Video Marketing Content Strategy for Tourism, Hotels, Hospitality

Puerto Vallarta Riviera Nayarit Marketing Agency Tourism Hotel Strategy Video Production Consultant

Video Marketing Content Strategy for Tourism, Hotels, Hospitality.

Currently, video is the most searched type of content on the Internet. People who use the Internet are watching videos more than ever. Hoteliers are among many businesses that can benefit significantly from the use of video. Here’s why video marketing is essential to your hotel’s digital strategy.

Video content is powerful. 80% of users watch video content over written content, so if your hotel has no video content, you are likely hurting your hotel.

YouTube is the second most searched website on the Internet. Over six billion hours are spent watching YouTube videos each month. Having a personalized YouTube channel for your hotel will not only increase your reach, it will also provide additional opportunities for higher search engine rankings. Google (the # 1 website) owns YouTube and is indexing your video content faster than your traditional website content. People looking for a great place to stay will find your website easier if you are using YouTube as part of your digital strategy.

It is estimated that 80% of Internet traffic will be on video this year. If you are not setting your hotel to participate in this trend, then you are setting your hotel for lost revenue. Hoteliers who choose to stay away from video content will lose relevance to their audience because their content will not be easily seen. Your hotel will be buried in a sea of ??video that is being watched.

Video content related to travel has increased significantly. More and more people are watching travel related videos before deciding what their next travel adventure will entail. Browsing through videos has become a part of the consumer journey that won’t go away any time soon. Videos are viewed and weighted similar to reviews. Video content has quickly become an additional tool that consumers use to help them make informed decisions.

Professional video content helps the hotel brand and share its market. Providing video content will give your customers an idea of ?? who you are before they make a purchase from you. Partnering with the right expert is an essential part of your hotel’s digital strategy.

Video can be a powerful marketing tool, especially for the travel industry. According to the Google Traveler’s Road to Decision report, 66% of people watch travel-related content while thinking about taking a trip.

The hotel industry is missing a golden opportunity to influence a large audience in a crucial part of the trip.

The fact is, many people watch videos in the first place. It is a medium that can capture attention and provoke a strong emotional response.

Puerto Vallarta Riviera Nayarit Marketing Agency Tourism Hotel Strategy Video Production Consultant

Marketing Agency Tourism Hotel Video Production Consultant promovision@hotmail.com

People want to be entertained, surprised, and go on a journey that harnesses the emotions and feelings that the journey evokes. They care about the kinds of experiences they can get and the memories they can create and share.

The growing intimacy we all have with mobile devices, which is where most video content is consumed.

For hotels to create effective video marketing, the content and structure of the video must be tailored specifically to the social media platform on which it will be shared.

Last year, the number of videos people posted on Facebook increased by 75%, while recent figures reveal that 100 million hours of video are viewed on Facebook every day. It is clearly a platform that offers great exposure.

Storytelling works well too, so try to take your audience on an engaging trip rather than simply “selling” them the best features of your hotel. The first few seconds of the video are key to capturing viewers. Facebook reports that 65% of people who watch the first three seconds of a video will watch it for at least 10 seconds and 45% will watch it for 30 seconds.

One of the most important aspects is that videos on Facebook are predetermined to “mute”, so they should make sense even if the sound stays off all the time.

What should drive your video content strategy? Have a clear understanding of your audience and a deep understanding of the platform you are posting to.

Address the specific interests of your primary customer. What features and services are they really interested in? What can you offer them that your competitors cannot? Focus on these elements and make them the heart and soul of your message.

It also increases the potential to gain massive exposure, influence decision-making, and create intimate relationships with clients that resonate in the most powerful way possible.

We produce videos for real estate agents, hotels, hospitals, restaurants, tours, attractions, and regions throughout Puerto Vallarta and Riviera Nayarit.

How can we help? promovision@hotmail.com

Video leaves a more lasting impression on the minds of tourists than any other digital content.

Who is your target audience?
Who is the buyer for? This may be a segment of your typical destination traveler persona.

What is the OBJECTIVE?
Increase brand awareness? Sell ??more event a new product? In short, what do you want your audience to do after watching the video?

Where will the video be used?
Behind a landing page form? Repurposing videos for other channels is great, but you need to start with a destination location in mind where you know your audience will discover the video.

When the deadline?
What is the timeline? A video that you have a few months to work on will have a very different budget and creative scope than a video someone needed yesterday.

What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too much about the next question.

What are the creative requirements?
Do you need a designer to create a lower third chart? Are you going to create an animated video or a live action video?

What will constitute the success of the video?
Choose several KPIs that correspond to your video goals.

Do you have a video project? Here is the quote process:

Do you have a conceptual guide line for the project?
Do you have a script? (Storyboard)
Has there been a market research and a goal for the project?
Where will this production be distributed? Facebook, Twitter, Youtube, email, closed circuit, TV broadcast? Other?
Each distribution medium requires a quality, file size, time restriction, standard format, …
How many versions need to be produced?
What is the schedule for delivery, review and final versions?
Is this project led by your external manufacturing company or is it an internal marketing department?
Or will we be about to develop a markup strategy and a script?
Does the project require models? Will they provide models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will approve the final project or review or decide to make changes?
Who will be in charge of approving budget Over Run ((usually due to lack of preparation of clients. 99%)
Who will approve changes to the budget if there are changes to the script and content?

Have you contracted other projects with the same objective? Results?
Do you think your budget can achieve your stated goals from the above?

We are a highly experienced talent cooperative and not just outside of the University.
The team is based on the size and needs of the projects.
We have a very low overhead. So that makes us very competitive.

No one can resist a good video, a good sale, a valuable seasonal sale, or a gift certificate.

You may have the best sightseeing video, but if no one sees it, it could also be a book collecting dust on your mantelpiece.

Social media strategy plans help to get a destination in the public eye.

The elements to consider when establishing a successful tourist destination.

Development of a tourism travel video content strategy.
What kind of information will you give? What style of videos are you going to create?
Storytelling. Storytelling. Storytelling.
Do you use a methodology, strategy or just take it out of the hat?
Where will your video content be seen?
Who will oversee the creation of video content?
Remember that video production can take time.
Get an idea of ??the approximate costs.
Your video performance and any metrics that are important to your goals.
Total number of viewers, new customers from direct leads.

VIDEO PRODUCTION SERVICES

We offer a complete video production service designed to beat your competitors, including:
Full video service from pre-production to image acquisition and in-studio post-production.

Do you play with Strategy or Marketing?

90% of Corporate Video Productions FAILS! https://www.promovisionpv.com/WP/90-of-corporate-video-productions-fails/

How can we help? promovision@hotmail.com

Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.

Video Photo Production Puerto Vallarta Riviera Nayarit, Mexico

Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.

What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?

Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.

When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.

What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.

What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?

What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.

You have a Video project!? Here is the quote process:

Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?

Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?

We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive.
https://www.youtube.com/embed/j_KgswkM3RU

No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.

You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.

Social Media Strategy plans help to get a destination into the public eye.

The elements that need to be considered when establishing a successful tourism destination.

Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.

VIDEO PRODUCTION SERVICES

High Quality Video Photo Production Puerto Vallarta Riviera Nayarit Mexico

We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.

Video Photo Production Puerto Vallarta – Riviera Nayarit

MARKET RESEARCH (methodology)
CONCEPT DEVELOPMENT
MARKETING SCRIPTING
ILLUSTRATED STORYBOARDS
SHOOT PLANNING
LOCATION FILMING

POST PRODUCTION
VIDEO EDITING
MOTION GRAPHICS
2D & 3D ANIMATION
PROJECT MANAGEMENT
POST PRODUCTION

MUSIC & SOUND EDITING
INFOGRAPHIC & ARTWORK DESIGN
CASTING & TALENT
DELIVERY AS 4K, 1080 HD AND MOBILE/CELL

Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.

Do you Play Chess with a Strategy or a Marketing plan?

How can we help? promovision@hotmail.com

Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, NuevoVallarta, San Pancho, Riviera Maya, Los Cabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Mexico.

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