Tourism Travel Destination Visibility is KEY for the Travel Industry

Puerto Vallarta Riviera Nayarit Marketing Agency Tourism Hotel Strategy Video Production Consultant

Tourism Video for Travel Destination “Visibility is key for the travel industry” Tourism Marketing Puerto Vallarta, Riviera Nayarit, Los Cabos, Cabo San Lucas, Cancun, Riviera Maya, Yucatan, Mazatlan, Sinaloa, Sonora, Baja California Sur, Quintana Roo, Chiapas, Oaxaca, Mexico.

Video Production Tourism Hotel Marketing Consultant

Marketing Agency Tourism Hotel Video Production Consultant

Video is the big thing for travel and tourism. The right video strategy helps to attract more visitors.

Videos are an attractive and fun medium in the eye-catching way used by millions potential travelers.

Choosing A Video Production Company

Video increases traffic to your website, appears in search results helps in developing more sales opportunities.

81% users social media looking for business travel options and 79% searching for personal travel opportunity.
63% watch videos for personal travel and 66% for business travel.
Also many consumers create reviews and upload their own travel videos.

Video Production Tourism Hotel Marketing Consultant

Online tourism or online hotel videos can help acquire more visitors and growth revenue.

Consumers look for online videos to help them make decisions.

“Visibility is key for the travel industry”

Online Video is a new, emerging platform for travel and tourism that continues to evolve day after day.

Travel sites are highly functional and rational but travel is personal and emotional.

Use Video to Tell the Story of Travel

Video Production Tourism Hotel Marketing Consultant

Travel can take you out of your comfort zone and change your perspective.

The power of video, including a mix of user-generated and produced footage with storytelling to communicate the emotional journey that travel can unlock.

1.Embrace Video Storytelling

You are missing a huge opportunity to attract and convert more of your ideal customers into actual customers and visitors if you are not embracing video.

2.Optimise video

Optimise the video length based on where you are sharing it.
The shorter the better for platforms like Facebook, Twitter and Instagram.
Include a link of where/what you want your viewers to do next.
Adding voice-over captions if there are people talking.
Upload the video to YouTube, YouTube is still the 2nd largest search engine after Google.

3.Repurpose videos

Short, different versions of the same video for the different social media channels (such as Instagram, Facebook or Twitter).
Share a longer version on your website on relevant product pages
Reshare the video footage at other times of the year where relevant

4.Make it easy for others to share your story

Video Production Tourism Hotel Marketing Consultant

Once you have taken some great video and shared it on your own social media channels.
Package your awesome video with high quality photos, a high-res version of the video and a press release as files.

Tourism Videos are fast becoming the best way to visually display your travel services and holidays’ ideas to the world.
Videos give internet users and your potential customer a way to see and “touch” the travel destinations or travel services you offer and give a more existing impression.
Travel Videos can be shared with friends and family, and any other person involved in the decision-making process.

Video Production Tourism Hotel Marketing Consultant

Many sources prove that online video viewing influences buying behavior.
Those viewing video are 89% more likely to book then those who don’t.
Why is this? Because video tells a story that lets prospective guests ‘experience’ your travel services as if they’re already there which gives them the confidence to book.

Having a strong social media presence will help you connect with potential customers and build brand loyalty.

Choosing A Video Production Company

Video Production Tourism Hotel Marketing Consultant

Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.

Video Photo Production Puerto Vallarta Riviera Nayarit, Mexico

Video Production Tourism Hotel Marketing Consultant

Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.

What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?

Video Production Tourism Hotel Marketing Consultant

Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.

Video Production Tourism Hotel Marketing Consultant

When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.

What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.

What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?

Video Production Tourism Hotel Marketing Consultant

What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.

Video Production Tourism Hotel Marketing Consultant

You have a Video project!? Here is the quote process:

Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?

Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?

We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive.

No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.

You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.

Social Media Strategy plans help to get a destination into the public eye.

The elements that need to be considered when establishing a successful tourism destination.

Video Production Tourism Hotel Marketing Consultant

Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.

Choosing A Video Production Company


High Quality Video Photo Production Puerto Vallarta Riviera Nayarit Mexico

Video Production Tourism Hotel Marketing Consultant

We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.

Video Photo Production Puerto Vallarta – Riviera Nayarit

Video Production Tourism Hotel Marketing Consultant

MARKET RESEARCH (methodology)

Video Production Tourism Hotel Marketing Consultant



Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.

Choosing A Video Production Company

Do you Play Chess with a Strategy or a Marketing plan?

Video Production Tourism Hotel Marketing Consultant

How can we help?

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Video Production Tourism Hotel Marketing Consultant

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