Video is one of the most effective forms of digital marketing

Puerto Vallarta Riviera Nayarit Marketing Agency Tourism Hotel Strategy Video Production Consultant

Marketing Agency Tourism Hotel Video Production Consultant promovision@hotmail.com

Online video is undoubtedly one of the most effective forms of digital marketing. 85.5% of American Internet users viewed online video, and Google reports that 4 out of 10 shoppers visit a store online or in-person as a direct result of watching online video. The numbers are clearly there, but here are 10 reasons you should be incorporating online video into your digital marketing strategy.

Video is memorable

Images and text can be captivating, but videos, complete with intriguing visuals, music, and, most importantly, narratives, will stick with viewers far longer than most media. Moreover, studies show that online videos are 38% more memorable than TV ads.

People love sharing videos

People enjoy posting links to entertaining videos on their social media accounts or sharing their favorite videos when gathered around a computer with friends. This is particularly true when the video represents their personality, world-view, or sense of humor. People want to be a bearer of quality content and be acknowledged for the entertainment they share. On Twitter alone, over 700 YouTube videos are shared every minute.

Online video can be extremely creative

With online video, there’s no limit to creativity. Beyond the creativity found in traditional media’s well-written scripts and impressive effects, online video can do virtually anything. Challenge your company to go above and beyond by producing interactive videos, using the Facebook API, allowing fans to choose plots, and more. Plus, online video can get away with more provocative or irreverent content than TV ads and isn’t restricted to traditional formats or :15, :30, 1:00 lengths.

People like entertainment

Simply put, people like being entertained. Online video, when done right, can be highly entertaining. When you make your customers happy, they’re more likely to buy from you.

It is the gift that keeps on giving
Online videos can have an indefinitely long shelf life. Unlike TV commercials, once a video is created and uploaded, it can stay online eternally without any extra costs, allowing people to view it long after production, benefiting your brand even years down the line
.

People are visual

65 percent of people are primarily visual learners, and visuals have high appeal to everyone. Video, of course, is one of the most visual forms of marketing, and your customers will respond well to it.

Online videos can be re-purposed as TV spots

Online videos can also be used for television commercials. Measuring the videos’ online success can help determine which should be made into TV spots and how much you should spend to air them.

Search engine optimization for online videos can be incredibly effective

Major search engines like Google feature blended search results, displaying videos, images, and other content among text-based links. Understanding SEO for videos can rocket your brand’s video to the top of results, bringing your message to a massive number of people.

Technology is becoming increasingly video-friendly

Most of us can remember a time when streaming video didn’t even exist or when videos took seemingly forever to load. Nowadays, high-resolution videos stream almost instantly, and they can even be accessed from our pockets. Videos are becoming easier and easier to watch and share, and video technology will continue improving rapidly in coming years.

90% of Corporate Video Productions FAILS! https://www.promovisionpv.com/WP/90-of-corporate-video-productions-fails/

Choosing A Video Production Company https://www.promovisionpv.com/WP/choosing-a-video-production-company/

Puerto Vallarta Riviera Nayarit Marketing Agency Tourism Hotel Strategy Video Production Consultant

Marketing Agency Tourism Hotel Video Production Consultant promovision@hotmail.com

Do you play with Strategy or Marketing?

90% of Corporate Video Productions FAILS! https://www.promovisionpv.com/WP/90-of-corporate-video-productions-fails/

How can we help? promovision@hotmail.com

Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.

Video Photo Production Puerto Vallarta Riviera Nayarit, Mexico

Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.

What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?

Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.

When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.

What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.

What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?

What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.

You have a Video project!? Here is the quote process:

Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?

Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?

We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive.
https://www.youtube.com/embed/j_KgswkM3RU

No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.

You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.

Social Media Strategy plans help to get a destination into the public eye.

The elements that need to be considered when establishing a successful tourism destination.

Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.

VIDEO PRODUCTION SERVICES https://www.youtube.com/watch?v=j_KgswkM3RU

High Quality Video Photo Production Puerto Vallarta Riviera Nayarit Mexico

We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.

Video Photo Production Puerto Vallarta – Riviera Nayarit

MARKET RESEARCH (methodology)
CONCEPT DEVELOPMENT
MARKETING SCRIPTING
ILLUSTRATED STORYBOARDS
SHOOT PLANNING
LOCATION FILMING

POST PRODUCTION
VIDEO EDITING
MOTION GRAPHICS
2D & 3D ANIMATION
PROJECT MANAGEMENT
POST PRODUCTION

MUSIC & SOUND EDITING
INFOGRAPHIC & ARTWORK DESIGN
CASTING & TALENT
DELIVERY AS 4K, 1080 HD AND MOBILE/CELL

Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.

Do you Play Chess with a Strategy or a Marketing plan?

How can we help? promovision@hotmail.com

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