Video Tactic to Attract Tourism

Puerto Vallarta Riviera Nayarit Marketing Agency Tourism Hotel Strategy Video Production Consultant

Video tactic to attract tourism. Tourism, Hotel, Puerto Vallarta, Riviera Nayarit, Riviera Maya, Los Cabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Campeche, Colima, BajaCalifornia Sur, Quintana Roo, San Miguel de Allende, Michoacán, Mexico.

Marketing Agency Tourism Hotel Video Production Consultant

Video Production Tourism Hotel Marketing Consultant

A new video tactic for tourism businesses to engage efficiently and appropriately with tourists from emerging markets. Results increased by 70% the visits to its website and has achieved a conversion increasing its sales through its site by almost 20%.

The video uses multimedia content, specifically high quality and very attractive videos, in the language of the countries in which you want to promote, which will be launched on social networks and moved directly by a community manager to attract new ones visitors to the websites of tourism companies, especially hotels and travel agencies.

It highlights that tourists coming from their traditional source markets are very important but the number of travelers from emerging markets, specifically, is going to grow significantly, even to double, “so it is important to attract them through a efficient online communication that changes the way we relate to them ”.

The video strategy

Video Production Tourism Hotel Marketing Consultant

High-quality and very attractive videos, but made in the language of the countries we want to promote, with content that will be moved directly by our community managers to attract new visitors to the pages.

One of the key aspects of the strategy is that they are launched on the social networks of the target countries. Actions thinking of introducing ourselves to Twitter, Facebook, YouTube, the use of social networks is massive but they have their own networks.

Video Production Tourism Hotel Marketing Consultant

The promotions consider that it is time to capture emerging markets, “because in those countries there are liberalization policies that are allowing the middle class to have greater possibilities and facilitating their citizens to travel. We also think that chains or hotels should join in promoting what the destination is. A strategic change must be made and that the objective is not only to promote the hotel or the chain but also to promote the destination’s tourist offer, entertainment, activities, convey to them why they come to a certain destination and the private sector must get involved in its promotion by side of your own brand.

The company launches its own videos made in the right way, in the language of the customer it wants to attract and efficiently on the appropriate networks.

Video Production Tourism Hotel Marketing Consultant

The client sets his objectives, determining with the client the target market and the type of content to be promoted. Positioning in the appropriate social networks and managing the relationship through its community managers “who interact with them so that the link is not broken from when they see the video until they close their reservation in the hotel chain or with a certain agency” .

Videos have the objective of generating more tourist visibility.

Audiovisual images are impressive, if an image says more than a thousand words, the combination of moving images with the clarity of the word and the impact of music are the ideal combination to convince and inform your clients and consumers.

Videos have the clear objective of generating comments through social networks and society in general. Communicate effectively how to achieve higher levels of sales and higher profits and profits quickly and consistently. Television videos, commercials and infomercials as well as corporate videos bring your customers closer to your company.

Video Production Tourism Hotel Marketing Consultant

Define goals
Who is your audience
What will be the dominant message
Which channels are YouTube, Facebook, Twitter, etc. going to use?
How to measure results
Adjust, control and repeat

A video that works as marketing is about creating a video with great impact, the most important thing is that it has a great impact on the people who see it. The videos go viral, if it comes to changing the perception with a little humor. In this way he managed to sell more and change the perception as he had proposed.

Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.

Choosing A Video Production Company

Video Photo Production Puerto Vallarta Riviera Nayarit, Mexico

Video Production Tourism Hotel Marketing Consultant

Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.

What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?

Video Production Tourism Hotel Marketing Consultant

Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.

Video Production Tourism Hotel Marketing Consultant

When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.

What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.

What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?

Video Production Tourism Hotel Marketing Consultant

What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.

Video Production Tourism Hotel Marketing Consultant

You have a Video project!? Here is the quote process:

Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?

Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?

We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive.

No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.

You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.

Social Media Strategy plans help to get a destination into the public eye.

The elements that need to be considered when establishing a successful tourism destination.

Video Production Tourism Hotel Marketing Consultant

Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.

Choosing A Video Production Company


High Quality Video Photo Production Puerto Vallarta Riviera Nayarit Mexico

Video Production Tourism Hotel Marketing Consultant

We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.

Video Photo Production Puerto Vallarta – Riviera Nayarit

Video Production Tourism Hotel Marketing Consultant

MARKET RESEARCH (methodology)

Video Production Tourism Hotel Marketing Consultant



Choosing A Video Production Company

Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.

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Video Production Tourism Hotel Marketing Consultant

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