Tourism promotion video strategy. Puerto Vallarta, Riviera Nayarit, Jalisco, Nayarit, Riviera Maya, Los Cabos, Cabo San Lucas, Nayarit, Mazatlan, Manzanillo, Costa Alegre, Campeche, Colima, Baja California Sur, Mexico
The tourist video is available to many and we can find and attract the majority of potential tourists on the net.
Planning a vacation does not begin in a travel agency, but in the different online channels. For this reason, creating the right content is no longer enough, you have to know in what format and channel to distribute it.
When planning a vacation, travelers are no longer limited to a single screen. As users we move through different devices to complete searches and tasks: to book the perfect vacation. The content that users consume the best on all these screens is video.
Globally, video consumption traffic will be 82% this year. The video will not only be ideal to seduce your potential tourists, but it will also be a key element in any digital strategy that you are going to implement.
With the videos, you can experience vacation experiences in any of the tourist stages, even before your guests arrive at the hotel.
You have to know your potential clients. To attract visitors you have to investigate their needs and wishes regarding their vacation.
Research the trends in your sector and environment, comparing searches for these terms on Google and YouTube.
Each well-positioned hotel has a different offer, and each person has different needs. Analyze the search behaviors and trends of your potential guests on social networks and what your competition tries to position.
It is important to include content in video format on your website, it is more important to distribute these productions in the appropriate channels. Social networks. More platforms for video such as social networks such as YouTube, Facebook, Twitter, Instagram have been consolidated as powerful marketing tools.
According to Google, 106 million travelers consume videos on YouTube, 64% of them watch videos when they think about taking a vacation. In addition, videos rank well in Google and rich snippets with thumbnails are sometimes included, which on search pages (SERPs) can attract more than text content, promoting brand awareness.
Videos on Facebook can increase the engagement of your followers. To this day, there are more and more videos on the wall. In fact, Facebook has announced that video publishing is up 75% more than a year ago. This is because this content format is more eye-catching than text posts, which is why Facebook’s Autoplay and Playlist options have been implemented.
Do you want your video to be seen by as many people as possible? Then you must opt ?? for Facebook, since you can specify well what your target is and get a large number of reproductions.
Facebook offers more watch time than YouTube when you factor in the autoplay part of videos. But the full display of your video has a higher rate on YouTube. This is because a YouTube ‘view’ is counted after 30 seconds, while the first 3 seconds are valid for Facebook.
Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.
Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.
What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?
Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.
When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.
What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.
What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?
What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.
You have a Video project!? Here is the quote process:
Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?
Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?
We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive. https://www.youtube.com/embed/j_KgswkM3RU
No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.
You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.
Social Media Strategy plans help to get a destination into the public eye.
The elements that need to be considered when establishing a successful tourism destination.
Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.
VIDEO PRODUCTION SERVICES https://www.youtube.com/watch?v=j_KgswkM3RU
We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.
MARKET RESEARCH (methodology)
2D & 3D ANIMATION
MUSIC & SOUND EDITING
INFOGRAPHIC & ARTWORK DESIGN
CASTING & TALENT
DELIVERY AS 4K, 1080 HD AND MOBILE/CELL
Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.
Do you Play Chess with a Strategy or a Marketing plan?
How can we help? firstname.lastname@example.org
Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, NuevoVallarta, SanPancho, Riviera Maya, LosCabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Mexico.
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