Travel Destination Social Media Video Strategy

Travel Destination Social Media Video Strategy. Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, NuevoVallarta, SanPancho, Riviera Maya, LosCabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Mexico.

Travel content has proliferated as people around the world share their experiences and seek inspiration for their next adventure.

Video is an ideal place to explore how travelers interact with destination content.

Video strategy has a big implications for destination looking to connect with travelers, regardless of category.

Videos influence travel decisions.

Travelers are increasingly using mobile devices to consume travel related videos anytime and anywhere, consuming travel-related videos around the clock.

Travelers interest searches focus on destinations, attractions/points of interest or general travel ideas that generally occur earlier in the travel-planning process.

Videos across travel categories increased significantly, most are tuning in to watch videos about tourist destinations and attractions.

Travelers are also extremely interested in hearing real-life stories. Nearly half of the travel subscriptions are to vlogs (video blogs) that feature personal travel experiences and tend to find them more engaging.

Travelers watch videos associated with decisions further down the travel purchase path, such as brand information, reviews and tips.

Travelers often watch content in categories closely related to travel, such as restaurants, spas and food and drink.

Travelers like sharing their favorite videos with friends and family.

Destinations are embracing online video to drive awareness and engagement, and this trend is only expected to accelerate.

Videos are a powerful way to convey excitement about a destination, product, service or brand.

Travelers spend more time than ever watching videos on YouTube
Travelers use YouTube as a primary source for travel inspiration
Travelers watch travel videos across devices
Travelers view content across all of YouTube’s travel categories
Travelers, ages 18 to 24 subscribe to content focused on inspiration for future travel.
Travelers, ages 25 to 64 subscribe to content to plan current travel
Travelers watch video content in other categories during travel research: restaurants, activities, spas and beauty services, extreme sports.

Videos are bigger part of the traveler’s journey, it is increasingly important for travel destination to seize the opportunity.

A strong video strategy can help a destination inspire and engage today’s digitally savvy travelers in more ways than ever before.

We are in the business of video marketing tourism experiences!

We produce videos for Realtors, hotels, Hospitals, restaurants, tours, attractions and regions throughout the Puerto Vallarta and Riviera Nayarit.

How can we help?

Video Photo Production Puerto Vallarta Riviera Nayarit

Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, NuevoVallarta, SanPancho, Riviera Maya, LosCabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Mexico.

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