Video strategy ideas are critical because
These video strategy ideas are critical because they require business people to preside over a process typically owned by video/creative people. Businesses need a new vision for how video will be used. This will drive a new set of requirements that any video strategy must address.
Given this, I would add several recommendations:
1) Video strategy must include an operational execution plan that addresses new requirements for today’s online, digital and content marketing era (blog post) http://www.avitage.com/index.php/new-criteria-for-video/
2) This requires a different process for video (blog post) http://www.avitage.com/index.php/to-lower-video-costs-while-volume-grows-change-your-process/
3) Create more video content without a camera (blog) http://www.avitage.com/index.php/create-video-without-a-camera/
4) Enable custom video assembly by marketers, trainers, sales and even channel partners because they are closest to audiences and best determine relevance, timing, and how to gain attention. (webpage) http://www.avitage.com/index.php/services/manage-powerpoint-video/
Video in the hands of front line business communicators can be a game changer. But to accomplish this requires a rethinking of the entire video process. This should be the focus of today’s video strategies.
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