The Impact of Video for Destinations and Hotels.

The impact of video for destinations and hotels. Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, NuevoVallarta, SanPancho, Riviera Maya, LosCabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Mexico.

Video content is consumed more than any other type of content.

Video content totally dominates the smallest screens, mobiles and tablets, an opportunity for brands.

Destinations need to stand out more from the crowd. Hotels, both large and small, are increasingly turning to video to attract new customers.

Create a series of videos that show your love for the destination and the must-see local places to visit.

Videos successfully reach thousands of potential customers on YouTube, Facebook. Tweeter and Instagram.

With technology and digital strategy partners for hotels around the world that has been awarded multiple awards.

Promotional videos for attractive and effective hotels.

A promotional video for hotels is an attractive and effective alternative. Videos are strategies that every hotel should take into account.

The video hotel strategy is highly diversified, like many other hotel chains nowadays.

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Business travelers watch a video of the hotel they want before visiting.

Something that should always be taken into account is emotion. The content of the video is emotional, tell emotional stories, but to get even better results to all your niches, it makes the difference to other promotional for hotels out there.

You have a wide variety of social networks in which your promotional video for hotels can show, such as Facebook, Vimeo or your own website accompanied by a button that facilitates the purchase, but we recommend that you pay special attention to YouTube, since Google gives you priority in your searches.

With main focuses on social networks, with content on Facebook, Twitter, Youtube and Instagram, as well as TripAdvisor.

Production process:

Hotel presentation: Mission, vision and values.
Infrastructure: General facilities and unique elements.
Location: Tourist resources or other accommodation reasons
Experience offered. Think of the most successful hotels that you would like to refer to.
Target audiences
Main objectives of the strategy plan.
Conclusions of the internal and external analysis.
Presentation of the strategy.
Main tactics to develop.
goals
Tactics
Planning
Measurement
Budget

Don’t forget to keep this information in mind before setting out to create your hotel’s strategy plan.

Much of the success of a hotel strategy plan lies in building a unique experience.

Create a promotion with a unique experience of your hotel?

We are an audiovisual production company with experience in creating all kinds of promotional tourism videos.

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Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.

Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.

What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?

Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.

When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.

What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.

What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?

What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.

You have a Video project!? Here is the quote process:

Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?

Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?

We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive.

No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.

You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.

Social Media Strategy plans help to get a destination into the public eye.

The elements that need to be considered when establishing a successful tourism destination.

Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.

VIDEO PRODUCTION SERVICES https://www.youtube.com/watch?v=j_KgswkM3RU

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We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.

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MARKET RESEARCH (methodology)
CONCEPT DEVELOPMENT
MARKETING SCRIPTING
ILLUSTRATED STORYBOARDS
SHOOT PLANNING
LOCATION FILMING

POST PRODUCTION
VIDEO EDITING
MOTION GRAPHICS
2D & 3D ANIMATION
PROJECT MANAGEMENT
POST PRODUCTION

MUSIC & SOUND EDITING
INFOGRAPHIC & ARTWORK DESIGN
CASTING & TALENT
DELIVERY AS 4K, 1080 HD AND MOBILE/CELL

Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.

Do you Play Chess with a Strategy or a Marketing plan?

How can we help? promovision@hotmail.com

Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, NuevoVallarta, SanPancho, Riviera Maya, LosCabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Mexico.

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