The Power of Storytelling

Puerto Vallarta Riviera Nayarit Marketing Agency Tourism Hotel Strategy Video Production Consultant

The Power of Storytelling. Marketing Puerto Vallarta, Riviera Nayarit, Los Cabos, Cabo San Lucas, Cancun, Riviera Maya, Yucatan, Mazatlan, Sinaloa, Sonora, Baja California Sur, Quintana Roo, Chiapas, Oaxaca, Mexico.

Marketing Agency Tourism Hotel Video Production Consultant

Marketing Tourism Hotel Video Production Consultant

A significant portion of the population prefers to consume content via videos. Video now accounts for about 80% of all consumer internet traffic. The volume of mobile video consumption increases by 100% every year.

Video can help you create a more compelling story than text and can help to set you apart from your competition.

Video as part of your marketing and sales strategy, 79% of consumers agree that video is the easiest way to get to know a brand online. 74% of consumers can draw a direct connection between watching a video on social media and their purchasing decision-making process. 46% of consumers said that they have made a purchase as a result of watching a brand video on social media.

Marketing Tourism Hotel Video Production Consultant

First, Know your audience

Having a video that everyone loves may be great social proof, should help you to achieve more goals like drive awareness, sales, traffic, ….

Making your videos effective is to begin with your ideal client/s in mind. You need to do your research and have a clear understanding of your audience’s needs and preferences.

If you understand what their motivations are, and you speak their language, you will be able to connect with them in a meaningful way. This will drive better outcomes and be more useful to your audience.

Second, Make your video message clear

It is important that you grab their interest in 3 seconds, with the main head line in your title and description. Will people to decide to watch your video or not? Provide the prospects with an accurate and informative with the main interest points if it is a narrative.

Third, Tell stories with your video

Marketing Tourism Hotel Video Production Consultant

Storytelling is vital to successful video impact. Your audience will remember a funny or inspirational anecdote which connects with them emotionally.

Marketing Tourism Hotel Video Production Consultant

Inspire an aspirational story which captures viewers’ attention and invokes positive feelings, which they will associate with your brand.

Fourth. Social Media sharing

Facebook: Keep videos short, upload videos directly to Facebook and add captions
YouTube: Wait two weeks after the video has launched to make any tweaks or refine your target audience
Twitter: Upload videos directly, keep them short and find a balance between fine-tuned targeting (interests, keywords, devices) 
Plan your keywords for your video, just as you would for a blog post
Include your keywords in the title and description
Keep titles short as well as informative - less than 60 characters is ideal
Include a link to your website
Use tags with different keyword variations
Work to build natural backlinks to your videos
Use eye-catching, branded, high-quality thumbnails
Optimize your videos for viewing on mobile devices
Keep your videos short - Unless you have something of value to share, try to keep videos under a minute. 

Start with your ideal client in mind to improve your video strategy

Video has become an incredibly important part of digital marketing, as it can facilitate a more personal connection with your prospects and clients.

Marketing Tourism Hotel Video Production Consultant

Creating video content has never been easier, with so many tools, apps and mobile devices, now easily and affordably available. With a little time, effort, and a planned video marketing strategy, you too can begin to share video content that’s of value to your market.

How can we Help? Marketing Tourism Hotel Video Production Consultant

Marketing Agency Tourism Hotel Video Production Consultant

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Marketing Tourism Hotel Video Production Consultant

Tourism Marketing Puerto Vallarta – Riviera Nayarit

Marketing Tourism Hotel Video Production Consultant