
When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.
What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.
What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?
What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.
You have a Video project!? Here is the quote process:
Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?
Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?
We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive.
No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.
You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.
Social Media Strategy plans help to get a destination into the public eye.
The elements that need to be considered when establishing a successful tourism destination.
Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.
VIDEO PRODUCTION SERVICES https://www.youtube.com/watch?v=j_KgswkM3RU
We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.
MARKET RESEARCH (methodology)
2D & 3D ANIMATION
MUSIC & SOUND EDITING
INFOGRAPHIC & ARTWORK DESIGN
CASTING & TALENT
DELIVERY AS 4K, 1080 HD AND MOBILE/CELL
Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.
Do you Play Chess with a Strategy or a Marketing plan?
How can we help? email@example.com
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