Video Content is King for Tourism Strategy

Video Content is King for Tourism Strategy. Puerto Vallarta, Riviera Nayarit, Riviera Maya, Los Cabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Cancun, Yucatan, Mexico.

The love between content is video. The content maintains an idyll with the video that will last, at least many years. Video already accounts for 78% of all content consumed on the internet.

If there is any doubt about the need to use Video Marketing in your digital strategy or you are dying of laziness because you do not know where to start.

100 million Internet users consume video daily. 9 out of 10 watch the videos of the brands they follow
65% of them end up visiting the web after doing so. Nearly half of Internet users ages 25-54 share videos
50% of all mobile traffic. In 2019 it will account for 84% of all traffic on the Internet.
90% of the videos that are shared contain stories that appeal to the emotions.
90% of online shoppers say that video helps them in the purchase decision.
85% are willing to buy on pages where there are videos.
42% of online video users admit that they watch television less than before.

They are easy to consume. Video does not require any kind of effort from the user. Just press play and watch. Videos are infinitely more entertaining than reading text and attract the user’s attention for much longer.

Videos are more likely to be shared than any other content. Especially those of emotional content and humor. The important thing is to know your audience well enough to give them exactly what they want. And they will be the ones who decide if they share it and how much. The audiovisual content makes the product more attractive and helps them understand it.

In the case of your website, conversions increase 80% when they include videos, they are 50 times more likely to appear on the first page of Google than any other content. Videos capture attention -increasing the time spent on our page- and are shared, benefit the natural positioning.

The images, sounds, montage and voice over are much more effective to tell your story. In addition, it has been shown that 80% of users remember a brand much better after having consumed videos of it.

Video: a format for Tourism and Hotels

Promotional videos that take advantage of social interaction between users to grow quickly and on a large scale. In 2019, video will account for 80% of all global internet traffic.

90% of consumers prefer to watch videos of the products or services they want to purchase before making the final purchase decision. Videos are an effective means of building trust and credibility with buyers.

Social media and its romance with Video Marketing

Social networks have been the ones who have definitely revolutionized Video in recent years.

Facebook, Twitter, InstaGram have been adapting more and more to audio visual reproduction.

A few key factors for videos:
Be clear about the audience you are targeting
Humor usually works well
Tells a story
Create mobile videos
Create videos for your ideal clients
Take care of the quality of the videos
Take advantage of advertising on social networks.

It is easier for your audience to remember a video if it tells a story simply and clearly.

Videos generate a great return on investment and a positive impact on brands, they generate more response than text, and users pay more attention to the video before making a purchase process.

Storytelling Through Tourism Strategy

The importance of telling a human story, resonant and aligned with people.

With the potential of a video strategy, the combination will be very powerful through video.

The focus always has to be human. The main objective is to touch the chord of the audience.

With scenes like reunions, hugs, efforts, which reaches us directly to the heart of the audience.

Music is an important element of the story that creates the quality of the story, touching just as emotionally as the image, conveying an inspiring and incredible story.

One of the easiest and fastest way to drive highly targeted traffic to your website is videos.

One element is to capture the public’s attention. Build trust and credibility to make your messages, strategies, ideas, and promotions known, and watch them grow.

The Wow Factor Video Photo Production Puerto Vallarta Riviera Nayarit, Mexico

A video strategy tactic is to use it as an opportunity to connect with your target audience and achieve virality.

They seek to generate sensations or find concepts that empathize and connect the destination with your consumer.

Carry out a video strategy geared towards your consumers’ own experiences.

Social networks and the web in general have a much greater reach and coverage than traditional media, if you want to generate attention.

Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.

Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.

What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?

Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.

When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.

What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.

What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?

What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.

You have a Video project!? Here is the quote process:

Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?

Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?

We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive.

No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.

You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.

Social Media Strategy plans help to get a destination into the public eye.

The elements that need to be considered when establishing a successful tourism destination.

Video Photo Production Puerto Vallarta Riviera Nayarit, Mexico

Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.


High Quality Video Photo Production Puerto Vallarta Riviera Nayarit Mexico

We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.

Video Photo Production Puerto Vallarta – Riviera Nayarit

MARKET RESEARCH (methodology)



Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.

Do you Play Chess with a Strategy or a Marketing plan?

How can we help?

Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, NuevoVallarta, SanPancho, Riviera Maya, Los Cabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Cancun, Yucatan, Mexico.

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