The power of video for hotels. Puerto Vallarta, Riviera Nayarit, Riviera Maya, LosCabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Campeche, Colima, Baja California Sur, QuintanaRoo, San Miguel de Allende, Michoacán, Mexico.
The power of video to sell hotels is very high. Consumers prefer 80% to view information on video.
Consumers traveling and being more educated about their options than ever.
A promotional video for hotels that will serve to show all the luxuries and beauty of your hotel on the internet.
Adding a video to your hotel’s website appears first in the results increases Google by 53%.
Users will be ten times more motivated to share your hotel content if it is in video format.
Hotel videos with inspiring stories that focus on social minorities when traveling.
A great way is to bet on the video format from an emotional approach and through storytelling.
The way people get from their first idea for a trip to a hotel reservation is very complex.
More than 80% of online customers would change their hotel of choice if they find another one that better suits their preferences.
87% of customers believe that brands should strive to improve their customer service.
94% of senior managers believe that offering personalization is important to reaching customers.
Hotels partner with bloggers and influencers so that they are the ones who share a room tour of the rooms via Instagram, Youtube Live and Facebook Live where they show the hotels.
A very powerful way to share content, collaborate with a blogger who connects with this audience and, especially, who represents the personality of your hotel. With a video campaign to increase your notoriety.
Share the videos generated by the guests themselves on social networks and, if you want to take it a step further.
Social sites are the busiest places for consumers, so it makes sense to have a presence on them.
51% of smartphone owners use their device for activities related to their trips, so having a mobile presence is absolutely necessary for your hotel.
The mobile market is one of the strongest in terms of reservations, we have less and less time to search for hotels. A smartphone is the best solution to find deals and make purchases.
Videos on social media play a vital role in a hotel’s marketing strategy.
We are an audiovisual production company with experience in creating all kinds of promotional tourism videos.
Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.
Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.
What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?
Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.
When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.
What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.
What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?
What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.
You have a Video project!? Here is the quote process:
Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?
Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?
We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive.
No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.
You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.
Social Media Strategy plans help to get a destination into the public eye.
The elements that need to be considered when establishing a successful tourism destination.
Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.
VIDEO PRODUCTION SERVICES https://www.youtube.com/watch?v=j_KgswkM3RU
We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.
MARKET RESEARCH (methodology)
2D & 3D ANIMATION
MUSIC & SOUND EDITING
INFOGRAPHIC & ARTWORK DESIGN
CASTING & TALENT
DELIVERY AS 4K, 1080 HD AND MOBILE/CELL
Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.
Do you Play Chess with a Strategy or a Marketing plan?
How can we help? email@example.com
Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, NuevoVallarta, SanPancho, Riviera Maya, LosCabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Mexico.
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