Posts Tagged ‘tools’

  • Do not Need to Go Viral to Make Video Marketing Work

    Why You Don’t Need to Go Viral to Make Video Marketing Work Thursday is guest post day here at Duct Tape Marketing and today’s guest is Amy Harrison – Enjoy! A viral video is the dream of many marketers and business owners. One smash hit can transform a business’s reach overnight. And it’s not just […]

  • Video Persuade 73% of People to Buy

    Video Helps Persuade 73% of People to Buy a Product or Service [Survey] Greg Jarboe, This morning, Animoto reported new survey results that show video has a positive impact on purchase decisions and drives brand engagement. The new Animoto Online and Mobile Video Study surveyed 1,000 U.S. consumers and revealed that nearly three-quarters (73 percent) […]

  • Online Product Videos Boost Purchase Likelihood

    Viewers Say Online Product Videos Boost Purchase Likelihood by MarketingCharts staff Online product and service videos positively affect brand image and drive purchase decisions, say respondents to a survey from Animoto. The survey was fielded among more than 1,000 US adults who had watched online video on their computers, tablets or mobile phones at least […]

  • Video For Marketers Branded Content

    Video Tips For Marketers’ Shift To Branded Content by Daisy Whitney, Thursday, Branded content has quickly become more vital to marketers, and now about 79% of them say they are shifting into this area. Many are staking their claim via video, says online video platform Ooyala in a new report. That shift is occurring because […]

  • Facebook New Video Ads

    Target With Facebook’s New Video Ads Not just a mass market blunt instrument By Garett Sloane Facebook’s video ads are on target, for some brands. The social network’s new autoplay video ads come with some key targeting capabilities, but they are still an exclusive purchase that won’t be accessible to all advertisers, sources said. Brands, […]

  • The Digital Elite Traveler

    The Digital Elite Traveler According to the Global/Harrison Group Portrait of Digital Travelers, newly-released by MMGY, the use of both smartphones and tablets has increased so rapidly since 2011 that it has spawned a new class of travelers – the “Digital Elite.” These individuals own and use at least a smartphone and tablet to plan […]

  • Video hotel reviews

    Will video hotel reviews ever take off? 15 Jul 2013 TripAdvisor still dominates the review world, but there might be room for competition with video reviews. By Samantha Worgull Editorial Assistant Some say a picture is worth a thousand words. What about a video? While TripAdvisor still dominates the review world, some startups are […]