YouTube Just Got Better for Marketing, Here’s How Top Brands Use It By Jennifer Beese As technology continues to evolve, the way people watch and interact with video content on YouTube does too. From cross-promotion features to offline viewing support, the platform has made several changes in order to adapt. Last month, YouTube rolled out […]

Explainer Videos, the Guide: 5 Best Explainer Videos & How to Make Your Own By Megan Marrs Today we’ll be covering everything there is to know about explainer videos. They’re fun to make, will jumpstart conversion rates, and are overall great to have for any startup business. Let’s get started! What is an Explainer Video? […]

Why You Don’t Need to Go Viral to Make Video Marketing Work Thursday is guest post day here at Duct Tape Marketing and today’s guest is Amy Harrison – Enjoy! A viral video is the dream of many marketers and business owners. One smash hit can transform a business’s reach overnight. And it’s not just […]

Video Helps Persuade 73% of People to Buy a Product or Service [Survey] Greg Jarboe, This morning, Animoto reported new survey results that show video has a positive impact on purchase decisions and drives brand engagement. The new Animoto Online and Mobile Video Study surveyed 1,000 U.S. consumers and revealed that nearly three-quarters (73 percent) […]

Viewers Say Online Product Videos Boost Purchase Likelihood by MarketingCharts staff Online product and service videos positively affect brand image and drive purchase decisions, say respondents to a survey from Animoto. The survey was fielded among more than 1,000 US adults who had watched online video on their computers, tablets or mobile phones at least […]

A Crash Course in Video Marketing: Make The Most of Your Campaign Anish Patel – In just about every marketing blog, we are told that we must incorporate short promotional videos within our marketing strategies. While we understand that video offers numerous benefits such as longer engagement times on our websites, not all of us […]

Video Tips For Marketers’ Shift To Branded Content by Daisy Whitney, Thursday, Branded content has quickly become more vital to marketers, and now about 79% of them say they are shifting into this area. Many are staking their claim via video, says online video platform Ooyala in a new report. That shift is occurring because […]

How Much Should Your Hotel Marketing Budget Be? By Dave Spector Monday, Jan. 27, 2014 One of the most vexing questions posed to marketing managers in any industry is: “How much should our budget be? Whether you are being asked to submit next year’s budget or a funding request for your next campaign, knowing how […]

Target With Facebook’s New Video Ads Not just a mass market blunt instrument By Garett Sloane Facebook’s video ads are on target, for some brands. The social network’s new autoplay video ads come with some key targeting capabilities, but they are still an exclusive purchase that won’t be accessible to all advertisers, sources said. Brands, […]

3 Lessons for Marketers from WestJet’s Viral Christmas Video [VIDEO] Posted December 12, 2013 If you’ve been anywhere on the internet in the past three days, you’ve more than likely run into the joy and generosity of WestJet’s Christmas Miracle video. To say it was a success may be a bit of an understatement. In […]

Marketing Agency Puerto Vallarta Video Production Today is the Golden Age of Video–and It’s Only Monday! Marketing Agency Puerto Vallarta Video Production, promovision@hotmail.com by P.J. Bednarski, Oct 14, 2013 There always has to be someone declaring some point in time as the golden age of television, and it happened again last week when DreamWorks chief […]

Making Marketing Videos: Five Tips For Success September 29, 2013 by Guest Author Post by Derek Whitney Video marketing can feel uncomfortable and unfamiliar to those who may be camera shy. Master a few tricks and video marketing becomes easy and fun. Even the most reserved webmaster can use the following these tips to create […]

The Digital Elite Traveler According to the Global/Harrison Group Portrait of Digital Travelers, newly-released by MMGY, the use of both smartphones and tablets has increased so rapidly since 2011 that it has spawned a new class of travelers – the “Digital Elite.” These individuals own and use at least a smartphone and tablet to plan […]

Starwood Puts Loyalty On iPad by Karl Greenberg, Starwood Hotels and Resorts’ loyalty program is putting a huge emphasis on expanding its suite of applications for mobile, with portals tailored to specific device platforms. But they are also making their apps more engaging, not just in terms of functionality, but in terms of eye candy […]

How To Increase Loyalty With The Purse-string Holders Of Travel: Moms By Robyn Hannah Tuesday, Sept. 3, 2013 According to Boston Consulting Group, women control the finances for approximately 73% of American households, and based on research from Working Mother magazine and Chase Card Services nearly 60% of working mothers manage and control their household […]

Will video hotel reviews ever take off? 15 Jul 2013 TripAdvisor still dominates the review world, but there might be room for competition with video reviews. By Samantha Worgull Editorial Assistant sworgull@hotelnewsnow.com Some say a picture is worth a thousand words. What about a video? While TripAdvisor still dominates the review world, some startups are […]

For online hotel reviews, the more the merrier By Hugo Martin August 25, 2013, If you see a hotel with only a handful of online reviews, you might not be getting the full picture. A study by Spanish professors published by Cornell University found that initial online hotel reviews tend to be more negative and […]

Travel bloggers a boon to hotel marketing 8 May 2013 Several global hotel chains are partnering with travel bloggers who have emerged as an influential resource for consumers By Elly Earls HNN correspondent GLOBAL REPORT—Despite the recent blasting travel bloggers received on BBC’s “Fast Track” travel program for their lack of authenticity and eagerness to […]

10 simple measures to increase your hotel’s direct website traffic August 02, 2013 | Direct website traffic is very important in the hotel industry. Hotel’s own website and booking engine is where hoteliers have the greatest control over their image, rates, margins and several other essential factors that might also be somewhat controllable on other […]

Hotel Video Marketing, Expert Interviews Series A selection of world’s top Hotel Video Marketing experts are featured below. If you’re looking to better understand video for hotels, you’ve arrived at the right place… In-depth interviews with leading hospitality marketing experts discussing modern video marketing strategies for hotels and tourism-related businesses are all here. The background […]

Twitter Launches #FollowMe Video Service Lights, camera, Twitter. On Thursday, the microblogging service launched a new tool that allows users to instantly create shareable movies depicting their social footprint — top tweets, photos and followers. The videos will include a large selection of licensed soundtracks from a catalog of over one million songs, thanks to […]

U.S. Mobile Video Audience Spikes To 45 Million by Mark Walsh, June 10 2013 The U.S. mobile video audience in the first quarter reached 45.3 million, up from 36 million a year ago. That 25% gain made the mobile phone the fastest-growing platform by viewership in the last year, while audiences on traditional TV and […]

Most Global Marketers Feel Online Video Offers Better Engagement Opportunities Than TV June 10, 2013 by MarketingCharts staff TV may hold the largest share of ad spending worldwide, but many marketers are eyeing the potential of online video as not only a viable alternative, but perhaps even a better one, according to a recent study […]

Simple Tips To Make Your Video Marketing More Effective Junlee lee Video marketing is a business strategy of which many people have failed to take full advantage. By spending a bit of time to gain a thorough understanding of the subject, it is possible to get truly impressive results. The advice and tips that follow […]

Is neuroscience key to saving money with video marketing campaigns? Published on June 4, 2013 by Brafton Editorial Marketers face constant pressure to develop campaigns that have the greatest impact on customers, while minimizing any negative effect on brands’ bottom lines. What if they could create online content that elicits emotional responses better, requires shorter […]

The Importance of Video In Marketing Your Brand June 5, 2013 Andrew Gothelf The importance of video in marketing is rarely understated. Yet matching the importance and power of video with the execution of video content is difficult to achieve. A combination of production, storytelling, distribution and timing all play a part in a video […]

Video Rules! Why You Need it in Your Content Marketing By Alyssa Adkins, Published June 5, 2013 Yes, I love cat videos. No, the surprised kitty is not relevant to this post. But, the video is. Why? Because video rules! While you probably don’t need me to tell you, businesses and consumers alike are feverishly […]

18 Big Video Marketing Statistics and What They Mean for Your Business Have you climbed on board the video marketing train yet? If you own a small business or are in business for yourself, there’s a lot of compelling evidence suggesting that online video marketing should be a major focus of your advertising and marketing […]

Understanding Hotel Website Marketing Grand Miramar St-Regis Beach Festival 2015 St-Regis Beach Festival 2015 Punta Mita Golf Gourmet 2015 Punta Mita Golf Gourmet 2015 Punta Mita Golf Gourmet 2014 Shared by PromovisionPV.com More on Puerto Vallarta & Riviera Nayarit Video Marketing http://www.promovisionpv.com/WP/category/video-marketing/ Video Photo Production Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, Nuevo Vallarta, San […]

Hospitality Video Marketing Solutions, CLIPPS.tv Mar 04, 2013 Great to be sitting down with you! Tell us about yourself, what your background in the business is, and where you are now professionally? JURGEN BIEFANG / CLIPPS.TV: Thanks for having us a part of your hospitality video marketing series! In my former life I was a […]

How Much Does a Marketing Video Production Cost? How much does a marketing video production cost? Not all video productions are created equal. Hence, not all video productions will cost the same. The complexity and quality of the final production will determine the investment required. A simple video production can cost as little as $, […]

Video Content: Advertising As Storytelling By Daley James Francis, posted on May 30, 2013 Technology is a beautiful thing, and the more it advances, the more opportunities arise for companies to create truly awesome video content for their website or advertising campaigns without paying thousands for TV advertising. YouTube and Vimeo can reach just as […]

Back To The Future: How To Take Advantage Of Video Content Trends by Eric Korsh, May 29 2013 Everything old is new again. In video, I see two reemerging trends of old staples: arcing scripted series and live programming. And this movement is not confined to TV. If you look closely, it’s evident in both […]

How to create an effective video marketing campaign 05-24-2013 Digital advertising has evolved rapidly in recent years, and has been largely driven by the increasing number of channels that have become popular among consumers. Digital advertising has evolved rapidly in recent years, and has been largely driven by the increasing number of channels that have […]

Learn How Video Marketing can Help your Business in Success – Video Marketing Tips some niche markets video marketing expenditure has increased manifolds over the past few years. This trend is due to many a factors. The increased provision of bandwidth to the user and the decreasing costs has contributed in a decisive way. Videos […]

Social Media Driving Mobile Video Discovery by Steve Smith The video viewing habit is migrating quickly from desktop to devices, but some of the familiar discovery mechanisms may not be porting over in quite the same way. For instance, according to a new survey by Harris Interactive of over 2000 users on behalf of social […]

Video Ad Views Hit All-Time High: 13 Billion Greg Jarboe, April 26, 2013 The latest data from the comScore Video Metrix service shows that 182.5 million Americans watched 39.3 billion online content videos in March 2013, while the number of video ad views reached an all-time high at 13.2 billion that month. In February, 178 […]

Video Marketing for Business: Case Studies and Quick Tips By Zsolt Bicskey, Published May 27, 2013 Video marketing for business purposes is critical in today’s increasingly content-centered, video-driven digital landscape—and if you doubt it, simply consider a few of the following facts. A product is 144 percent more likely to sell if it has an […]

6 Types of Video Marketing and How They Work [Creator’s Tip #92} So you’ve got a product and you want to drum up interest in it, or show how it works. Luckily for you, there are many options in creating an interesting marketing video. Really, all of the following six types of video marketing are […]

Secrets of Great Video Content Marketing According to Wistia Posted by Dan Romanski on Fri, May 24, 2013 The use of online video is valuable for companies of all sizes, but there are still many questions about its use. Some of these questions include “How do we use video in my company’s marketing strategy?”, “What […]

How to Use Videos to Improve Conversion Rate of Your Website Posted in How To on May 21st, 2013 If you consider it, there’s not much of a difference between online dating and browsing through a website. Yeah, the comparison is funny and even I chuckled at my weirdly-wired brain when I thought it. But […]

Online video marketing should focus on emotional response Summary: Brands should find something that is happening in society and start talking about it such as a societal issue or current affair to engage audiences. By Ellyne Phneah | May 21, 2013 SINGAPORE–Instead on focusing on making viral online videos for marketing purposes, Asian companies should […]

Video Content Marketing: Drive More Traffic with Video by Tara Pickard on May 17, 2013 Video marketing isn’t just about getting your name out there and getting people to convert, it can also be a great way to build and maintain relationships once a prospect turns into a customer. Videos are actually ideal for content […]

How to Start YouTube Advertising in 9 Steps Alecsy Christensen, May 20, 2013 Online video is huge – 100 hours of video is uploaded to YouTube every minute! And video viewing doesn’t seem to be slowing down any time soon. If you’re ready to advertise on YouTube for the first time – with one of […]

Three Lessons Digital Video Advertisers Should Learn from Direct Marketing by Doug Miller, Monday, May 20, 2013 As a consumer, I often see pre-roll ads on my phone, Roku, Wii, tablet and PC. And, as a digital professional, I also see ways those advertisers can put the basics of direct marketing to work with digital […]

Why your Video Marketing Campaign Needs More than One Video 17 May, 2013 By anish In today’s world, corporate video has evolved from a one-time, one-video market to numerous videos strategically released. Especially for big brands (though more and more for all companies), having only one video does not give you consumers enough information, and […]

The importance of Using Video Marketing for Your Business Thursday, 16 May 2013 Ivan Aliku Video marketing is becoming more and more popular amongst business owners and internet marketers who use this method of web promotion to drive traffic to their website or business. With lots of uploads, downloads and sharing activities going on daily, […]

How To Integrate Video Into A Robust Content Marketing Strategy By Neil Davidson, Published May 18, 2013 Video is powerful because it shows there are people behind your business, which is important for building a strong brand that people can relate to. But how can you integrate it into your content marketing strategy effectively? Know […]

10 Video Marketing Tips for Maximum Local SEO Impact Posted May 10th, 2013 by sophie kemp Video marketing is a hugely overlooked category of local search engine optimization for local businesses. Producing video content on a surface level seems like a daunting task for most small to medium sized businesses without an in-house video production […]

Here’s Why These 6 Videos Went Viral A vide By Seth Fiegerman May 15, 2013 A video is never guaranteed to go viral, but a few factors make it significantly more likely. In the first few months of 2013, viral videos covered all kinds of topics: a serious look at female self-esteem, a silly competition […]

3 essential elements of a viral video By PR Daily Staff | Posted: May 13, 2013 While there’s no guarantee your next video will go viral, you can increase your chances by making sure it has the right content, context and conversation. Gil Wolchok, executive vice president at Synaptic Digital, expanded on each of these […]

People Are People Are People: The Future Of Video by Adam Singolda, Friday, May 10, 2013 “I think I just passed by Sarah Jessica Parker, and btw I’m much taller than her,” I immediately texted my lady as I was walking into AOL’s annual Newfront presentation. The Newfront is a digital content event similar to […]

Best Video Marketing system May 9th, 2013 Itay Komorovski As we all know by now, Video marketing is the best way to convert traffic into leads & clients. You tube is the 2nd largest search engine with over 72 hours of videos being uploaded every minute…It have over 4 billion views every 24 hours… Promoting […]

Here’s Why You Should Never Set Out to Go Viral By Christine Erickson It starts with a small, unsuspecting subject. The perfect human reaction captured in a photo. Some dance move a bored teenager invented in his bedroom. A political figure casually texting while waiting for her flight. Cats — lots and lots of cats. […]

The beginner’s guide to video marketing by Michael Mogill, Young Entrepreneur Council May 8, 2013 | Video marketing: You’ve heard the experts talk about it, the gurus blog about it, and your business peers rave about it, but how do you get started? What is the first step to creating your own engaging video content, […]

All Video Is Not Created Equal As we have a very active video production business here at Boelter+Lincoln, I’ve been approached by several clients and potential clients with the request, “we need to get some videos produced, what will it cost for you to produce something for us?” Of course, there is no simple answer […]

A short guide to producing a video from start to end Brief The first stage is understanding the requirements and objectives for the video. Every company is different and every video is unique to the commissioning company. To get the best, it is vital to start by understanding the brief. At Shoot Cut Go we […]

18 Intriguing Stats: Why You Should Implement Video Marketing Posted by Carolyn Edgecomb on May 4, 2013 Are you considering implementing video into your marketing efforts? Each year, video is becoming increasingly more popular. Did you know that 72 hours of video are uploaded to YouTube every minute? Now that is a lot of video. […]

New data shows the dramatic rise in online video marketing 01/05/2013 By Daniel Hunter Embracing online video as part of a marketing strategy is the next big thing for brands who hold an online presence, according to industry experts. Companies are now rushing to become video-savvy and offer an online video strategy that will help […]

Taking The Difficulty Out Of Video Marketing May 3, 2013 Videos are excellent as marketing tool helping you boost your bottom line and reaching out to a large number of potential customers you are not reaching otherwise. Living in an age where people rely on the Internet heavily, newspapers and radio ads do not bring […]

Video content gaining more views and shares in Q1 2013 Published on May 3, 2013 by Brafton Editoria YouTube’s success as a media sharing site is evidenced by just a couple performance indicators. Every minute, users upload 72 hours of video content to the page, and 1 billion unique visitors head to the site every […]

Who’s Watching Online Video? May 2, 2013 by MarketingCharts staff Online video attracts a significant audience, with 1 in 5 or more American adults watching a TV show online (23%), user-generated content (UGC – 31%), or originally produced online video (OPOV – 19%) on at least a monthly basis, per results from an IAB study […]

So really, what makes a viral video viral? Part 1 Written by Rachel, May 03rd, 2013 Advertising in 2013 is certainly an interesting time. With online content and constant changes to the formats of social networks to allow for better advertising opportunities for business, we’re in an ever-evolving environment. However one thing that’s remained constant […]

Video Marketing web posts 6 Ways to Use Online Video for B2B Event Marketing [Case Study] http://www.magnetvideo.com/content/6+ways+to+use+online+video+for+b2b+event+marketing+%5Bcase+study%5D/417024 Best Practices for Including Video in Demand Generation Campaigns http://www.magnetvideo.com/content/best+practices+for+including+video+in+demand+generation+campaigns/227749 Corporate Video SEO Best Practices for YouTube http://www.magnetvideo.com/content/corporate+video+seo+best+practices+for+youtube/18971 B2B Video Marketing & Social Media http://www.magnetvideo.com/content/b2b+video+marketing+%26amp%3B+social+media/202089 Marketing Video Script Example http://www.magnetvideo.com/content/marketing+video+script+example/167823 B2B Video Landing Page Examples http://www.magnetvideo.com/content/b2b+video+landing+page+examples/153010 Content Marketing […]

Hotel Video Gallery, Best Hotel Videos Showcase Jan 23, 2013 Great to be sitting down with you Dimitri! Tell us about yourself, what your background in the hospitality business is, and where you are now professionally? DIMITRI SIONIS / HOTEL VIDEO GALLERY: Thanks for having me on your video marketing magazine. My background is from […]

3 Online Video Trends Tessa Wegert | April 25, 2013 Media professionals place an incredible amount of value on online video. Not only are more brands using it overall, but they’re using it in smarter, more strategic ways. While pre-roll and in-stream advertising continues to be popular among agency marketers (eMarketer has found that more […]

Online videos drive deeper engagement than text articles Consumers are more likely to share, comment and “like” an online video than a text article, with humour the number one reason they interact with video according to new research. These are the findings of a new study of UK internet users by Usurv which questioned 1,000 […]

Four Part Series on Video Optimization or VSEO POSTED April 25th, 2013 By Josepf Haslam Your video is not a Field of Dreams. If you simply build it no one will come. In this four part series on video optimization for search, we will help you learn important tips and tricks about Video Search Engine […]

YouTube & Video Marketing for Global Brands: Get With It Or You’re Done Posted by Libor Safar on Wed, Apr 24, 2013 YouTube is the third most popular site in the world, according to Internet metrics provider Alexa, with traffic topping more than 1 billion unique visitors monthly. While businesses were initially slow to join […]

Tips on Creating YouTube Videos for Video Marketing by heidithorne Posting content on YouTube can be a cost effective video marketing tool. And you don’t need a videographer or tons of equipment. In fact, you could create your first video for almost free! I didn’t know much about video before I started working with it […]

Stellar Hotel Experiences with Mobile & Video, Monscierge Apr 22, 2013 Welcome Marcus! Tell us about yourself, what your background in the business is, and where you are now professionally? MARCUS ROBINSON, CEO / MONSCIERGE: Thanks for having me on to be a part of this interview series; I’m certain your readers will find value […]

Five Ways That a Video Blog Can Work Wonders for Your Brand Ruth Barton 04.18.13 Many people have a negative attitude towards video blogging. They understand it as a person talking directly at a camera and explaining a strong opinion. Yes, that is video blogging—but not the only kind. Like a written blog, a video […]

The Ultimate Video Marketing Studio [how to] By Mitch Solway on February 14, 2013 It’s great to “talk the video marketing talk” but at the end of the day you’ve got to “walk the video marketing walk”. All of the video conversion strategies and tactics are useless if you’re not creating video. We need the […]

How to Increase Sales for a Product through Video Marketing By Zsolt Bicskey, Published April 11, 2013 It is little wonder that video marketing has become such a hot topic in digital marketing circles; in the past few years, more and more companies have seen that a solidly-conceived and well-executed video marketing campaign can result […]

An Incredible Look at Online Video Usage, and 6 Ways to Incorporate Video Into Your Marketing Strategy By Elie Ayrouth, Published April 10, 2013 With roughly 8.5 in every 10 online users accessible through online video marketing, there’s no shortage of marketers trying to edge their way into those statistics. DemandForce has pieced together a […]

What to Consider Before Making a Funny Marketing Video Posted April 11th, 2013 by Courtney Kettmann “Humor in advertising is like a gun in the hands of a child. You have to know how to use it. Otherwise, it can blow up on you.” (Miller, 1992) I’m willing to admit a weakness: I am usually […]

Online Video Marketing Strategies: Your Road MAP for Success Video has infiltrated every aspect of our lives – our homes through television and computers, our mobile phones, airplanes and airports, our cars, you can even view video while standing in line at the grocery store, or pumping gas at the gas station. It’s predicted by […]

How important online video is to the brand’s marketing. Topshop’s CMO Justin Cooke explains why his brand took advantage of the Harlem Shake meme and how important online video is to the brand’s marketing. Marketing Week (MW): What inspired the Harlem Shake video featuring models Jourdan Dunn, Cara Delevingne and Rosie Tapner? Justin Cooke (JC): […]

Soon, all online advertising will be video Cameron Yuill is the Founder and CEO of AdGent Digital. Video advertising will double approximately every two years until all online ads will be video ads. That’s right — all online ads will be video. I am calling this prediction “Cam’s Law” (after moi) with due respect and […]

Top 10 Ways to Measure the Success of Video Marketing Campaigns paul April 10th, 2013 Videos bring together sound, pictures and interesting story lines.And when the “social” aspect is added to these videos, what we get is a surefire way of delivering a targeted message to consumers instantly. But it is extremely difficult to measure […]

CHART OF THE DAY: Why People Watch Video On Their Smartphones Marcelo Ballvé | Apr. 9, 2013, This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here. Video consumption on mobile phones has grown faster than PC […]

Video Revived the Marketing Star From: Business 2 Community – Dave Klawinski | Sunday, 07 April 2013 American popular culture just wouldn’t be the same without some of the advertising campaigns of yesteryear. Harkening back to a simpler time the following five nostalgia-laden marketing campaigns should be familiar to everyone over the age of 35.A […]

How To Handle Marketing’s New Video Challenge From: MediaPost’s Online Video Insider – Neil Perry | Friday, 05 April 2013 It’s a dilemma. Marketers today are faced with a true challenge in dealing with the ever-increasing demand for video for social channels, while they are still being held to the highest levels of production standards […]

Tourism Videos for everyones’s style Vidéos touristiques, à chacun son style! 4 avril 2013 En matière de promotion touristique sur le web et les réseaux sociaux, la vidéo prend depuis quelques années une place grandissante et de nombreuses destinations investissent à juste titre dans ces contenus dont les touristonautes sont de plus en plus friands […]

Use Video Marketing for Sales and Return On Investment Boost Posted April 3, 2013 Let’s talk sales and how video marketing can work for your brand or organization. Why Video Marketing Works I consult with companies regarding their Marketing and Sales efforts on a weekly basis. During many of these conversations, I might refer to […]

Warning: Web Video Clips Are Not Created Equal Posted on March 15, 2013 by Alexis Groves Have you typed a search term in video sharing sites like YouTube and Metacafe and came up with a number of similarly-themed videos, but only liked a handful of them? This only proves that not all web video clips […]

12 Tips to Convince Anyone About Online Video Marketing Posted by David Murdico on April 3rd, 2013 If you’re having trouble convincing your marketing team, business partners, clients, boss or even yourself that online video marketing is not only worthwhile in the short run but also cost effective in the long, then read on. Video […]

Should Video Marketing Be Your Next Move? Yes! Video is one of the easiest pieces of content your business could create. Video marketing is entertaining, it’s visual, and it’s inherently viral in nature. This week, Sean and Jacey discuss how every SMB can benefit from this simple form of content marketing. Don’t stress over the […]

Using Video and Audio as a Content Strategy By Megan Totka, Published March 15, 2013 Business websites contain a plethora of content. Until fairly recently, the content that was posted on most websites consisted primarily of text and photos. While these types of sites can definitely be interesting, businesses are now focusing on using rich, […]

Where does creativity factor into B2B video marketing? Everywhere Sure, YouTube hit the 1-billion-monthly user mark this month, but how many of those consumers watched B2B video content? Brands investing in video marketing can’t capitalize on internet memes as often as B2C counterparts, but they also shouldn’t overlook video completely – they just need a […]

Video Snippets Continue to Dominate Google Universal Search Results Carla Marshall | 19 hours ago Google Universal (or Blended) Search pulls data together from different ‘vertical’ sources to display together on the same page. This means that the user is usually presented with a choice of web pages, maps, images, shopping results, videos, location based […]

Video Content Marketing: 4 Elements of An Effective Strategy From: Content Marketing – Rob Ciampa | Friday, 22 March 2013 Businesses are flocking to video content marketing as an efficient and wickedly effective content tactic. But the focus on making the video often overshadows the marketing of it. And winning followers on YouTube requires different […]

Is Your Video Marketing Strategy Smart or Stupid? Posted by David Murdico on March 27th, 2013 Your Brand, startup or organization is throwing video into the digital marketing mix like crazy, but are you putting enough smarts behind your video marketing strategy? Do you even have a strategy? Are you putting the same time and […]

Optimizing for Mobile is No Longer Optional! Designing for the Mobile Inbox There’s no doubt about it: we are living in a mobile world. Smartphone penetration in the US has reached 55%, and—perhaps more importantly—70% of consumers say they delete emails immediately if they don’t render well on their mobile device. In Designing for the […]

5 Benefits of Video Marketing Megan O’Neill on March 27, 2013 12:30 PM These days more and more brands are hopping on the video marketing bandwagon, and a new infographic from BuboBox reveals five reasons why these brands are doing the right thing. With video marketing, BuboBox purports, “people get more engaged, spend more time […]

9 Effective Video Marketing tools for Business February 26, 2012 by Video Marketing is an important business strategy. Here are 9 tools that can help you get engaging, interesting, informative and memorable video messages to virtually everyone. Goanimate Making videos for business training, education, and marketing has never been easier! Create professional quality videos for […]

Why Businesses Must Invest in Online Video Marketing By Robert Weiss March 25, 2013 Just like we take some of the today’s everyday technologies for granted — fax, text, email marketing, e-commerce, SaaS — business video marketing is on the same technology adoption cycle and will be a standard budget item in a few short […]

The effectiveness of video marketing Just how useful are videos in the grand scheme of things? Videos are pretty darn awesome when it comes to making things happen. Videos can be used to demonstrate something, communicate a message, share a sentiment, or to condense a concept that might otherwise be too much to handle into […]

What Convergence Means For Digital Video by Eric Korsh, Tuesday, March 26, 2013 Today, when we talk about television, we mean two things: first is the physical display in our living rooms (the “best screen available”), and second is the ecosystem that provides the content (studios, broadcast and cable networks), and distribution (multiple system operators […]

Video is a Critical Part of Marketing Transformation Brenna Fitzgerald on March 15, 2013 A few weeks ago, we shared the news that Brightcove would power the live stream for the first-ever Chief Digital Officer Summit in New York City. We are pleased to report that the Summit was a great success in its promotion […]