Travel, Tourism Destination, must now plan their strategies across numerous channels and platforms.
Creating a compelling and distinctive brand promotions across numerous platforms, to numerous audiences, is one of the greatest challenges faced in digital marketplace. Creating brand stories of new medias.
The growth of mobile marketing, fueled by the expansion of public Wi-Fi networks and increasingly fast and affordable 5G mobile internet, is driving the popularity of short-form video content,
which tends to perform a lot better on mobile platforms.
Engagement levels much as 36% higher using video content of between just 6 to 8 seconds in length, geared more towards building brand exposure and establishing identity, than conveying meaningful information or driving sales.
Mobile becomes an increasingly important touch point in the customer journey from awareness to purchase.
Video has claimed more than 80% of all web traffic in 2019. Video in marketing emails can boost click-through rates by 200-300%. Videos in landing pages can increase conversion rates by 80%. Customers report that videos help them make decisions. YouTube, mobile video consumption grows by 100% every year. Customers are more likely to buy a product online after watching a video. More Marketers are using video content in their digital marketing strategies. 30% of all people spend online dedicated to watching videos. Video ads account for more than 35% of all ad spending online. Company decision would rather watch a video than read an article. 80% of customers remember a video they have watched in the last month.
Video stands out as one thing all marketers should be using right now.
When customers remember your video content which translates to more visitors for you.
Make your videos as memorable as possible, ensure that you are keeping them in line with your destination strategy.
Quality and relevant video content can dramatically improve people to your homepage. Video can help strengthen your brand message.
It is estimated that 92% of people who consume mobile videos share them with other people. Videos are shared 1,200% more than both links and text combined. Also, 60% of viewers will engage in a video post before a text post.
Creating information-dense, accessible, easy-to-interact-with video content, destinations can develop a substantial online following and promote customer followings.
From its viral nature, simple accessibility and built-in value, video stands out as a smart way to approach content marketing in 2020 and beyond. Video is an incredible way to create content that is personal and has a real impact on your audience. It has an incomparable ability to create emotion. Travelers want to feel good about their choice, and video when done correctly, is the best way to create this feeling.
Video content is a powerful tool for any brand that wants to expand its reach online or enjoy wider audiences.
1. Do the research and know your audience 2. Plan ahead 3. Utilize the power of stories 4. Grab the attention right away 5. Don’t try to be perfect or too serious 6. Details make the difference 7. Connect with viewers on a human level 8. Keep it concise 9. Address real problems 10. Embrace your brand 11. Include captions 12. Promote wisely
More from: PromovisionPV is a convenient and affordable marketing and publicity service that is dedicated to helping maximize their distinctive potential. Our services include photography, video production, online marketing.
We produce videos for Realtors, hotels, Hospitals, restaurants, tours, attractions and regions throughout the Puerto Vallarta and Riviera Nayarit.
Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, Nuevo Vallarta, San Pancho, Jalisco, Nayarit, Riviera Maya, Los Cabos, Cabo San Lucas, Nayarit, Mazatlan, Manzanillo, Costa Alegre, Mexico
We have more then 1,000 videos online and 50,000+ photos
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