How Can You Utilize Real-Time Videos for Your Company?
January 31, 2014 –
Video technology is rapidly evolving, and becoming a greater part of our everyday lives. How-to and troubleshooting videos on YouTube have replaced written instruction manuals and tech support. Video communication applications like Skype and Google Hangout have taken telephone calls into the visual realm, and made connection more personal, eliminating the need to travel long distances to meet face-to-face.
Websites like Netflix, Hulu, and other streaming websites make it easy for anyone to view any show, anywhere, at any time, on any device. As a company, you should be thinking about how to incorporate real-time video into your marketing strategy. Your target market is using smartphones, tablets, social media, and other applications to view video content when it’s most convenient – right here, right now. If you aren’t learning all you can and taking advantage of this growing trend, you may fail to catch up as technology continues to develop.
For those who are unable to attend special corporate events, offer the option to participate via live stream; lectures, presentations, demonstrations, and other events can all be captured with real-time video technology. Your consumers should be able to watch it in real time, and access it for reference later on. Give your target audience the option to watch and participate live, or watch everything recorded at a time and place convenient for them.
If you have a product or service that can be difficult to understand or operate, offer real-time video instruction. You can also record this information and promote it for later use, offering easy “how-to” instructions, statistics, and facts that would otherwise be difficult to explain via text or image. Motion graphic and animation videos can also be useful when explaining difficult concepts, and can be accessed as needed when a customer has a frequently asked question or concern.
As your target consumer turns to video to satisfy his or her need for information, make sure you offer many options to choose from: real-time videos, instructional videos, and promotional videos can all promote your brand in different ways, and give your customers exactly what they want to know. For more information about using video in your marketing strategy, contact the experts at In Focus Studios.
You can also download our FREE ebook, “The Business of Business Videos,” to learn more about how you can create the best videos for your company.
Jeff is the founder of In Focus Studios. He started the company in Maryland in 1999. Jeff started his video career by videotaping weddings, but was quickly introduced to the world of corporate video production. Since then he has helped produce political videos, medical videos and webcasts. He worked with athletes from Baltimore, Washington DC and Raleigh, NC. He is a fan of 80’s music videos. He enjoys all aspects of video production, including lighting, directing and editing. http://infocusstudios.com/