Video Strategy for Hotels. Puerto Vallarta, Punta Mita, NuevoVallarta, Riviera Maya, LosCabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Colima, QuintanaRoo, Mexico.
What the tourism sector sells are emotions: peacetime, family experiences, passion, fun, discovery, adventure, even a pleasant business stay. Find out what is the main reason why your market can buy from what your consumer really wants to find.
Video campaigns in hotels have become a basic tool to enhance your image. In this sense, the use of video in a hotel has become essential. Start to video your clients living these experiences !! Who seeks to get excited and aspire to have what she is seeing. Speak from the heart, talk about what is important to the brand, talk about the experience that awaits them when visiting them.
In many cases, the audiovisual story is given a humorous or emotional touch, regardless of the service or product to be advertised. The main distribution channel is the hotel’s social networks, which have a large audience and possibilities to generate leads and conversions.
Video campaigns in a hotel allow you to project your story in a creative and unique way. This can be achieved in different ways and can be launched with different objectives, whether it is to spread the brand, announce a new product or launch a new facility.
When it comes to finding the right platform to promote an audiovisual product, social networks are strong contenders.
There are many ways to run a campaign. Among the main trends are the re-transmission of hotel events in streaming, tutorials to publicize some of the establishment’s services, human stories that appeal to the emotions or sending by email.
In any case, creativity is important and there are many possibilities: short films of appreciation from the team to clients, testimonials from real clients or workers, samples of new products or facilities or videos about the history of the hotel, its beginnings or its mission and vision. Live broadcasts of events, days to answer questions or explain hotel news, or the broadcast of the establishment’s annual awards are also popular.
The audiovisual contents that show the real and daily life of the hotel, the kitchens, the waiter service, the offices and the room service are also popular with the audience, because they give a real and close image, which conveys a policy of transparency.
A fascinating sector due to the infinite possibilities that you have in social media at your disposal to expand your message, reach distant markets, sell and expand your brand.
The impact of social media in the market becomes increasingly essential to be part of these new communication channels for consumer decision making.
People want good experiences when it comes to tourism and from tourism marketing, you have to give them the best of the best, in an excellent way and in optimal qualities.
Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.
Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.
What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?
Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.
When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.
What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.
What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?
What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.
You have a Video project!? Here is the quote process:
Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?
Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?
We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive.
No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.
You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.
Social Media Strategy plans help to get a destination into the public eye.
The elements that need to be considered when establishing a successful tourism destination.
Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.
VIDEO PRODUCTION SERVICES https://www.youtube.com/watch?v=j_KgswkM3RU
We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.
MARKET RESEARCH (methodology)
2D & 3D ANIMATION
MUSIC & SOUND EDITING
INFOGRAPHIC & ARTWORK DESIGN
CASTING & TALENT
DELIVERY AS 4K, 1080 HD AND MOBILE/CELL
Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.
Do you Play Chess with a Strategy or a Marketing plan?
How can we help? email@example.com
Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, NuevoVallarta, SanPancho, Riviera Maya, LosCabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Colima, QuintanaRoo, Mexico.
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