Tourism Boards Entice Different Travelers

Puerto Vallarta Riviera Nayarit Marketing Agency Tourism Hotel Strategy Video Production Consultant

Tourism boards entice different travelers. Puerto Vallarta, Riviera Nayarit, Los Cabos, Cabo San Lucas, Cancun, Riviera Maya, Yucatan, Mazatlan, Sinaloa, Sonora, Baja California Sur, Quintana Roo, Chiapas, Oaxaca, Mexico.

Video Production Tourism Hotel Marketing Consultant

Marketing Agency Tourism Hotel Video Production Consultant

Selling a destination. Places mean different things to different people, based on personal preferences or interests.

An international campaign to promote the destination as a sun-holiday destination to all types of travelers.

Older travelers, cosmopolitans, millenials, families, luxury and people traveling from distant markets. Various interests within a target audience, such as gastronomy, art and culture, shopping, sport and nature.

Recognizing that travelers look for different things in a destination, it cleverly taps into individual needs and interests. It also heavily invests in promoting the destination as a great holiday destination.

Personalisation is a priority

Video Production Tourism Hotel Marketing Consultant

According to the American Marketing Association, the average consumer is exposed to up to 10 000 brand messages each day.

Video is the way to go

52 % of professionals worldwide point to video as the type of content with the best return on investment.
43% of global internet users wanting to see more video content in the future, it’s not surprising that this tool will be increasingly used in 2021.

Video marketing offers a powerful way to tell a brand’s story, unpack its value proposition and form relationships with potential and existing customers.

Video Production Tourism Hotel Marketing Consultant

More and more people using apps like Facebook Messenger, WhatsApp and Snapchat, to raise brand awareness, distribute content, advertise, generate leads, drive sales and conduct customer service.

Is it worth investing more in video marketing? Some key video marketing statistics that prove that now’s the right time to make your first marketing video.

Other types of video content include:

Vlogs (video blogs)
Video interviews
Tutorial videos
Videos of presentations
Product demos and reviews
Video testimonials
Recordings of live streams
Video ads

Video Production Tourism Hotel Marketing Consultant

Video marketers get 66% more qualified leads per year.
Video marketers achieve a 54% increase in brand awareness.
83% of those using video think it gives them a good ROI; 82% think it’s a key part of their strategy.
Of those that aren’t using video, 73% have bought a product after watching a video.
97% of businesses using explainer videos say it helps users understand their business better.
94% of businesses see video as an effective tool.
Among those surveyed, 81% saw an increase in sales and 53% said support calls were reduced.

Video marketing

Video Production Tourism Hotel Marketing Consultant

The Content Marketing Institute’s findings are similar. Both its B2B and B2C research show that:

60% of both B2B and B2C marketers use video for marketing.
30% of B2B marketers say video will be key to content marketing success.
34% of B2C marketers say it’s crucial to success.

Consumers and Online Video

Video Production Tourism Hotel Marketing Consultant

The online video stats show that they love it. Hubspot’s research shows that 45% of people watch an hour or more of video per day.

According to Google, half of 18-34s would stop what they’re doing to watch a new video by their favorite YouTube creator.

Google adds that 40% of millennials trust YouTube for content; and 60% say videos they’ve watched have changed their world view.

Video Production Tourism Hotel Marketing Consultant

Video’s also an important part of the shopping experience:

Consumers love video, but you have got to make it good and keep it short.

Mobile Video Marketing

Mobile marketing is all the rage, so most recent research has also paid attention to mobile video marketing.

Mobile video marketing statistics

Video Production Tourism Hotel Marketing Consultant

According to YouTube, more than half of all YouTube video consumption is via mobile devices.
comScore says users spend 40 minutes a day, on average, watching YouTube on mobile devices.
Wyzowl says 90% of consumers watch videos on their mobile devices.
And Twitter says 90% of Twitter video views happen on mobile.

Social Video Marketing

Video Production Tourism Hotel Marketing Consultant

Twitter says video on Twitter is 6x as likely to be retweeted as photos.
YouTube users share 400 hours of new video a minute.
Snapchat users watch 6.94m videos a minute.
53.4% of marketers see Instagram videos as important.
1 billion users, YouTube packs a powerful punch. The site has more viewers among 18-49s than any US cable network.

These video marketing statistics show that as long as we have social media, we’ll likely have social video.

Video Trends for 2021 and Beyond

Video will be a great way to grow your network and customer base, not just this year, but in the future.
Facebook says its users spend 3x longer watching live video than video that is no longer live.
Video marketing continues to evolve. It’s time to start using video so you can keep up.

How can we help?

Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.

Choosing A Video Production Company

Video Photo Production Puerto Vallarta Riviera Nayarit, Mexico

Video Production Tourism Hotel Marketing Consultant

Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.

What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?

Video Production Tourism Hotel Marketing Consultant

Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.

Video Production Tourism Hotel Marketing Consultant

When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.

What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.

What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?

Video Production Tourism Hotel Marketing Consultant

What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.

Video Production Tourism Hotel Marketing Consultant

You have a Video project!? Here is the quote process:

Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?

Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?

We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive.

No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.

You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.

Social Media Strategy plans help to get a destination into the public eye.

The elements that need to be considered when establishing a successful tourism destination.

Video Production Tourism Hotel Marketing Consultant

Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.

Choosing A Video Production Company


High Quality Video Photo Production Puerto Vallarta Riviera Nayarit Mexico

Video Production Tourism Hotel Marketing Consultant

We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.

Video Photo Production Puerto Vallarta – Riviera Nayarit

Video Production Tourism Hotel Marketing Consultant

MARKET RESEARCH (methodology)

Video Production Tourism Hotel Marketing Consultant



Choosing A Video Production Company

Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.

Do you Play Chess with a Strategy or a Marketing plan?

How can we help?

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Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, Nuevo Vallarta, San Pancho, Riviera Maya, Los Cabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Mexico.

Video Production Tourism Hotel Marketing Consultant

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