Video as a Strategy for Tourism Promotion and Hotels Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, Nuevo Vallarta, San Pancho, Jalisco, Nayarit, Riviera Maya, Los Cabos, Cabo San Lucas, Nayarit, Mazatlan, Manzanillo, Costa Alegre, Mexico
Soon, videos will be able to attract 90% of online traffic and factors such as television with internet access make it very attractive for any destination or hotel to have video content.
71% of internet users consumed online video
Mobile video reached 200.6 million viewers
85% of users are more likely to buy a product after watching a video
Pages with video attract 2 to 3 times more traffic
Video as an online marketing tool.
Nowadays many people can make a remarkable video, of more or less high quality and get worthy links. In the last 5 years, the exponential curve of technological progress has made it possible to create high-quality video to become a mass consumer product, a hobby that requires only a few modest resources and limited experience to achieve results that can be achieved. to be even impressive.
For any firm serious about increasing its web presence and optimizing search engine results, the provision of high-quality audiovisual content is crucial, and video results are appearing more and more frequently in search engines. Visits to YouTube, Facebook, Twitter, InstaGram and other similar servers are increasing and together with an increasing bandwidth, video is becoming an increasingly integrated and important way of browsing the net.
From our video production company we not only try to show the benefits of having online videos of tourist destinations and hotels but we also guide you on some conditions that these corporate videos should meet to really achieve the objective.
The main reasons for offering video content are:
Inbound link acquisition
Advantage over competitors
The video is indexed on the web map
The first 3 points are quite clear: video can help differentiate the brand from its competitors. Video on the web map allows search engines to crawl video content on the web and present it in the video section of search results. Through the web map you can choose the image, the tag and the title, allowing Google to direct the visitors to the page’s player in order to do so in an external one such as YouTube.
It is evident that some technical aspects in creating a video contribute to its success, such as quality, duration, download speed etc. But there are also a series of values ??that make some videos generate attraction and comments. Successful videos always have at least some of these characteristics: They entertain, They instruct or train and They provide interesting or useful information.
When deciding what type of video will be produced by a destination or hotel, brainstorming needs to be started on the needs of producing a video from a business perspective. Is it simply intended to get links or conversions in a certain area?
It is trying to increase the confidence of the brand and its image
How will you try to generate results, who is the target audience? You have to specify the segment that will see the video before starting the creative process. Factors to consider are age, gender, demographics, personal interests, and position with the company. The analyzes that are useful for the web will also serve when informing the creative decision. If the affinities and interests of your customers and users are known, then you will have to think of a plan to offer it to them. Once you know who and for what purpose you can start to be creative, and the following points can offer a boost to this process.
Video improves the communication capacity of a bell, allows a story to be expressed with sound and image and transmits emotion, something that can only be overcome with face-to-face, but online video works 24/7 and with global coverage and adapted to the schedule the client’s !. And now with Smartphones and tablets the possibilities are multiplying.
Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.
Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.
What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?
Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.
When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.
What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.
What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?
What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.
You have a Video project!? Here is the quote process:
Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?
Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?
We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive. https://www.youtube.com/embed/j_KgswkM3RU
No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.
You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.
Social Media Strategy plans help to get a destination into the public eye.
The elements that need to be considered when establishing a successful tourism destination.
Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.
VIDEO PRODUCTION SERVICES https://www.youtube.com/watch?v=j_KgswkM3RU
We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.
MARKET RESEARCH (methodology)
2D & 3D ANIMATION
MUSIC & SOUND EDITING
INFOGRAPHIC & ARTWORK DESIGN
CASTING & TALENT
DELIVERY AS 4K, 1080 HD AND MOBILE/CELL
Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.
Do you Play Chess with a Strategy or a Marketing plan?
How can we help? email@example.com
Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, NuevoVallarta, SanPancho, Riviera Maya, LosCabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Mexico.
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