Video as the Best Form of Tourism content. Tourism Puerto Vallarta, Riviera Nayarit, Riviera Maya, LosCabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, QuintanaRoo, Mexico.
Two things are happening in the world of digital marketing; the first is that brands need to differentiate themselves from the competition, and the second is that buyers are being more influenced by video as an excellent sales tool based on ROI (return on investment) analysis. And is that the use of video can increase web traffic up to 55%; The videos that are shared through Facebook increase the user’s connection with brands by 33%. In this sense, 92% of mobile users will share our videos with others and a post or comment with an embedded video will attract 3 times more to our audience.
For a better use of this valuable resource, take into account the following tips:
Produce quality content on a constant schedule
The first 10 seconds are the most important… hook them!
Redirect to your website once the video ends
Share it on the most popular social networks
Resort to universal emotions through humor, surprise or emotion
Today, video is the supreme king on the internet. It is undoubtedly the best way to connect with our audience by achieving a more profitable emotional connection. Thus, video is a priority for every marketer and it is through it that they want better the presence of online companies.
Some data that will help us better understand this phenomenon are the following:
Every day 75 million Americans watch online videos
83% of Americans watch at least 1 video monthly
By 2016, video will be the biggest generator of web traffic
YouTube, the largest content platform, reaches 188 billion streams per year
The most successful companies in digital media tend to have 50% more videos than their competitors
At Vertical Media (facebook / twitter) we are convinced that the objective of social networks is to connect with our market. Starting from that premise and with the data mentioned above, we are aware of the relevance that video supposes in the new digital marketing. That is why we are an agency specialized in social networks with a strong visual trend, this involves the use of video and / or animation for the benefit of your brand.
Brands keep looking for better ways to differentiate from their competitors. Video has been proven to be the best way to engage the audience and caught their attention. The benefits of this tool are endless nowadays and it’s imperative for us (brands) to take advantage of this powerful media as an attempt to increase the chances of connecting with our intended target. At this point, Vertical Media (social media agency) is aware of the importance that video or animation has brought to the marketing online through the social media channels. We firmly believe video’s the future and the next BIG thing in content marketing, think of video an animation and hit us back at Vertical Media (facebook / twitter).
Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.
Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.
What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?
Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.
When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.
What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.
What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?
What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.
You have a Video project!? Here is the quote process:
Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?
Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?
We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive.
No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.
You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.
Social Media Strategy plans help to get a destination into the public eye.
The elements that need to be considered when establishing a successful tourism destination.
Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.
VIDEO PRODUCTION SERVICES https://www.youtube.com/watch?v=j_KgswkM3RU
We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.
MARKET RESEARCH (methodology)
2D & 3D ANIMATION
MUSIC & SOUND EDITING
INFOGRAPHIC & ARTWORK DESIGN
CASTING & TALENT
DELIVERY AS 4K, 1080 HD AND MOBILE/CELL
Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.
Do you Play Chess with a Strategy or a Marketing plan?
How can we help? email@example.com
Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, NuevoVallarta, SanPancho, Riviera Maya, LosCabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Mexico.
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