TOURISM VIDEO TRENDS
Do not say with words what you can say with images. The tourist video has become an essential tool for the promotion and communication of destinations, products and services, to such an extent that several trends are currently competing to reach the new El Dorado: virality. These are some of these new directions and some of its best exponents.
The Dutch spot that heads this post is barely a few months old and spread surprisingly and quickly on social networks. The Dutch exercise themselves or, at least, the vision (probably stereotyped) that we have of them. Cultured, modern, with an exquisite command of English. In short, “Cool”, the slogan of the hood. Holland is capable of making humor a tourist attraction, a reason to get to know the country, while landscapes and monuments, once the protagonists of similar bells, have become very secondary.
The emotion: “Whatever you need, today is in Peru”
The great trend for at least a decade and that has its maximum exponent in this spot in Peru. In this post we analyze in more detail this video and other similar ones in which emotion, reaching the heart of the traveler who is convinced by sensations and experiences, is a fundamental protagonist. Although it is a trend with kilometers behind it, the excellence of Peru’s proposal shows that it still has a long way to go and enormous possibilities.
A catchy song, a good motto, smiling people and a spectacular city. You do not need anything more. The video that the Seville Tourism Consortium presented a few days ago on the occasion of World Tourism Day is a complete success that, immediately, achieved the affection of social networks, also supported by an interesting dissemination work by the singer himself. video clip, @indigo_oficial. If the song is also in English, much better. Be careful, if you listen to the song, you won’t stop humming it in a while.
Travelers, protagonists: “Seville, #asurprisingwellcome”
Another video of Tourism of Seville. The arrival of the first EasyJet flight from Geneva is the ‘excuse’ to record this promotional video, which got an interesting virality thanks to social media. Those values that any traveler would identify with Andalusia and Seville – sympathy, hospitality, joy – are put into play and allow an event to become a promotional spot. And at very reasonable costs. A way to explore and with enormous possibilities.
This video is just great. At this point, it seems incredible Coca Cola can continue to invent new ways to sell. And the fact is that they achieve this by turning a Nordic country, which we all would think was cold and somewhat unfriendly, into a place of smiling people who welcome us with a flag… And with Coca-Cola.
Timelapse, the cinematographic technique that allows the reproduction of phenomena such as sunrise or the opening of a flower at a speed perceptible by the human eye, has become a goldmine for the promotion of tourist destinations. At fairly reasonable costs, you can achieve spectacular effects for almost any subject you shoot. It is a technique that is growing and that still has many possibilities to discover.
The importance of bloggers as travel prescribers has grown so much and so fast that not a few venture that we are facing a new bubble. Although we will talk about it in a next post and between what explodes and does not explode, nothing better for a destination than to be the target of one of the YouTube channels dedicated to making the adventures of a few around the world viral. We have chosen this 2 minute video of the guys from MolaViajar because we like them and they don’t give up on anything. And also, her round the world is one of those trips that we all dream of doing. Someday.
Tweeter, Facebook, Instagram… The shorter the better.
Be brief and witty. The trend is clear: what you can say in 6 seconds, don’t say it in seven. And it is on the way to becoming a powerful tool for tourism promotion that in Spain have begun to use hotel chains such as NH or destinations such as Turismo de Cantabria, but which has also been joined by well-known travel bloggers. As this article shows, it is no longer just a matter of attracting the visitor but of offering other services, from promotions to contests, that seem to augur a bright future for these new tools.
Compelling reasons why you need a marketing strategy for your tourism business
- To identify your ideal customer
Your ideal customer will dictate all of your marketing activities, so it is really important to identify this persona BEFORE your decide on what tactics to employ.
Without knowing your Ideal Customer, you could be spending time and money targeting those who are not necessarily interested in your product/service, or you may be targeting those who we don’t really want to work with. If you aren’t specific with your messages, then you aren’t optimising your chances of making as many sales as you possibly can!
- To identify what you want to achieve from your marketing efforts
Setting goals and objectives is a big part in making your marketing dollars accountable, and also being able to report on your return on investment – which is so important considering tourism businesses have a limited budget to spend on marketing activities.
- To articulate what sets you apart from competitors
Knowing what makes your business unique or different from competitors in the industry is a very powerful selling tool, and communicating this in a way that ‘speaks’ to your ideal customers is a big part of creating sales.
- To have an action plan to achieve your goals and objectives
An marketing action plan is literally a plan of what marketing tools and tactics you plan to use to achieve your goals and objectives, which are selected based on your marketing objectives and your Ideal Customer’s predispositions.
- To better understand your marketplace
A strategic marketing plan allows you to assess your industry’s competitive environments, consumer trends and demands and gives you the opportunity to reassess and align your offering to suit the ever-changing marketplace and your ideal customers within it.
- To help you focus and hone in on the most important tactics
At the end of the day you have limited resources to get your message in the hands of your ideal customers. A strategy will allow you to feel confident in your actions knowing that they are focussed and strategic, and will avoid making rushed decisions (like agreeing to a print advert in the local visitor guide on the spot without thinking about potential return on marketing investment) that may end up being a waste of resources!
- To measure your return on investment
There is absolutely no point investing in marketing activities if you cannot track the return on investment. A strategy will outline how you intend on holding your actions accountable and will force you to review activities that are not generating a positive ROI.
- To remind you that your in business to stay in business.
At the end of the day, you are in business for a reason. And if you truly want to make a good go of marketing your business properly, then a strategy is an essential part of providing efficiencies and positive outcomes for your business.
Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.
VIDEO PRODUCTION SERVICES https://www.youtube.com/watch?v=j_KgswkM3RU
We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.
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Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.
Do you Play Chess with a Strategy or a Marketing plan?
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