The Power of Video: Reasons to Use Video Tourism Marketing

The Power of Video: Reasons to Use Video Tourism Marketing. Puerto Vallarta, Riviera Nayarit, Riviera Maya, LosCabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Colima, QuintanaRoo, Baja California Sur, Mexico.

Tourism Marketing Puarto Vallarta Riviera Nayarit

Speaking of publicizing a brand, product or company, we must use the strategies and tools that we know work. Nowadays there are several means to not go unnoticed on the internet and without a doubt quite successful, one of the best resources to attract potential customers to your company, service, product or brand is the Video & Spot Reel:

Video content is becoming one of the most valuable resources in online marketing and now any business can count on it. Of course, video marketing is not a new concept. For years, companies have invested in corporate videos as powerful tools to inform, educate, and entertain key stakeholders.

In recent years, web video has been very successful, first in the B2C world, and now increasingly in the B2B realm. If you are not convinced of the benefits you can get from video, here are 5 indisputable reasons:

People love Videos

Recent forecasts from Cisco Systems suggest that the number of online video consumers will double to 1.5 million in 2015. As video usage is growing at this rate, companies cannot neglect this channel to boost their online presence.

Video allows companies to create and share content with their audience that text is not capable of. It is already known that a picture is worth a thousand words and sometimes, they do not have the patience or time to read an extensive description of the products.

Videos get excellent results

A study presented by Implix, a leading company in email marketing, showed a study in which the inclusion of a video in email messages increased open rates by 5.6% and click-through-rates by 96.38% compared to emails that do not contain videos.

Videos also help drive search traffic as the major search engines start their results pages with videos, have you noticed? In this study, Forrester Research states that videos are about 50 times more likely to appear on the first page of results than conventional content (it makes sense since Google bought YouTube in 2006).

Videos recreate the offline experience of customers

As the digital age has allowed consumers to shop from the comfort of their home, consumers have lost the ability to feel and see products in person. When companies create detailed demo videos that explain their products or services, customers don’t feel like they’ve lost the in-store experience when shopping online. In addition, the customer service department is no longer overloaded with obvious questions like, “How does the product work?” The video visually explains to customers everything they need to know for their purchasing decisions.

Videos are entertaining and shared

A video allows you to convey a concept in a completely different style. People enjoy themselves and have fun watching videos that are agile. Take advantage of what words cannot say, allow “licenses” that written content cannot. Although a video can be used simply to “read” a written entry, thus showing you closer, use the videos to complement what a written composition does not allow you to transmit.

Video Marketing is the New Era

Since social media has redefined marketing, videos have become an integral part of any successful marketing strategy. Promoting videos with the rest of the content you have is a powerful way to strengthen the different signals that you are sending to your customers.

The success of a video marketing campaign requires the support of all your other marketing channels. Share your videos on your Facebook and Twitter accounts, incorporate them into some of your blog posts, and don’t forget to include them in your next email newsletters. Businesses must make impressive videos that complement their overall marketing strategy and maintain their commitment to the consumer.

Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.

Video Photo Production Puerto Vallarta Riviera Nayarit, Mexico

Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.

What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?

Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.

When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.

What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.

What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?

What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.

You have a Video project!? Here is the quote process:

Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?

Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?

We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive.

No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.

You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.

Social Media Strategy plans help to get a destination into the public eye.

The elements that need to be considered when establishing a successful tourism destination.

Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.


High Quality Video Photo Production Puerto Vallarta Riviera Nayarit Mexico

We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.

Video Photo Production Puerto Vallarta – Riviera Nayarit

MARKET RESEARCH (methodology)



Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.

Do you Play Chess with a Strategy or a Marketing plan?

How can we help?

Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, NuevoVallarta, SanPancho, Riviera Maya, LosCabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Mexico.

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