The Corporate Video is a strategy for tourist destinations. Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, NuevoVallarta, SanPancho, Riviera Maya, LosCabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Mexico.
Video is a key piece of strategy.
Video is the tool with the most potential, every day millions of users go to portals to search for useful information in a quick and visual way.
The video should quickly capture interest and hold attention to the end of the content. This is achieved through a creative and entertaining script.
Video is the fastest growing video on the net and the most effective for presenting the destination and services through an Internet page and through social networks for free.
Every day more elements are combined to promote and differentiate from the competition.
If you need a video presentation of exclusive properties for your website, we can manage the entire production both indoors and outdoors. Through quality post-production you will impress your future travelers. Videos will have a powerful combination around the world and you will be able to push your visitors.
If you need good photographs for brochures, website or magazines, we also offer quality photography to the tourism sector. The photos can also be used in the promotional video, website and written press.
A corporate image is designed to be attractive to the public, so that the company can provoke an interest among consumers, generate brand wealth and thus facilitate awareness and sales.
The integration of corporate videos on the website will help to present the company as well as to transmit its commercial messages. Videos have a great communicative force and it is important to position them in Internet search engines. On the Internet there is a growing demand for the use of video to promote businesses, services or products, videos are a great medium that gives you the opportunity to promote and do “Video Marketing” It is a useful tool to generate sales.
As producers, we can prepare corporate videos adapting them to the corporate image of the destination. We carry out a pre-production, production and post-production plan adapted to a budget, the corporate video can also be composed of 3D animations, which we integrate for Internet pages. We can create cheap corporate videos with the composition of photos provided by the client with background music according to the images. If the company does not have quality images to make the corporate video, we have professional photographers to take the necessary snapshots to make a quality corporate video.
Think in what format your video will need for distribution: Internet, to present on a tablet, a cell phone, social networks, …
Videos produced online should be shorter than corporate videos. Videos for the Internet tend to have a minimalist, simple and direct approach since their objective is to create impact in a short period of time.
Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.
Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.
What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?
Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.
When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.
What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.
What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?
What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.
You have a Video project!? Here is the quote process:
Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?
Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?
We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive. https://www.youtube.com/embed/j_KgswkM3RU
No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.
You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.
Social Media Strategy plans help to get a destination into the public eye.
The elements that need to be considered when establishing a successful tourism destination.
Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.
VIDEO PRODUCTION SERVICES https://www.youtube.com/watch?v=j_KgswkM3RU
We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.
MARKET RESEARCH (methodology)
2D & 3D ANIMATION
MUSIC & SOUND EDITING
INFOGRAPHIC & ARTWORK DESIGN
CASTING & TALENT
DELIVERY AS 4K, 1080 HD AND MOBILE/CELL
Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.
Do you Play Chess with a Strategy or a Marketing plan?
How can we help? email@example.com
Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, NuevoVallarta, SanPancho, Riviera Maya, LosCabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Mexico.
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