Posts Tagged ‘Puerto’

  • Online Video Sharing Are Marketing Gold

    Online Video Sharing Platforms Are Marketing Gold by Gabriel Shaoolian, July 31 2013 Let’s face it—the rapid growth of video sharing has made nearly everyone scramble for a foothold in this latest wave of social media technology. No sooner did Vine grow to near uncontrollable popularity than Facebook announced that they’d be unveiling their clone […]

  • Facebook To Launch Video Ads

    Facebook’s Reach Rivals TV, Social Net To Launch Video Ads by Mark Walsh, July 31 2013 Video ads are coming to Facebook, in case you hadn’t heard. The social network plans to ask up to $2.5 million a spot for a daylong run of TV-style ads that play automatically in users’ news feeds, per a […]

  • Video Is So Important To the Future of Marketing

    Why Video Is So Important To the Future of Marketing Jason Thibeault, Sr. – Guest Expert July 28 2013 The following article is from Jason Thibeault, Sr. of Limelight, a platform that manages all aspects of video publishing. They are one of our sponsors at this week’s Reel Summit taking place July 25-26 in San […]

  • Video ideas for your Website or YouTube Channel

    Need some Video ideas for your Website or YouTube Channel? Welcome to Resources This is where you will find details and links to information to help you understand the impact and value of Video and Audio to your organisation. We believe that understanding how others are using video and audio is often the best way […]

  • Video Marketing For Small Business

    Video Marketing For Small Business | Small Business Video Marketing Shared by PromovisionPV.com More on PuertoVallarta Video Marketing http://www.promovisionpv.com/WP/category/video-marketing/ 1,000+ photos, entertainment, tours, 200+ videos Our Twitter page YouTube Promovision Channel

  • Return on Invesment from Online Video

    Measuring ROI from Online Video July 30, 2013 – 0 Comments Many companies are investing a lot of their marketing spend into online video. In fact, eMarketer reports online video ad spending will reach $4.14 billion by the end of 2013, an increase of 41.4% from 2012′s numbers; it’s expected to grow to an astounding […]

  • Improve Viewability

    5 Ways To Improve Viewability by Sheila Buckley, July 30 2013 There has been a call for more creativity in the industry as of late and brands are doing their best to figure out how to crack the creativity code. But underneath the creativity crisis lies an even more urgent problem that needs to be […]

  • Video Marketing Appealing to the Senses, Appealing to the Masses

    Video Marketing: Appealing to the Senses. Appealing to the Masses. by Kristin A. Pelletier There is a lot of buzz in marketing circles about creating brands that appeal to all five senses. “Brands have to be powered up to deliver a full sensory and emotional experience. It is not enough to present a product or […]

  • Improving Video Marketing

    5 Tips for Improving Video Marketing By admin Jun 27, 2013 Jeremy Vest As the Internet changes the way prospects access products and services, businesses must focus on new marketing strategies to get on their target audience’s radar. One way is through online video, which reaches 85.4% of the U.S. Internet audience, according to ComScore. […]

  • All About Creating Good Content

    Going Viral? It’s All About Creating Good Content by Chris Young, Wednesday, July 24, 2013 “We want to go viral!” We’ve all heard that cry, In the age of YouTube and social media, it’s arguably the number-one thing that marketers concern themselves with when creating video content for mass consumption. When I think of brands […]

  • Digital Ad Spending in Mexico Soars

    Digital Ad Spending in Mexico Soars amid Slower TV Growth Digital ad spending to register double-digit annual growth rates through 2017 Online ad revenues growth in Mexico continued to gain speed for a third consecutive year, according to a June 2013 Interactive Advertising Bureau México (IAB México) and PricewaterhouseCoopers (PwC) report. After dropping from an […]

  • Make Video Work for My Marketing Program

    How Do I Make Video Work for My Marketing Program? By Matt Pierce, Published July 22, 2013 In a business context, video is becoming one of the most effective ways for companies to engage, inspire, educate and connect more effectively with customers. However, few companies leverage the power of video to its full extent, and […]

  • YouTube Is THE Channel And Content Creator

    To An Entire Generation, YouTube Is THE Channel And Content Creator by Ashkan Karbasfrooshan, Monday, July 22, 2013 Of late, we’ve heard a very vocal minority complain about YouTube’s value proposition to content creators. We’re now in the third wave of video-content producers. The first ones like Pop.com or Pseudo were too early (no one […]

  • Video marketing more important

    Video marketing more important as consumers cancel cable Published on July 18, 2013 by Brafton Editorial Consumers’ love for internet-enabled devices has turned the marketing and advertising world on its head. Television spots, once coveted for their massive reach, are proving to be less effective compared to video marketing content shared over the ‘net. Brands […]

  • Video Marketing: Know The Audience

    The Golden Rule in Video Marketing: Know Thy Audience Keith Koons – Guest Expert July 2 2013 In many ways, most of us would strangely qualify as video marketing experts; simply because companies spend billions of dollars per year trying to determine what types of advertising entices us. Believe it or not, analysts examine almost […]

  • Reasons Why Video is the Fastest Growing Online Ad Format

    7 Reasons Why Video is Now the Fastest Growing Online Ad Format By John Follis July 16, 2013 If you Google the phrase “fastest growing online ad format” you’ll see there’s not much debate about the answer. It’s video. As an online ad format, video is now more popular than search, more popular than email […]

  • Essential Video Marketing Tips

    Three Essential (but simple) Video Marketing Tips Posted on July 11th, 2013 by Travis Ready for an obvious statement? You should be using video marketing as promotion technique. Yup…you knew that. OK, ready for another one? Using video marketing will help you to grow yоur business and your reach. Alright…I’m done. I just don’t know […]

  • Make Your Content Go Viral

    How to Make Your Content Go Viral By Jonah Berger July 12 2013 If you asked Google a few years ago, “What makes things go viral?” you would get a simple answer: It’s luck. No one can predict what will go viral. You might as well buy a lottery ticket. And that’s a great theory […]

  • Better Video to Market your Products or Services

    How to Make a Better Video to Market your Products or Services Learn key steps to become an efficient video producer that is in tune with their audience… Ok, so you have this awesome idea. The next big thing, and you’re excited to launch your idea into the world and hopefully start making tons of […]

  • Video Adds Value to Ecommerce Marketing

    Video Adds Value to Ecommerce Marketing Jul 01, 2013 12:48 PM By Dr. Melody King I talk a lot about the value of video on ecommerce websites and in social networking. But there’s so much more you can do with video to increase its potential ROI. Video is a highly valuable marketing tool – it […]

  • 20 ideas for your next corporate video

    20 ideas for your next corporate video Let’s face it: Most corporate videos are boring. But yours doesn’t have to be. Pull some fresh inspiration from this list. Your employees will thank you. By David Spark | Posted: July 9, 2013 The words “corporate video” rarely spur excitement. When you ask someone to watch your […]

  • Unlocked by Watching Web Video

    Publishers Try a Different Kind of Pay Wall, Unlocked by Watching Web Video Genesis Media Aims To Complement Traditional Walls By: Michael Sebastian Published: July 11, 2013 Publishers including Maxim, Radar Online, Guitar World and USA Today Sports Media are experimenting with a pay wall that instead of charging readers requires them to watch an […]

  • Logical Argument For Video Content

    Spock vs. Spock: A Logical Argument For Video Content By Lisa Arthur, Published June 27, 2013 Have you seen what’s been dubbed “the greatest car commercial ever?” If you haven’t, don’t bother looking for it on TV. It’s online . . . and it’s racking up millions of viewers. Audi’s latest spot pits the “Old […]

  • Reasons you need to be using video

    Why Video Marketing? – 5 Reasons you need to be using video Shared by PromovisionPV.com More on Puerto Vallarta & Riviera Nayarit Video Marketing http://www.promovisionpv.com/WP/category/video-marketing/ 1,000+ photos, entertainment, tours, 200+ videos Our Twitter page

  • YouTube Video Marketing that Net Results

    5 YouTube Video Marketing Tactics that Net Results Posted on June 18, 2013 by Earl Wood Over the years, YouTube has evolved from an entertainment portal to a key marketing tool for companies both large and small. With over 1 billion visitors every month, YouTube is a web juggernaut that’s become increasingly social in recent […]

  • Video: Critical Component of an Integrated Marketing Strategy

    Video: Critical Component of an Integrated Marketing Strategy Posted by Shelly Kramer on June 24, 2013 Bottom Line: Video Works, Video Sells At 75K+ views since Audrey first uploaded that video two years ago, I’m thinking that there were other consumers like me, compelled by Audrey’s review to buy Conair’s Spin Air Brush. Never mind […]

  • Improve Your Video Content

    Four Tips to Improve Your Video Content by Rocky Walls June 20, 2013 All right, marketing pros, time to listen up. Although online video might not be the easiest marketing technique to take on, more businesses are carving out time and resources to ensure it’s on their list. According to a recent survey (registration required), […]

  • Online Video to Improve Marketing

    Using Online Video to Improve Marketing 21/06/2013 By Paul McGarrity, Director of Octave Online Communications Up until a few years ago online video was a simple matter of recording a posting a clip of your Chief Executive or latest ad campaign on your website. Fast forward to 2013 and the types and uses of online […]

  • Importance of Video Marketing

    The Importance of Video Marketing [Infographic] By Teddy Lyngaas, Published June 21, 2013 MDG Advertising just released a fantastic new infographic with a data from multiple sources. The numbers that immediately caught my eye are: 100% of Adage’s top 100 leading National Advertisers run campaigns on YouTube The top 500 brand channels on YouTube average […]

  • Real-Time Video: Five Things Brands Should Do

    How To Create Real-Time Video: Five Things Brands Should Do by Eric Korsh, Wednesday, June 19, 2013 Recently, our industry acknowledged the value of content marketing, and how social channels facilitate discovery of that content, whether paid or earned. We understand the near-equal footing that digital video has alongside offline video, due to the increase […]

  • Profit by Video Marketing

    Profit by Video Marketing After a recent return on investment audit I established that we increased a client’s new business opportunities almost 3 and a half times their current income! Let’s start from the beginning, though… What I should probably explain, before jumping to hard facts and figures is that firstly my client had to […]

  • Videos Shared More Than 500,000 Times Every 24 Hours

    Branded Videos Shared More Than 500,000 Times Every 24 Hours Greg Jarboe | June 12, 2013 Recent research from the Unruly Social Video Lab has found there is a huge appetite for branded videos on the web. Unruly currently tracks 506,976 “shares” of online video ads every 24 hours. Yesterday morning, Unruly opened its doors […]

  • Videos Generate 8 Million Views

    Hanes’ ‘Destruction’ Videos Generate 8 Million Views Brand lead talks about underwear maker’s digital push, including 2.7 million Facebook fans By Christopher Heine June 13, 2013 Hanes chief branding officer Sidney Falken has been with the Winston-Salem, N.C.-based firm for 23 years, originally starting out as an assistant marketing manager for its boys underwear division […]

  • Kick Start Your Business Video Production

    47 Ideas to Kick Start Your Business Video Production Use these interesting, engaging ideas to improve your online video marketing strategies Video Production: The Future of Marketing Video is one of the most effective ways to engage your clients and prospects online. Creating videos for marketing and customer service helps you to: Embrace the visual-emphasis […]

  • You Should Be Focusing On Visual Content

    Why You Should Be Focusing On Visual Content Marketing By Boney Pandya June 10, 2013 It’s time to reevaluate your content marketing game-plan. If you’re still pumping out articles and blog posts that consist of no more than a catchy title, some bulleted lists and a few bold headlines, you’re going to need to step […]

  • Marketing Your Company With Video

    Marketing Your Company With Video: Brand Films Posted: June 10th, 2013 The name of the game has always been about two things, finding new customers and making them loyal to your brand. Finding new customers is largely a function of advertising while making them loyal to your brand is mostly a function of marketing. Let’s […]

  • Stats Behind the Power of Video Marketing

    Top 10 Stats Behind the Power of Video Marketing Marketing & Advertising You don’t need me tell you how much marketing has changed and how fast things are going. Although you might want to know where it’s all heading. When it comes to getting the edge on online marketing, video is where it’s at! And […]

  • Ways video helps with PR

    3 ways video helps with PR By Scott Signore | Posted: June 5, 2013 The statistics are clear: People are hungry for online video. Overall, research estimates that video views among Internet users grew by 23 percent over the past year. If you think that number is going to recede any time soon, you’re probably […]

  • Online Video Trumps TV In Engagement

    Online Video Trumps TV In Engagement, Ad Shifts by Wayne Friedman, Some worldwide traditional TV ad spending — as well as display advertising — is shifting into new online media video campaigns. According to a survey, 73% of respondents said online video spend had increased over the last 12 months — TV and display were […]

  • Mobile Video Changing Marketing

    Is Mobile Video Changing Marketing? Why We Should All Embrace the Shift by 36creative June 6th, 2013 Video has become an increasingly important aspect of modern marketing. The rise of mobile technology means that a good mobile video strategy is something of a necessity for any marketer wishing to stay ahead of the curve. The […]

  • Shorter Videos Drive Growth in Viewing

    Shorter Videos Drive Growth in Viewing — Will Ads Follow? by Daisy Whitney, Wednesday, June 5, 2013 TV shows and long-form content have drawn the bulk of attention and much of the ad dollars in digital video, but a shift may be underway toward short-form videos. Consider these findings from the most recent FreeWheel report […]

  • the Rise in Online Video for Brand Storytelling

    What the Rise in Online Video Means for Brand Storytelling May. 31, 2013 When your audience can see themselves in your story, the need to persuade disappears. Michael Margolis, CEO, Get Storied Binge viewing, time shifting, live streaming, DVR, the Hopper, tablets, Hulu, Netflix, iTunes, YouTube, smartphones…all these technologies and media-consumption habits are the proverbial […]

  • Video and Viral for Your Online Business

    Freeze Frame: Going Video and Viral for Your Online Business By Alexander Vesia, Published June 2, 2013 Information in Real Time With the abundance of visual media today, it may seem trite for any online business pro to make a video. Kids can do it with their smartphones and video media is so prevalent everywhere—from […]

  • Videos Make Sales & Create Results

    Why Videos Make Sales & Create Results May 27, 2013 We’re back with Wayne Ford ‘Sociable Video Training‘ Video Coach! Working as an Los Angeles video producer and director by day he has worked hard to take everything he’s learnt over the past near-decade and bundle it all into a incredible learn how to make […]

  • Use Video as a Marketing Tool

    Why Use Video as a Marketing Tool? May 27, 2011 It trumps written advertisements. It destroys direct mail. Video has been called the ‘Ultimate Marketing Tool’ by some experts. And should we wonder why? In its infant days in the Edison labs, video dazzled and mystified the age of the horse and buggy. In our […]

  • Bolster Your Online Video Strategy

    3 Ways to Bolster Your Online Video Strategy May 29, 2013 By Jeff Hunt There’s no doubt that video is a powerful way to showcase products on an e-commerce site. A well-thought-out and orchestrated video strategy can improve search engine optimization and boost conversion rates by providing site visitors with new ways to engage and […]

  • Strategy for Online Video

    Have A Strategy for Online Video: Video Marketing Tips Sanket Patel – Guest Expert It is quite easy to go through the resources available online on how to create a perfect video for driving links back to your website. It will just take half a day to know the various technical aspects of video creation […]

  • Reasons to add video to your marketing strategy

    Top reasons to add video to your marketing strategy Posted on May 29, 2013 by James Murphy You’ve probably already noticed how video is taking over the internet. With YouTube ranking as the second largest search engine, it’s crucial to make sure your brand has a presence on the site. Not to mention how prominently […]

  • Video gives you twenty seconds to capture the viewer

    Online video gives you twenty seconds to capture the viewer Owen Burns 27th May 2013 ONLINE video has seen a huge spike in popularity that will only increase. With the barriers to creating high-quality content continually breaking down, the next five years will see an influx of companies taking advantage of consumers’ love for online […]

  • Tops for mobile video discovery

    Social recommendations tops for mobile video discovery American mobile video watchers are almost twice as likely to watch videos shared by friends as they are via web search, according to a survey conducted by Harris Interactive on behalf of web TV content sharing site Telly. The study – conducted online in April among over 2,000 […]

  • Video Drives Up Sales

    Video Drives Up To 35% Sales Bump For CPG Brands by Daisy Whitney, Thursday, May 23, 2013 The age-old question about advertising is which half is working, but the more important one may be “Did this media buy drive sales?” Because the bottom line of any marketing effort is whether it resulted in an improvement […]

  • Video in Content Marketing for Business

    Video in Content Marketing: How to Make a Business Video Video is a great asset to any content marketing strategy. It allows you to engage your customers, provide infomation about your company or brand and position your employees as leaders in the industry. There are many myths video is difficult and expensive to produce. But […]

  • YouTube Marketing Guide

    The 2013 YouTube Marketing Guide How does a company that sells blenders attract over 220 million views on YouTube? How does Zappos drive over 250,000 visits a year to its website from YouTube? With over 72 hours of footage being uploaded to YouTube every minute, how do you successfully market your business on the world’s […]

  • Social Media

    Social Media Don’t Sell. Get Over It! 19 May 2013 by Frederic Gonzalo During Social Media Marketing World event in San Diego last month, Chris Brogan gave a provocative session, aptly called: You Aren’t Going to Like This: Social Media Isn’t the Answer! It echoed what I strongly believe and what I tend to recommend […]

  • Engagement Strong For Made-for-Web Video Content

    Ad Engagement Relatively Strong For Made-for-Web Video Content May 20, 2013 by MarketingCharts staff Made-for-web content performs just as well as repurposed TV content when it comes to ad engagement, according to research from Tremor Video. The study, named “Upfront, NewFront, Nupfront,” compared ad metrics for 5 publishers that repurpose TV content on the web […]

  • Affiliate Video Marketing

    What Is Affiliate Video Marketing By Ben Bernstein, Published May 16, 2013 As a business owner your responsibilities and tasks can be overwhelming at times. Because of these many responsibilities, you may find yourself pressed for time when it comes to marketing your products and services. This is where affiliate video marketing can be of […]

  • Beginner Guide to Video Marketing

    A 5-Step Beginner’s Guide to Video Marketing Posted on May 7, 2013 by Michael Mogill Video marketing: You’ve heard the experts talk about it, the gurus blog about it, and your business peers rave about it, but how do you get started? What is the first step to creating your own engaging video content, and […]

  • Basics of Video Storytelling

    The Basics of Video Storytelling Posted May 16, 2013 Posted by: Neil Davidson For some time, marketers have been moving away from the traditional selling tactics of TV commercials. It is no longer enough to tell audiences that your product is great and that they should buy it. One of the buzzwords that characterises the […]

  • Video Increases Traffic and Click Conversion

    Reasons Why Video SEO Increases Traffic and Click Conversion By Abhinav Jain On May 10, 2013 • Video is acknowledged to be one of the most popular content online. Millions of people from all over the world have had significant experience and enjoyment in watching videos. In fact, Americans have so far engaged themselves in […]

  • Video Marketing Transform Your Sales

    Could Video Marketing Transform Your Sales? By Gabrielle Karol Published May 06, 2013 FOXBusiness Video marketing can take up a lot of time and resources – but it could pay off in the end. Find out how one company’s viral videos led to thousands of sales. Plus, take a look at four companies that may […]

  • Every Business Website Needs Video Immediately

    The Truth: Why Every Business Website Needs Video Immediately by Derek Halpern As the internet shifted from text to video, I cringed. I prefer to read. But here’s the deal: Nothing builds rapport, gets traffic, and makes sales like a good video. I’ll explain. No matter how hard you try, some people will never feel […]

  • Ways To Use Video Marketing

    Creative Ways To Use Video Marketing Written by Kari Ausloos on 09 May 2013. Are you looking for a creative way to showcase your business or website? Why not embrace video marketing? Creating videos is a highly successful marketing strategy. However, it is one that requires a bit of thought and effort. But there is […]

  • Execute Your Video Content Strategy

    Execute Your Video Content Strategy in 8 Steps By Mark Walker published May 9, 2013 n my previous post, “Using Video Content to Drive Brand Awareness, Leads, and Sales,” I took you through the first four steps of the definitive B2B video marketing strategy. In this second post, we focus on executing your video content […]

  • Twitter Vines Get Shared More Than Online Video

    Twitter Vines Get Shared 4x More Than Online Video Researcher says nascent tool packs branding punch By Christopher Heine Marketers love them some Twitter Vines—and for good reason, it turns out. Unruly Media’s research reveals that branded Vines (see Doritos example below) are shared four times as often as branded Internet videos. What’s more, Unruly […]

  • Better Video Marketing

    5 Tips for Better Video Marketing by Jeremy Vest May 07, 2013 As the Internet changes the way prospects access products and services, businesses must focus on new marketing strategies to get on the radar of their target audience. According to ComScore, the online video reaches 85.4% of the U.S. Internet audience. If your business […]

  • Video as a Marketing Strategy

    How to Use Video as a Marketing Strategy Savvy business leaders look at a spectrum of options to make their services and/or products known to others and increase business. Video is an excellent way to reach prospective clients, inform them about the products you offer, and persuade them to buy. There are several reasons why […]

  • YouTube’s video content library spans millenniums

    YouTube’s video content library spans millenniums Published on May 7, 2013 by Brafton Editorial When you take a step back, the internet is a pretty ridiculous place. All the content circulating through the interwebs can make America seem pretty small. As if that existential thought wasn’t enough, YouTube’s Vice President, Global Head of Content Partnerships […]

  • Video Marketing

    Video Marketing Posted by admin on May 8th, 2013 This short article may serve as a video marketing general data guide and it refers to starting your home business from the computer, not starting a home based business that offers computers or computer services. If you are thinking about running your own home-based business or […]

  • Shut Up And Let Video Do The Talking

    When To Shut Up And Let Video Do The Talking Posted by Guest on May 6, 2013 What do a goldsmith, a luxury cabin and an INC 500 company have in common? I’ll answer that after a few words (to set the stage). We are at war. I recently read a slide deck that revealed […]

  • Tips to Optimize Your Video Marketing Efforts

    5 Tips to Optimize Your Video Marketing Efforts May 1, 2013 By Michael Litt Let’s face it, video has taken the online world by storm over the last few years and we’re really only just beginning to learn how to best harness its power. Furthermore, the technology, data and tools being made available to retailers […]

  • Clever Ways Your Business Can Use Video to Drive Traffic

    5 Clever Ways Your Business Can Use Video to Drive Traffic Posted May 3, 2013 Posted by: Steve Young Tired of hearing about how video increases conversions? Yeah me too. And I live and breathe online video. However, you’re a savvy marketer. You read the Social Media Today and probably other popular marketing blogs, so […]

  • The role of video in digital marketing

    The role of video in digital marketing By Jason Cozens | May 2, 2013 If a picture says a thousand words, then a 30 sec video can say 100,000′s of words; that’s why TV and video are viewed by ten times more people than those who read magazines or newspapers. With YouTube now watched by […]

  • Power Of Online Video Marketing

    Tap Into The Power Of Online Video Marketing By John Convery Video has become an increasingly powerful part of overall marketing strategies and is a key part of any marketing playbook. Tactically, online video is an important part of marketing planning and budgets and is directly responsible for success in driving brand awareness and sales. […]

  • Retail Business through Video

    Show Off Your Retail Business through Video By: Marketing 30 Apr Creating a video for your business may seem like a tough task, but it doesn’t have to be! Video is a great way to promote your business in a way that words and pictures cannot. Pictures can only do so much, but video can […]

  • Engaging Today Video Audiences

    The Key to Engaging Today’s Video Audiences: Respect Their Time Effective Ads Will Give Consumers What They Want, When They Want It, and No More By: J.P. Colaco Published: April 28, 2013 Twenty-five years ago, George Stalk of the Boston Consulting Group introduced the concept of “time-based competition,” calling attention to the success of companies […]

  • Secrets To Effective Video Marketing

    Secrets To Effective Video Marketing Revealed Video marketing is a highly effective tool that all smart business owners are utilizing to dramatically increase sales and boost profits. In fact, it’s actually easier to rank videos on search engines than it is to rank your website. But, in order for video marketing to work it must […]

  • Twitter and Facebook Are to Challenge YouTube

    Twitter and Facebook Are Poised to Challenge YouTube The growing video ad pie By Tim Peterson U.S. advertisers will spend $4.14 billion on digital video this year, according to eMarketer estimates. Yet while Twitter and Facebook are among the most popular ways to find and watch videos, they’ll only see a tiny sliver of those […]

  • Great Video Yes But Key Words Critical Too

    Great Video Yes, But Key Words Critical Too! April 29, 2013 At tvkevin productions we put as much effort into what we say as we do what we shoot. We have to because the great story of your business can’t be searched online by someone just trying to guess what words describe your video. That’s […]

  • Digital Video Advertisers Up Budgets

    Digital Video Advertisers Up Budgets, Shift Spend From Display and TV by Vahe Habeshian | April 25, 2013 As online video becomes a part of the marketing plans of a growing cross-section of advertisers, 72% of video buyers’ budgets increased in the past year, according to the 1Q13 analysis of the State of the Video […]

  • Social video: let your brand do the talking

    The seven steps of social video: let your brand do the talking by Spiro Pissas ON 26 April 2013 As a zeitgeist of the millennial’s demographic landscape, social networks are virtual IV tubes of information, channeling data and content to a ready and waiting audience via digital and mobile platforms galore. The lines between television […]

  • Consumers more likely to share and comment on video content than text

    Consumers more likely to share and comment on video content than text 26 April 2013 – posted by Ishbel Macleod Consumers are more likely to share, ‘like’ or comment on an online video than a text article, with humour being the number one reason. A survey by Usurv of 1,000 UK adults found that 56 […]

  • Video Content to Drive Awareness, Leads and Sales

    How to Use Video Content to Drive Awareness, Leads, and Sales: A Guide By Mark Walker published April 26, 2013 Throughout 2012, video marketing for B2B businesses undoubtedly showed an upward trend in both effectiveness and popularity, and most industry observers expect this to continue into 2013 and beyond. Here are a few relevant findings […]

  • Types of content people love to share

    17 types of content people love to share From videos to SlideShare presentations to quotes, consider adding these content types to your editorial or social media calendar. By Jeff Bullas | Posted: April 24, 2013 In building my blog over the last four years I have discovered some insights and important principles about creating content […]

  • Strategies for Promoting Your Online Video

    Five Strategies for Promoting Your Online Video Filed under: Biz Voice by Bizvoice Productions The Internet is a giant place, and depending on what you want to use it for, it can seem confusing or downright overwhelming. If you’ve just made a business video, there are a whole lot of ways to go about promoting […]

  • Video, Journalists & PR Keys to Local Small Business Marketing

    Video, Journalists & PR: 3 Keys to Local Small Business Marketing Liana “Li” Evans, April 24, 2013 Competing with the big names, giant retailers, and pop up chains can be a tall measure for any small- to medium-sized business (SMB), especially when resources, namely time and money, are at the heart of it. At Pubcon, […]

  • Your Business Tried Video Marketing?

    Has Your Business Tried Video Marketing? By YOU’RE THE BOSS EDITORS April 10, 2013 We’ve just published a Conversation with Michael Dubin, a founder of Dollar Shave Club, the razor-blade business that got its start with a promotional video that went viral in March 2012. It featured Mr. Dubin walking briskly through a warehouse as […]

  • Sales Video Techniques To Crush Your Quota

    5 Sales Video Techniques To Crush Your Quota 4/22/2013 Recently I was introduced to an impressive software application that can drastically improve the sales experience, called ProposalApp. It lets users create customized microsites with the user’s proposal, links and sales videos – all built right into the page. Pretty neat. But it also highlights a […]

  • Video is a Powerful Social Media Marketing Tool

    Why Video is a Powerful Social Media Marketing Tool In a recent post about the updates to Facebook, we talked about how images tend to engage consumers more than text. A social media marketing tool that is even more effective at capturing the attention of your target audience is video. Did you know that approximately […]

  • Start a Video Blog for Your Small Business

    How to Start a Video Blog for Your Small Business Chad Hill | April 23, 2013 Making the switch to inbound marketing requires writing great content. Writing great content requires time. The problem is that most small businesses don’t have the time and therefore have been slow to adopt content marketing. Some agencies have tried […]

  • Tips for Using Video Marketing

    Tips for Using Video Marketing Published on April 22, 2013 by Pavel Ushakov in Marketing category. If you want to remain competitive in the online marketplace, a static website with text-only content is no longer enough to attract the attention of people in your target audience. Video marketing is one of the hottest trends of […]

  • Scriptwriting Ideas for Online Video Marketing

    Tips for Scripts: 4 Scriptwriting Ideas for Online Video Marketing By Brendan Cournoyer, Published April 22, 2013 During our ongoing Video Marketing University webinar series, one of the themes we’ve emphasized over and over again is the importance of planning and preparation. And when it comes to video marketing content, one of the most basic […]

  • Irresistible Viral Marketing Videos

    9 Irresistible Viral Marketing Videos There are lots of ways to go about putting together a clever YouTube ad. Watch these examples for a little inspiration. An average of 75 million people in the U.S. watch online video every day, streaming almost 40 billion videos every month. YouTube accounts for the lion’s share of this […]

  • Viral Video Tips How to Make a Viral Video

    5 Viral Video Tips: How to Make a Viral Video [PRESENTATION] By Daniel Zeevi | Apr 07, 2013 | Everyone loves a good video. Video just flat out works! But the tape has already started to roll on that one, with 87% of online marketers already using video content (Outbrain 2012) and 72 hours of […]

  • Video Production: Don’t Fear It

    Video Production: Don’t Fear It Posted April 19, 2013 If you think your business could benefit from a video marketing campaign, but aren’t sure where to start, you’re not alone. Many businesses delay incorporating video into their marketing strategy, because they don’t know what they should do first or how to go about it. Put […]

  • Video viewers sharing through social channels

    Video viewers sharing through social channels Instead of rewinding DVRs or texting friends about the latest hot commercial, video viewers are now sharing their favorite ads through social channels. That according to new data out from Unruly which shows that video ad ‘shares’ for CPG brands increased by more than 50% for Q1 2013. by […]

  • Video Marketing the wave of the future

    Video Marketing – is it the wave of the future Video is everywhere and most people have seen have seen a video online if they have searched for information online about virtually any topic. Video is an important part of online content and many websites are using it on a regular basis to present ideas […]

  • Americans say video content inspires them to convert

    Study: 44 percent of Americans say video content inspires them to convert Published on April 10, 2013 by Brafton Editorial In content marketing, brands constantly look for new angles or avenues to amplify their core messages and outperform the competition. Video content, for example, was born from the idea that today’s consumers prefer to engage […]

  • Getting value from your videos

    Getting value from your videos April 9th, 2013 Bouchemedia We’re increasingly asked by clients about how to get the maximum value from their videos so we’ve put together our top five of tips for video strategy.. 1. Embrace social media Social media is the most efficient and effective way to publicise your content. Host your […]

  • Online Video Has a Completion Rate of Almost 50%

    Online Video Has a Completion Rate of Almost 50% James Dohnert | April 9, 2013 Online video offers an over 47 percent completion rate, according to a recent study by Celtra. The study found that 80 percent of online video is less than one minute long. Celtra says that video is being used increasingly by […]

  • Video marketing helps customers choose and convert

    How Video marketing helps customers choose and convert Susanne Colwyn April 9, 2013 Mystery shopping survey on consumer sentiment towards videos In our new guide to video marketing we show how video marketing can help support marketing goals using examples from across B2B and B2C sectors. In consumer retail it’s recognised that videos can have […]