Understanding Hotel Website Marketing
Animated infographic video that takes you through the hotel website marketing cycle. How guests discover hotels, where they search for more information about hotels, how they compare their hotel options and based on what they will choose their hotel. Based on years of study of the hotel website marketing trends.
Emerging Trends in the Hotel Industry — Lifestyle: The New Luxury
Although the market for luxury hotels is much smaller now, it is still significant. During the recession, many luxury hotels replaced ‘luxury’ with ‘lifestyle’ in their marketing materials. But lifestyle is more than luxury. Lifestyle hotels target specific demographics with shared tastes, preferences, values and income levels.
Watch this episode with Hotel Marketing Consultant, Daniel Edward Craig, to learn more about this emerging trend in the hotel industry.
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