Tourist and Hotels Videos

Puerto Vallarta Riviera Nayarit Marketing Agency Tourism Hotel Strategy Video Production Consultant

Tourist and Hotels Videos.

hotel Marketing Cancun,
hotel Marketing Riviera Maya,
hotel Marketing Los Cabos,
hotel Marketing Cabo San Lucas,
hotel Marketing Manzanillo,
hotel Marketing Mazatlan,
hotel Marketing Yucatan,
hotel Marketing Puerto Vallarta,
hotel Marketing Nuevo Vallarta,
hotel Marketing Punta Mita,
hotel Marketing Sayulita,
hotel Marketing Cancun,
hotel Marketing Yucatan,

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Hotel Video Marketing Consultant

Marketing Agency Tourism Hotel Video Production Consultant

The power of humor can also be effective in keeping people engaged with the content.

The amount of information available to travelers who are planning a business trip or vacation today is staggering.
Hotels must diversify their content to beat the competition and attract more attention.

A corporate video is a “business card”.
Realization of corporate or video presentation for hotels, real estate and tourism companies.

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Hotel Video Marketing Consultant

Video is the new tool with which hotels can improve their impact on the Internet and get more reservations.
Travelers can value even more being able to evaluate a hotel through videos.
And this is going to start to happen both for planning personal and business trips.

A hotel video must highlight the main characteristics of the hotel, its geographical context of the experiences it offers to the traveler.
And all this from the point of view of what differentiates it from the competition.

The videos involve an emotional experience for travelers and guests, feeling their comfort, the excitement of arriving at a vacation spot.
66% of travelers who are planning a trip look for or somehow reach an online video related to their trip.
65% of travelers watch videos to check the possibilities and options of the destination.
The video helps to visualize in a more complete way the experience they will have.

Hotel Video Marketing Consultant

In an industry as competitive in Google as the hotel industry, video is multiplied 53 times to get first positions in the search engine.

The video is growing in use very quickly, but sectors such as tourism, hotels.
Video is the tool to assert that difference in relation to the competition.
87% of people who see positive testimonials from previous guests are more willing to stay at the hotel.
Authenticity is decisive.

Corporate video
The corporate video of a hotel should be a quick and entertaining presentation of the facilities, values ??and
staff working at the hotel.
The corporate video shows everything that makes your hotel stand out.

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Hotel Video Marketing Consultant

Testimonial videos.
A good part of online booking decisions are based on comments and ratings found on travel websites.
Videos that provide the testimonial of satisfied customers offer a consistently positive image.

Video Tour
It shows what it looks and feels like when entering the hotel, walking inside, entering a room, etc.
Virtual tours are the most similar experience you can have to visiting your hotel for a client.

Producing a video for your hotel may seem like a complex task, but the key to everything is to be clear about the objective.
Focus on the hotel’s competitive differences and emphasize everything that makes the establishment stand out from the competition.

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Hotel Video Marketing Consultant

Video as the most attractive content
51 percent of leisure travelers
69 percent of business travelers
55 percent of wealthy travelers watch videos of the destination they are going to visit.

Content that grabs the attention of potential customers and motivates them to make direct reservations.
Half of the customers prefer to watch videos on the hotel website

Consumers actually prefer to visit a hotel website when searching for travel information.
Website is preferred for viewing the hotel’s online videos.
When customers view the videos directly on your website, they remain within the same brand experience.
The hotel website had the most evenly distributed preference among age groups.
On the site itself, you can preserve that experience, and guide them from video to a more effective reservation.
34 percent would rather watch the videos on YouTube
12 percent prefer it on Facebook
5 percent say on Instagram.

Hotel Video Marketing Consultant

With a strong video presence both on their websites and YouTube, FaceBook, Twitter, hotels must be able to capture as much attention as possible from travelers.

Most want to see information about hotel services in the videos.
68% would be more excited to book a hotel after seeing the amenities it offers.
Travelers are encouraged to book more in a hotel after watching videos showing the characteristics of the property.
Different types of content will be of unequal importance in your purchasing decision.
Hotels can provide this information on their own sites
web to maintain the brand experience and prevent customers from clicking on other pages.

Local content that most travelers want to see in the hotel’s online videos.

Hotel Video Marketing Consultant

The division of the results for this question could be due to the variety of interests that each consumer has.

The average attention of a viewer can be 30 to 60 seconds.

The average attention of consumers online is shrinking: 60% leaving the video in just two minutes.
For this reason, hotel videos should be short, enjoyable, and specific.

Informational Videos are Favorites

Promotional videos can serve a variety of purposes – to make you laugh, to ingratiate yourself, or to tell a story about a company and its customers.
The videos are purely informational, that’s what they really want – an informational video that provides important details about the hotel, such as its rooms and location.

Videos should simply convey to the viewer what the brand is about.
The consumer is exposed to more detailed information.

Hotel Video Marketing Consultant

The most desired by the guests is to narrate the video.

Just look at the popularity of TripAdvisor guest reviews to see how motivating comments from other customers can be.
Using this tactic in hotel videos can be incredibly effective.

Create several short videos, with detailed information on each aspect of the property and narrated by a real hotel guest,
and publish it on the hotel’s website, and also on YouTube, Facebook, Tweeter, InstaGram, …

Hoteliers must continue to trust that by using these video marketing tactics, they can showcase their
strengths better than anyone else and differentiate yourself from your competitors.

How can we help?

We offer a full range of professional services:
1- the narrative script
2- the organization of production
3- Full HD and 4K UHD video recording
4- edition
5- special effects, animations etc

Choosing A Video Production Company

Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.

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Hotel Video Marketing Consultant

Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.

What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?

Hotel Video Marketing Consultant

Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.

Hotel Video Marketing Consultant

When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.

What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.

What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?

Hotel Video Marketing Consultant

What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.

Hotel Video Marketing Consultant

You have a Video project!? Here is the quote process:

Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?

Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?

We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive.

No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.

You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.

Social Media Strategy plans help to get a destination into the public eye.

The elements that need to be considered when establishing a successful tourism destination.

Hotel Video Marketing Consultant

Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.

Choosing A Video Production Company


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Hotel Video Marketing Consultant

We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.

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Hotel Video Marketing Consultant

MARKET RESEARCH (methodology)

Hotel Video Marketing Consultant



Choosing A Video Production Company

Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.

Do you Play Chess with a Strategy or a Marketing plan?

Hotel Video Marketing Consultant

How can we help?

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Hotel Video Marketing Consultant

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