Video Content Marketing Guide: Implement a Strategy

Puerto Vallarta Riviera Nayarit Marketing Agency Tourism Hotel Strategy Video Production Consultant

Video Content Marketing Guide: Implement a Strategy

Marketing Agency Tourism Hotel Video Production Consultant

Tourism, Hospitality need many things to thrive – everything from visionary leadership, a compelling brand offering, exceptional customer service, and much, much more. Yet in today’s highly-congested marketing landscape, the one thing your brand needs more than anything is a story.

Stories are all the rage in marketing these days, and for good reason. They make for better marketing because they elicit emotion. They can deeply influence who we trust, evoke feelings of nostalgia, and assist us in making sense of complex information. A genuinely great story can help to communicate the character of a brand in its entirety.

This is where video content marketing comes into play. Video is a critical element to your content strategy because it is bite-sized, memorable, and measurable. These components make it ideal for your audience members who crave short, engaging pieces of content. But they are not the only components either. Many other factors make video content marketing an exceptionally effective method for brand growth. Being that it is especially visual, you can utilize video to teach complex concepts, share stories about your destination and customers, and inspire marketing-specific actions.

The best practices for considering and implementing a successful video content marketing strategy. Here is how to implement your strategy and achieve the best results from your efforts.

Content marketing is the process of creating relevant and unique content that is designed and intended to change the behavior of your target audience over time. Content marketing, spans numerous channels, including web, email, social networking, and video. Video is one of the most powerful means of distributing your message.

Our creative team stays up to date on the latest video marketing trends and examples to provide our clients with high-quality, effective videos for their websites, social media content creation, and digital platforms.

Video marketing may seem obscure, niche, complicated, or simply too expensive for your brand marketing efforts. Video content is essentially the act of incorporating video into your overall marketing strategy, typically intending to help increase brand recognition and awareness.

Those sponsored videos that pop up in nearly all of your social media feeds? That is video marketing. Videos embedded on home pages or blog posts?

A properly implement an effective video content marketing strategy, you must know the ideal steps to take in both creating your marketing plan and establishing the goals of that plan and strategy.

You must determine what the primary goal is and how it ties into your overall marketing goals. Having a purpose behind your efforts will allow you to effectively tailor your video content to it’s intended goal, and produce far better results than simply shooting in the dark.

Now determine what action you want your audience to take after watching your video. Do you want them to visit your website for more information? Do you want them to sign up for your weekly email newsletter? The purpose of your video, and where this content fits into the process of the buyer’s journey.

Long videos require a lot of planning and production effort to be engaging and well-structured the whole way through. That also means more editing and bigger budgets.

More value. If your long video provides a lot of valuable information, it has the potential to make a larger impact on your marketing goals, for years to come.

Go niche or go home – Only people who really want your information are going to watch a long-form video. So plan to target specific buyer personas at specific stages of the buyer’s journey.

Why is video content marketing important? Aside from being a highly visual medium – a medium that dominates modern-day marketing – there are several benefits to making online video marketing part of your digital strategy.

There are many benefits to well-executed content marketing.

Grow revenue

Tourism Marketing Agency Puerto Vallarta

Research shows that marketers who use video are growing their company’s revenue 49% faster year-over-year than those who don’t.

Influence buying decisions

An eye-popping 90% of customers say that product videos help them make buying decisions and 64% say that watching a video makes them more likely to buy.

Rank higher in search

Google travel Puerto Vallarta Riviera Nayarit

Websites that make effective use of video increase their likelihood of being ranked on the first page of Google results by as much as 53 times, as stated in research from Forrester. Also, 55% of search results for keyword searches in the United States contain at least one or more video. So aside from the increase in time spent on your site, simply having a single video increases your chances of appearing search results. Using video on a landing page can increase conversion by 80%

Video has a unique ability to convert at high rates. The ability to track and measure audience engagement for video in a meaningful way makes marketers hold a special place in their heart for video content. If your organization begins to effectively incorporate thoughtful video content marketing into its overall marketing efforts, you are sure to be on the path to further success.

90% of Corporate Video Productions FAILS!

Choosing A Video Production Company

Puerto Vallarta Riviera Nayarit Marketing Agency Tourism Hotel Strategy Video Production Consultant

Marketing Agency Tourism Hotel Video Production Consultant

Do you play with Strategy or Marketing?

90% of Corporate Video Productions FAILS!

How can we help?

Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.

Video Photo Production Puerto Vallarta Riviera Nayarit, Mexico

Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.

What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?

Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.

When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.

What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.

What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?

What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.

You have a Video project!? Here is the quote process:

Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?

Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?

We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive.

No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.

You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.

Social Media Strategy plans help to get a destination into the public eye.

The elements that need to be considered when establishing a successful tourism destination.

Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.


High Quality Video Photo Production Puerto Vallarta Riviera Nayarit Mexico

We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.

Video Photo Production Puerto Vallarta – Riviera Nayarit

MARKET RESEARCH (methodology)



Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.

Do you Play Chess with a Strategy or a Marketing plan?

How can we help?

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