Tourism with Video Content. Tell me a story and it will live forever in my heart. Puerto Vallarta, Punta Mita, Sayulita, NuevoVallarta, SanPancho, Riviera Maya, LosCabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Campeche, Colima, Baja California Sur, QuintanaRoo. San Miguel de Allende, Michoacán, Mexico.
The destination must have a unique concept to associate the storytelling because the tourist does stay.
It has to be unique and authentic and that you can then complement with a set of experiences.
The key to tourist video storytelling is that it should focus on the experience, and it should be a specific experience.
Tourism storytelling must involve more participants in everything that tourism is supported: hotels, restaurants, tours, museums.
A tourist satisfied with the destination and with the experience is a person who will recommend the destination to others.
It is preferred to carry out a comprehensive strategy around the destination to maximize the chances of success.
Use the stories to be able to bring the knowledge of our activity closer to the prospect of travelers.
Make clear the services, facilities, security and elements that you will require or have during your trip or stay.
An interesting simple story that they connect to carry your message of a new concept of communication, participatory and on demand with your clients.
A tourist destination continually looks for ways to get closer to customers, with narrations, stories, characters, in videos you can connect with the traveler.
The tourist would be the one who tells the story, in video format that maintains curiosity and the desire to know more.
Storytelling is to anticipate future travelers what they will live there, aspire to live those experiences and decide to do so.
A trip is lived three times, when it is imagined, when it is lived and when it is recreated.
The power of the stories of people who have traveled is immense.
The story moves and drives you to make a decision, interest or connection with the destination.
Show people your dream vacation imagine the piña colada, the private beach wide and clean beaches with the fine sand, show them the starry night sky, get excited and their interest is contagious.
Stories that then record someone’s satisfaction when snorkeling, dialogue with a foreigner, a botanical garden full of flora and fauna with biodiversity of ecosystems, the exquisite combinations of local gastronomy, cultures, diverse that visit it.
Certain activities where tourists release a lot of adrenaline, record videos, take advantage of the fact that neurotransmitters lighten the body and also release the tongue, the energy of extreme emotions cannot be recreated,
Uncontrolled emotion is like laughter, we experience so many stimuli a day that only those that generate emotion or serotonin settle in the mind and want to repeat themselves.
They can do disruptive things, tell stories that allow the navigator to feel identified with the destination.
In a holistic hotel that offers a complete experience, where executive women can spend time, share a romantic space with their partner
with alternative therapies, intimate spaces to quiet your mind, days to connect with nature and feel the instant relief of a massage or enjoy an ecological walk.
Create a script that conveys what the brand is, establish a strategy that allows the dissemination of a clear and sincere message of what it is and what it offers, that corresponds to the reality of the service and allows customers to share their experiences.
Come on! Come on! To travel.
Tell me a story and it will live forever in my heart.
We are an audiovisual production company with experience in creating all kinds of promotional tourism videos.
Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.
Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.
What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?
Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.
When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.
What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.
What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?
What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.
You have a Video project!? Here is the quote process:
Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?
Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?
We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive.
No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.
You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.
Social Media Strategy plans help to get a destination into the public eye.
The elements that need to be considered when establishing a successful tourism destination.
Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.
VIDEO PRODUCTION SERVICES https://www.youtube.com/watch?v=j_KgswkM3RU
We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.
MARKET RESEARCH (methodology)
2D & 3D ANIMATION
MUSIC & SOUND EDITING
INFOGRAPHIC & ARTWORK DESIGN
CASTING & TALENT
DELIVERY AS 4K, 1080 HD AND MOBILE/CELL
Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.
Do you Play Chess with a Strategy or a Marketing plan?
How can we help? email@example.com
Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, NuevoVallarta, SanPancho, Riviera Maya, LosCabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Mexico.
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