Video Marketing Strategy Influence Buying Decision

Video Production Tourism Hotel Marketing Consultant

Video Marketing Strategy Influence Buying Decision. Puerto Vallarta, Riviera Nayarit, Riviera Maya, Los Cabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Campeche, Colima, Baja California Sur, QuintanaRoo, San Miguel de Allende, Michoacán, Mexico.

Tourism Marketing Puerto Vallarta Riviera Nayarit

Puerto Vallarta Riviera Nayarit Marketing Agency Tourism Hotel Strategy Video Production Consultant

Marketing Agency Tourism Hotel Video Production Consultant

Consumer Created Videos Influence Buying Decision.

Gone are the times when creating a video was a complex and expensive project that required equipment and knowledge only affordable for professionals. Saving distances and respecting the professional world, nowadays anyone can record images from their smartphone or tablet and even cut and paste some clips with some simple editing software to later upload them to their YouTube, Vine or Instagram channel.

If you wonder why many of these “poorly made” videos are sometimes so influential, I have to tell you that the secret is in simplicity and usefulness.

Video Production Tourism Hotel Marketing Consultant

One of the most successful formats is the testimonial video, that is, one in which a user or consumer of a product tells about their personal experience with it, their degree of satisfaction or their personal opinion.

According to Hubspot, the power of influence of user-generated testimonial videos has grown so much that it influences purchasing decisions for all types of products, from consumer electronics to insurance policies. In fact, last year, 40% of Generation Y or millennial consumers said they were influenced by this type of video when choosing and buying a car, the most important and thoughtful purchase after their own home.

Video Production Tourism Hotel Marketing Consultant

Why so much power of influence?
Obviously professional video is beautiful, impressive and of high quality, as well as quite expensive. Popular video, on the other hand, is unattractive, persuasive and glamorous, but it is more sincere and real, as well as being cheap. It is this simplicity that gives it the most credibility and sets it apart from other marketing techniques.

There are four main reasons why people are interested in these types of videos:

  1. The fusiform facial area makes us pay special attention to the faces. It is a brain function that makes us take the human face as a fundamental setting for information and credibility.
  2. The voice enriches the information. The simple sound of the human voice turns information into meaningful content.
  3. Emotions are contagious. The body language that accompanies emotions is a powerful, subtle and attractive aspect that pushes us to feel and share with others.
  4. Movement attracts attention. In the anthropological DNA of the human being is the ability to detect movement. The human being evolved adapting and specializing in detecting the movements of its predators to be able to flee and defend itself. Video is moving image.

The power of Video for your content marketing strategy.

Video Production Tourism Hotel Marketing Consultant

For some time we have been talking to you about the importance of content marketing to stand out from the competition and make our marketing strategies much more effective.

Video is one of the most interesting tools in content marketing, especially if we consider that YouTube is the second most used search engine on the web (it is only below Google), then it is very important to consider its potential and design strategies to take advantage of it.

Choosing A Video Production Company

Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.

Video Photo Production Puerto Vallarta Riviera Nayarit, Mexico

Video Production Tourism Hotel Marketing Consultant

Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.

What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?

Video Production Tourism Hotel Marketing Consultant

Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.

Video Production Tourism Hotel Marketing Consultant

When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.

What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.

What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?

Video Production Tourism Hotel Marketing Consultant

What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.

Video Production Tourism Hotel Marketing Consultant

You have a Video project!? Here is the quote process:

Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?

Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?

We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive.

No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.

You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.

Social Media Strategy plans help to get a destination into the public eye.

The elements that need to be considered when establishing a successful tourism destination.

Video Production Tourism Hotel Marketing Consultant

Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.

Choosing A Video Production Company


High Quality Video Photo Production Puerto Vallarta Riviera Nayarit Mexico

Video Production Tourism Hotel Marketing Consultant

We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.

Video Photo Production Puerto Vallarta – Riviera Nayarit

Video Production Tourism Hotel Marketing Consultant

MARKET RESEARCH (methodology)

Video Production Tourism Hotel Marketing Consultant



Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.

Choosing A Video Production Company

Do you Play Chess with a Strategy or a Marketing plan?

Video Production Tourism Hotel Marketing Consultant

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Video Production Tourism Hotel Marketing Consultant

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