Video Marketing is a Tourism Hospitality Technique. Tourism Puerto Vallarta, Riviera Nayarit, Riviera Maya, Los Cabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Cancun, Yucatan, Mexico.
Video Marketing is a marketing technique in which audiovisual material is used to promote a brand, service or product. Although video marketing is not an exclusive online marketing strategy, it has grown notably thanks to the Internet and social networks:
9 out of 10 Internet users consume videos of the brands they follow on social networks.
Advantages of Video Marketing
Video Marketing is a marketing technique in which audiovisual material is used to promote a brand, service or product
Engagement: video allows you to convey a message in an original way. The content that works on storytelling, humor and appeals to the emotions of the users, both positive and negative, works especially.
Message: a message transmitted through audiovisual content is clearer, since various resources are used to transmit it: image, music, voice-over and text.
Memorability: since the message is transmitted using several resources, it reaches the user through several senses at the same time, sight and hearing, and it has been proven that this favors its memorability. Users remember a brand much more if they have seen a video of it.
Consumption: the consumption of videos is very easy and comfortable, which is why users tend to associate it with leisure and be more receptive. It is easier to capture the attention of users with audiovisual content than with text content.
Virality: videos are more likely to be shared and, as we have seen, by favoring engagement they can become viral content more easily.
Purchase: working on brand video marketing increases conversion. The videos have been proven to help in the purchase decision as they allow a better conception of the appearance and operation of the product or service.
SEO: videos hosted on platforms like YouTube rank relatively easily on the first pages of Google results. But in addition, a page that contains a video can also obtain SEO benefits since, on the one hand, the time spent in it increases thanks to its reproduction, and on the other, if it is shared, links to the web will be obtained .
Referral traffic: content hosted on video platforms is a source of traffic for the company’s website.
Types of videos for companies
What is video marketing
There are many different formats that can be used in the video marketing strategy:
Advertising videos: these are the well-known advertisements that are usually found on television, but that can also be distributed by online means.
Corporate videos: are those videos that show the values of the company and, sometimes, the facilities and workers. These contents try to capture corporate culture in images.
Portfolio videos: these are videos that show examples of the company’s work.
Demonstration videos of products or services: they show the advantages of a product or service and its main characteristics. They serve as an audiovisual reinforcement to express the value proposition of the product and thus encourage sales. Individual videos can be created for each product, for each of the parts or characteristics of the product, or a general video from the company’s catalog.
Training videos and video tutorials: these are explanatory videos that aim to make known some functionality of the company’s services or products, or offer training on topics related to it, so that the company or the professional is positioned as an expert in the sector.
Testimonial videos: reflects the opinion and experience of the company’s clients with any of the products or services.
Video blog: in this format, the leading role is acquired by the person of reference of the company or the professional, and looking at the camera exposes topics of interest.
Video contest: in this case, the videos would be made by users based on guidelines and themes given by the company.
Videos of events: they show the presence of the company in an event and summarize what happened in it. They usually have a dynamic montage and background music to convey to the attendees and interested parties the sensations experienced at the event.
Thanks to new technologies, creating quality video today is easier than ever. Depending on the technique used in making the video, we will find real image videos or animated infographics, although it is common to combine several techniques in the same video.
Platforms in which to work the Video Marketing strategy
There are several social networks and platforms on which companies can develop their video marketing strategy. Depending on the objectives and the target audience of the company, it will be interesting to use one or the other:
YouTube: it is the main platform for video consumption on the Internet, the most valued social network and the second most used after Facebook (by 66% of Internet users according to IAB).
Vimeo: it is another video platform, but it has a more professional image than Youtube, so it is often used for corporate videos and also by image professionals, such as wedding photographers and videographers.
Vine: is a 6-second video recording app that plays in a loop. These are videos designed to share on Twitter.
Periscope: is an App that allows the broadcast of live videos from smartphones and tablets.
The consumption of videos in social networks has increased notably among users, being the second activity that they carry out the most in social networks, just behind social use, that is, to see what their contacts do.
In fact, some generalist social networks have begun to include video on their platforms. This is the case of Facebook or Instagram. This is causing the video formats to be transformed and the purely advertising video begins to give way to other types of video, much shorter, designed to be seen in the social media applications of smartphones, and above all to be shared .
Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.
Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.
What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?
Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.
When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.
What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.
What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?
What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.
You have a Video project!? Here is the quote process:
Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?
Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?
We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive. https://www.youtube.com/embed/j_KgswkM3RU
No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.
You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.
Social Media Strategy plans help to get a destination into the public eye.
The elements that need to be considered when establishing a successful tourism destination.
Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.
VIDEO PRODUCTION SERVICES https://www.youtube.com/watch?v=j_KgswkM3RU
We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.
MARKET RESEARCH (methodology)
2D & 3D ANIMATION
MUSIC & SOUND EDITING
INFOGRAPHIC & ARTWORK DESIGN
CASTING & TALENT
DELIVERY AS 4K, 1080 HD AND MOBILE/CELL
Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.
Do you Play Chess with a Strategy or a Marketing plan?
How can we help? firstname.lastname@example.org
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