Video the Ultimate Marketing Tool

Puerto Vallarta Riviera Nayarit Marketing Agency Tourism Hotel Strategy Video Production Consultant

Marketing Agency Tourism Hotel Video Production Consultant promovision@hotmail.com

Video has been called the ‘Ultimate Marketing Tool’ by some experts.

People have grown from a state of awe to a dependency on video. Just as the car was once a novelty only to become an indispensable part of our modern world, so too has video.

So why should a destination/hospitality use video as part of its marketing strategy?

Video is Cost Effective

Compared with traditional print advertising, video can actually prove more cost effective. Companies often make the mistake of dumping money into expensive magazine advertisements that are summarily ignored. Video, on the other hand, is almost impossible to ignore. Being extremely versatile, video can be re-shaped into many different formats. Mobile kiosks, large screen presentations, smart phones and of course websites are just some of the ways to spread the word using this powerful medium. And it can be produced for a reasonable price.

Video is Highly Desirable

Video is almost always chosen before a written document. People simply enjoy video. While the written word is far from dead, video has done a fine job of putting a dent in its armor. If someone visits a website and a video is offered, curiosity will often lead them to play it. And that means they have devoted their attention to a sales pitch. Marketers love using video because that’s what people want.

Video is a Mature Medium

Video is not going anywhere. It’s not a fad. People have loved motion pictures since the late 1800s. Even though the medium has changed, the passion for video has not. In its very early days, it was considered by some high-browed critics to be beneath contempt. Now, video is an extremely mature art form. And everyone respects it. People love video, and they’re voting with their laptops. Youtube sees on average 2 billion views—every day!

Video is Part of the Package

Any advertising company worth its salt will offer a video package. To ignore the option of video would be like ignoring the need for a website. And the competition never stands still. They’re considering their options, or perhaps already have a video up. If your competition hasn’t jumped on the video bandwagon, why not show some industry leadership? Google’s search algorithms pay a great deal of attention to video. It’s a great way to beat the competition.

Video Brings in Traffic

Your website doesn’t have to be the only stop in your online transit system. There are many ways to bring in the traffic. Make sure your video is “social bookmarking” friendly! Twitter, Facebook, Digg, reddit, LinkedIn, TicToc are just some of the ways you can spread the word around. Social Media Marketing is the new rage. “While 92% of client marketers agree that it is unwise to ignore social media, 63% do not have a social media strategy.”

Video is one of the greatest ways to share your company with others. It is a medium that everyone uses and loves, and it’s not going away anytime soon. Advertising companies are scrambling to offer video to their clients and the demand is fierce. By incorporating video into your campaign, you will not only stay ahead of your competition, but you may just see improvements in your bottom line.

90% of Corporate Video Productions FAILS! https://www.promovisionpv.com/WP/90-of-corporate-video-productions-fails/

Choosing A Video Production Company https://www.promovisionpv.com/WP/choosing-a-video-production-company/

Puerto Vallarta Riviera Nayarit Marketing Agency Tourism Hotel Strategy Video Production Consultant

Marketing Agency Tourism Hotel Video Production Consultant promovision@hotmail.com

Do you play with Strategy or Marketing?

90% of Corporate Video Productions FAILS! https://www.promovisionpv.com/WP/90-of-corporate-video-productions-fails/

How can we help? promovision@hotmail.com

Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.

Video Photo Production Puerto Vallarta Riviera Nayarit, Mexico

Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.

What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?

Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.

When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.

What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.

What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?

What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.

You have a Video project!? Here is the quote process:

Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?

Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?

We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive.
https://www.youtube.com/embed/j_KgswkM3RU

No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.

You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.

Social Media Strategy plans help to get a destination into the public eye.

The elements that need to be considered when establishing a successful tourism destination.

Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.

VIDEO PRODUCTION SERVICES https://www.youtube.com/watch?v=j_KgswkM3RU

High Quality Video Photo Production Puerto Vallarta Riviera Nayarit Mexico

We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.

Video Photo Production Puerto Vallarta – Riviera Nayarit

MARKET RESEARCH (methodology)
CONCEPT DEVELOPMENT
MARKETING SCRIPTING
ILLUSTRATED STORYBOARDS
SHOOT PLANNING
LOCATION FILMING

POST PRODUCTION
VIDEO EDITING
MOTION GRAPHICS
2D & 3D ANIMATION
PROJECT MANAGEMENT
POST PRODUCTION

MUSIC & SOUND EDITING
INFOGRAPHIC & ARTWORK DESIGN
CASTING & TALENT
DELIVERY AS 4K, 1080 HD AND MOBILE/CELL

Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.

Do you Play Chess with a Strategy or a Marketing plan?

How can we help? promovision@hotmail.com

Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, NuevoVallarta, San Pancho, Riviera Maya, Los Cabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Mexico.

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