Posts Tagged ‘production’

  • YouTube Just Got Better for Marketing

    YouTube Just Got Better for Marketing, Here’s How Top Brands Use It By Jennifer Beese As technology continues to evolve, the way people watch and interact with video content on YouTube does too. From cross-promotion features to offline viewing support, the platform has made several changes in order to adapt. Last month, YouTube rolled out […]

  • Best Explainer Videos & How to Make Your Own

    Explainer Videos, the Guide: 5 Best Explainer Videos & How to Make Your Own By Megan Marrs Today we’ll be covering everything there is to know about explainer videos. They’re fun to make, will jumpstart conversion rates, and are overall great to have for any startup business. Let’s get started! What is an Explainer Video? […]

  • Do not Need to Go Viral to Make Video Marketing Work

    Why You Don’t Need to Go Viral to Make Video Marketing Work Thursday is guest post day here at Duct Tape Marketing and today’s guest is Amy Harrison – Enjoy! A viral video is the dream of many marketers and business owners. One smash hit can transform a business’s reach overnight. And it’s not just […]

  • Video Persuade 73% of People to Buy

    Video Helps Persuade 73% of People to Buy a Product or Service [Survey] Greg Jarboe, This morning, Animoto reported new survey results that show video has a positive impact on purchase decisions and drives brand engagement. The new Animoto Online and Mobile Video Study surveyed 1,000 U.S. consumers and revealed that nearly three-quarters (73 percent) […]

  • Online Product Videos Boost Purchase Likelihood

    Viewers Say Online Product Videos Boost Purchase Likelihood by MarketingCharts staff Online product and service videos positively affect brand image and drive purchase decisions, say respondents to a survey from Animoto. The survey was fielded among more than 1,000 US adults who had watched online video on their computers, tablets or mobile phones at least […]

  • Video Marketing Make The Most of Your Campaign

    A Crash Course in Video Marketing: Make The Most of Your Campaign Anish Patel – In just about every marketing blog, we are told that we must incorporate short promotional videos within our marketing strategies. While we understand that video offers numerous benefits such as longer engagement times on our websites, not all of us […]

  • Video For Marketers Branded Content

    Video Tips For Marketers’ Shift To Branded Content by Daisy Whitney, Thursday, Branded content has quickly become more vital to marketers, and now about 79% of them say they are shifting into this area. Many are staking their claim via video, says online video platform Ooyala in a new report. That shift is occurring because […]

  • How Much Should Your Hotel Marketing Budget Be

    How Much Should Your Hotel Marketing Budget Be? By Dave Spector Monday, Jan. 27, 2014 One of the most vexing questions posed to marketing managers in any industry is: “How much should our budget be? Whether you are being asked to submit next year’s budget or a funding request for your next campaign, knowing how […]

  • Facebook New Video Ads

    Target With Facebook’s New Video Ads Not just a mass market blunt instrument By Garett Sloane Facebook’s video ads are on target, for some brands. The social network’s new autoplay video ads come with some key targeting capabilities, but they are still an exclusive purchase that won’t be accessible to all advertisers, sources said. Brands, […]

  • WestJet’s Viral Christmas Video

    3 Lessons for Marketers from WestJet’s Viral Christmas Video [VIDEO] Posted December 12, 2013 If you’ve been anywhere on the internet in the past three days, you’ve more than likely run into the joy and generosity of WestJet’s Christmas Miracle video. To say it was a success may be a bit of an understatement. In […]

  • Today is the Golden Age of Video

    Marketing Agency Puerto Vallarta Video Production Today is the Golden Age of Video–and It’s Only Monday! Marketing Agency Puerto Vallarta Video Production, promovision@hotmail.com by P.J. Bednarski, Oct 14, 2013 There always has to be someone declaring some point in time as the golden age of television, and it happened again last week when DreamWorks chief […]

  • Marketing Videos Tips For Success

    Making Marketing Videos: Five Tips For Success September 29, 2013 by Guest Author Post by Derek Whitney Video marketing can feel uncomfortable and unfamiliar to those who may be camera shy. Master a few tricks and video marketing becomes easy and fun. Even the most reserved webmaster can use the following these tips to create […]

  • The Digital Elite Traveler

    The Digital Elite Traveler According to the Global/Harrison Group Portrait of Digital Travelers, newly-released by MMGY, the use of both smartphones and tablets has increased so rapidly since 2011 that it has spawned a new class of travelers – the “Digital Elite.” These individuals own and use at least a smartphone and tablet to plan […]

  • Starwood Puts Loyalty On iPad

    Starwood Puts Loyalty On iPad by Karl Greenberg, Starwood Hotels and Resorts’ loyalty program is putting a huge emphasis on expanding its suite of applications for mobile, with portals tailored to specific device platforms. But they are also making their apps more engaging, not just in terms of functionality, but in terms of eye candy […]

  • Loyalty With The Purse-string Holders Of Travel Moms

    How To Increase Loyalty With The Purse-string Holders Of Travel: Moms By Robyn Hannah Tuesday, Sept. 3, 2013 According to Boston Consulting Group, women control the finances for approximately 73% of American households, and based on research from Working Mother magazine and Chase Card Services nearly 60% of working mothers manage and control their household […]

  • Video hotel reviews

    Will video hotel reviews ever take off? 15 Jul 2013 TripAdvisor still dominates the review world, but there might be room for competition with video reviews. By Samantha Worgull Editorial Assistant sworgull@hotelnewsnow.com Some say a picture is worth a thousand words. What about a video? While TripAdvisor still dominates the review world, some startups are […]

  • Hotel reviews, the more the merrier

    For online hotel reviews, the more the merrier By Hugo Martin August 25, 2013, If you see a hotel with only a handful of online reviews, you might not be getting the full picture. A study by Spanish professors published by Cornell University found that initial online hotel reviews tend to be more negative and […]

  • Understanding Hotel Marketing

    Understanding Hotel Website Marketing Animated infographic video that takes you through the hotel website marketing cycle. How guests discover hotels, where they search for more information about hotels, how they compare their hotel options and based on what they will choose their hotel. Based on years of study of the hotel website marketing trends. Emerging […]

  • Travel bloggers a boon to hotel marketing

    Travel bloggers a boon to hotel marketing 8 May 2013 Several global hotel chains are partnering with travel bloggers who have emerged as an influential resource for consumers By Elly Earls HNN correspondent GLOBAL REPORT—Despite the recent blasting travel bloggers received on BBC’s “Fast Track” travel program for their lack of authenticity and eagerness to […]

  • Increase your hotels direct website traffic

    10 simple measures to increase your hotel’s direct website traffic August 02, 2013 | Direct website traffic is very important in the hotel industry. Hotel’s own website and booking engine is where hoteliers have the greatest control over their image, rates, margins and several other essential factors that might also be somewhat controllable on other […]

  • Manage your hotel’s video strategy

    5 tips to manage your hotel’s video strategy By Emile Breure There is no doubt that video is one of the most effective and fast- growing strategies for content marketing. The percentage increase of use grew from 54% in 2011, to 70% percent in 2012. By 2014, video is predicted to reach 90% of all […]

  • Stand out from the crowd and bring direct traffic home

    10 steps to stand out from the crowd and bring direct traffic home July 26, 2013 By Special Nodes NB: This is a viewpoint from Pedro Colaco, president and CEO of GuestCentric. Don’t neglect your own website, it is where hoteliers have the greatest control over image, rates, margins and several other essential factors that […]

  • Are You A Hotel Marketing Dinosaur

    Are You A Hotel Marketing Dinosaur? 8 Ways To Avoid Extinction By Dave Spector Monday, June 24, 2013 My partner and I attended a fancy dinner at a major tourism conference recently. We were seated next to the GM and director of sales & marketing for a fairly large independent resort. When they asked about […]

  • You Should Be Focusing On Visual Content

    Why You Should Be Focusing On Visual Content Marketing By Boney Pandya June 10, 2013 It’s time to reevaluate your content marketing game-plan. If you’re still pumping out articles and blog posts that consist of no more than a catchy title, some bulleted lists and a few bold headlines, you’re going to need to step […]

  • Marketing Your Company With Video

    Marketing Your Company With Video: Brand Films Posted: June 10th, 2013 The name of the game has always been about two things, finding new customers and making them loyal to your brand. Finding new customers is largely a function of advertising while making them loyal to your brand is mostly a function of marketing. Let’s […]

  • Stats Behind the Power of Video Marketing

    Top 10 Stats Behind the Power of Video Marketing Marketing & Advertising You don’t need me tell you how much marketing has changed and how fast things are going. Although you might want to know where it’s all heading. When it comes to getting the edge on online marketing, video is where it’s at! And […]

  • Ways video helps with PR

    3 ways video helps with PR By Scott Signore | Posted: June 5, 2013 The statistics are clear: People are hungry for online video. Overall, research estimates that video views among Internet users grew by 23 percent over the past year. If you think that number is going to recede any time soon, you’re probably […]

  • Online Video Trumps TV In Engagement

    Online Video Trumps TV In Engagement, Ad Shifts by Wayne Friedman, Some worldwide traditional TV ad spending — as well as display advertising — is shifting into new online media video campaigns. According to a survey, 73% of respondents said online video spend had increased over the last 12 months — TV and display were […]

  • Mobile Video Changing Marketing

    Is Mobile Video Changing Marketing? Why We Should All Embrace the Shift by 36creative June 6th, 2013 Video has become an increasingly important aspect of modern marketing. The rise of mobile technology means that a good mobile video strategy is something of a necessity for any marketer wishing to stay ahead of the curve. The […]

  • Shorter Videos Drive Growth in Viewing

    Shorter Videos Drive Growth in Viewing — Will Ads Follow? by Daisy Whitney, Wednesday, June 5, 2013 TV shows and long-form content have drawn the bulk of attention and much of the ad dollars in digital video, but a shift may be underway toward short-form videos. Consider these findings from the most recent FreeWheel report […]

  • the Rise in Online Video for Brand Storytelling

    What the Rise in Online Video Means for Brand Storytelling May. 31, 2013 When your audience can see themselves in your story, the need to persuade disappears. Michael Margolis, CEO, Get Storied Binge viewing, time shifting, live streaming, DVR, the Hopper, tablets, Hulu, Netflix, iTunes, YouTube, smartphones…all these technologies and media-consumption habits are the proverbial […]

  • Video and Viral for Your Online Business

    Freeze Frame: Going Video and Viral for Your Online Business By Alexander Vesia, Published June 2, 2013 Information in Real Time With the abundance of visual media today, it may seem trite for any online business pro to make a video. Kids can do it with their smartphones and video media is so prevalent everywhere—from […]

  • Videos Make Sales & Create Results

    Why Videos Make Sales & Create Results May 27, 2013 We’re back with Wayne Ford ‘Sociable Video Training‘ Video Coach! Working as an Los Angeles video producer and director by day he has worked hard to take everything he’s learnt over the past near-decade and bundle it all into a incredible learn how to make […]

  • Use Video as a Marketing Tool

    Why Use Video as a Marketing Tool? May 27, 2011 It trumps written advertisements. It destroys direct mail. Video has been called the ‘Ultimate Marketing Tool’ by some experts. And should we wonder why? In its infant days in the Edison labs, video dazzled and mystified the age of the horse and buggy. In our […]

  • Bolster Your Online Video Strategy

    3 Ways to Bolster Your Online Video Strategy May 29, 2013 By Jeff Hunt There’s no doubt that video is a powerful way to showcase products on an e-commerce site. A well-thought-out and orchestrated video strategy can improve search engine optimization and boost conversion rates by providing site visitors with new ways to engage and […]

  • Strategy for Online Video

    Have A Strategy for Online Video: Video Marketing Tips Sanket Patel – Guest Expert It is quite easy to go through the resources available online on how to create a perfect video for driving links back to your website. It will just take half a day to know the various technical aspects of video creation […]

  • Reasons to add video to your marketing strategy

    Top reasons to add video to your marketing strategy Posted on May 29, 2013 by James Murphy You’ve probably already noticed how video is taking over the internet. With YouTube ranking as the second largest search engine, it’s crucial to make sure your brand has a presence on the site. Not to mention how prominently […]

  • Video gives you twenty seconds to capture the viewer

    Online video gives you twenty seconds to capture the viewer Owen Burns 27th May 2013 ONLINE video has seen a huge spike in popularity that will only increase. With the barriers to creating high-quality content continually breaking down, the next five years will see an influx of companies taking advantage of consumers’ love for online […]

  • Tops for mobile video discovery

    Social recommendations tops for mobile video discovery American mobile video watchers are almost twice as likely to watch videos shared by friends as they are via web search, according to a survey conducted by Harris Interactive on behalf of web TV content sharing site Telly. The study – conducted online in April among over 2,000 […]

  • Video Drives Up Sales

    Video Drives Up To 35% Sales Bump For CPG Brands by Daisy Whitney, Thursday, May 23, 2013 The age-old question about advertising is which half is working, but the more important one may be “Did this media buy drive sales?” Because the bottom line of any marketing effort is whether it resulted in an improvement […]

  • Video in Content Marketing for Business

    Video in Content Marketing: How to Make a Business Video Video is a great asset to any content marketing strategy. It allows you to engage your customers, provide infomation about your company or brand and position your employees as leaders in the industry. There are many myths video is difficult and expensive to produce. But […]

  • YouTube Marketing Guide

    The 2013 YouTube Marketing Guide How does a company that sells blenders attract over 220 million views on YouTube? How does Zappos drive over 250,000 visits a year to its website from YouTube? With over 72 hours of footage being uploaded to YouTube every minute, how do you successfully market your business on the world’s […]

  • Engagement Strong For Made-for-Web Video Content

    Ad Engagement Relatively Strong For Made-for-Web Video Content May 20, 2013 by MarketingCharts staff Made-for-web content performs just as well as repurposed TV content when it comes to ad engagement, according to research from Tremor Video. The study, named “Upfront, NewFront, Nupfront,” compared ad metrics for 5 publishers that repurpose TV content on the web […]

  • Affiliate Video Marketing

    What Is Affiliate Video Marketing By Ben Bernstein, Published May 16, 2013 As a business owner your responsibilities and tasks can be overwhelming at times. Because of these many responsibilities, you may find yourself pressed for time when it comes to marketing your products and services. This is where affiliate video marketing can be of […]

  • Beginner Guide to Video Marketing

    A 5-Step Beginner’s Guide to Video Marketing Posted on May 7, 2013 by Michael Mogill Video marketing: You’ve heard the experts talk about it, the gurus blog about it, and your business peers rave about it, but how do you get started? What is the first step to creating your own engaging video content, and […]

  • Basics of Video Storytelling

    The Basics of Video Storytelling Posted May 16, 2013 Posted by: Neil Davidson For some time, marketers have been moving away from the traditional selling tactics of TV commercials. It is no longer enough to tell audiences that your product is great and that they should buy it. One of the buzzwords that characterises the […]

  • Video Increases Traffic and Click Conversion

    Reasons Why Video SEO Increases Traffic and Click Conversion By Abhinav Jain On May 10, 2013 • Video is acknowledged to be one of the most popular content online. Millions of people from all over the world have had significant experience and enjoyment in watching videos. In fact, Americans have so far engaged themselves in […]

  • Video Marketing Transform Your Sales

    Could Video Marketing Transform Your Sales? By Gabrielle Karol Published May 06, 2013 FOXBusiness Video marketing can take up a lot of time and resources – but it could pay off in the end. Find out how one company’s viral videos led to thousands of sales. Plus, take a look at four companies that may […]

  • Every Business Website Needs Video Immediately

    The Truth: Why Every Business Website Needs Video Immediately by Derek Halpern As the internet shifted from text to video, I cringed. I prefer to read. But here’s the deal: Nothing builds rapport, gets traffic, and makes sales like a good video. I’ll explain. No matter how hard you try, some people will never feel […]

  • Ways To Use Video Marketing

    Creative Ways To Use Video Marketing Written by Kari Ausloos on 09 May 2013. Are you looking for a creative way to showcase your business or website? Why not embrace video marketing? Creating videos is a highly successful marketing strategy. However, it is one that requires a bit of thought and effort. But there is […]

  • Execute Your Video Content Strategy

    Execute Your Video Content Strategy in 8 Steps By Mark Walker published May 9, 2013 n my previous post, “Using Video Content to Drive Brand Awareness, Leads, and Sales,” I took you through the first four steps of the definitive B2B video marketing strategy. In this second post, we focus on executing your video content […]

  • Twitter Vines Get Shared More Than Online Video

    Twitter Vines Get Shared 4x More Than Online Video Researcher says nascent tool packs branding punch By Christopher Heine Marketers love them some Twitter Vines—and for good reason, it turns out. Unruly Media’s research reveals that branded Vines (see Doritos example below) are shared four times as often as branded Internet videos. What’s more, Unruly […]

  • Better Video Marketing

    5 Tips for Better Video Marketing by Jeremy Vest May 07, 2013 As the Internet changes the way prospects access products and services, businesses must focus on new marketing strategies to get on the radar of their target audience. According to ComScore, the online video reaches 85.4% of the U.S. Internet audience. If your business […]

  • Video as a Marketing Strategy

    How to Use Video as a Marketing Strategy Savvy business leaders look at a spectrum of options to make their services and/or products known to others and increase business. Video is an excellent way to reach prospective clients, inform them about the products you offer, and persuade them to buy. There are several reasons why […]

  • YouTube’s video content library spans millenniums

    YouTube’s video content library spans millenniums Published on May 7, 2013 by Brafton Editorial When you take a step back, the internet is a pretty ridiculous place. All the content circulating through the interwebs can make America seem pretty small. As if that existential thought wasn’t enough, YouTube’s Vice President, Global Head of Content Partnerships […]

  • Video Marketing

    Video Marketing Posted by admin on May 8th, 2013 This short article may serve as a video marketing general data guide and it refers to starting your home business from the computer, not starting a home based business that offers computers or computer services. If you are thinking about running your own home-based business or […]

  • Shut Up And Let Video Do The Talking

    When To Shut Up And Let Video Do The Talking Posted by Guest on May 6, 2013 What do a goldsmith, a luxury cabin and an INC 500 company have in common? I’ll answer that after a few words (to set the stage). We are at war. I recently read a slide deck that revealed […]

  • Tips to Optimize Your Video Marketing Efforts

    5 Tips to Optimize Your Video Marketing Efforts May 1, 2013 By Michael Litt Let’s face it, video has taken the online world by storm over the last few years and we’re really only just beginning to learn how to best harness its power. Furthermore, the technology, data and tools being made available to retailers […]

  • Clever Ways Your Business Can Use Video to Drive Traffic

    5 Clever Ways Your Business Can Use Video to Drive Traffic Posted May 3, 2013 Posted by: Steve Young Tired of hearing about how video increases conversions? Yeah me too. And I live and breathe online video. However, you’re a savvy marketer. You read the Social Media Today and probably other popular marketing blogs, so […]

  • The role of video in digital marketing

    The role of video in digital marketing By Jason Cozens | May 2, 2013 If a picture says a thousand words, then a 30 sec video can say 100,000′s of words; that’s why TV and video are viewed by ten times more people than those who read magazines or newspapers. With YouTube now watched by […]

  • Travel Industry’s Marketing With Women

    Travel Industry’s Marketing Efforts Pay Off More With Women, Parents Roughly 8 in 10 Americans pay attention to travel marketing and advertising, according to results from a survey commissioned by SpringHill Suites, a Marriott International brand. Marketers’ efforts seem to have their desired effect, too: 28% of respondents said that the industry’s marketing and advertising […]

  • Retail Business through Video

    Show Off Your Retail Business through Video By: Marketing 30 Apr Creating a video for your business may seem like a tough task, but it doesn’t have to be! Video is a great way to promote your business in a way that words and pictures cannot. Pictures can only do so much, but video can […]

  • Engaging Today Video Audiences

    The Key to Engaging Today’s Video Audiences: Respect Their Time Effective Ads Will Give Consumers What They Want, When They Want It, and No More By: J.P. Colaco Published: April 28, 2013 Twenty-five years ago, George Stalk of the Boston Consulting Group introduced the concept of “time-based competition,” calling attention to the success of companies […]

  • Secrets To Effective Video Marketing

    Secrets To Effective Video Marketing Revealed Video marketing is a highly effective tool that all smart business owners are utilizing to dramatically increase sales and boost profits. In fact, it’s actually easier to rank videos on search engines than it is to rank your website. But, in order for video marketing to work it must […]

  • Twitter and Facebook Are to Challenge YouTube

    Twitter and Facebook Are Poised to Challenge YouTube The growing video ad pie By Tim Peterson U.S. advertisers will spend $4.14 billion on digital video this year, according to eMarketer estimates. Yet while Twitter and Facebook are among the most popular ways to find and watch videos, they’ll only see a tiny sliver of those […]

  • Great Video Yes But Key Words Critical Too

    Great Video Yes, But Key Words Critical Too! April 29, 2013 At tvkevin productions we put as much effort into what we say as we do what we shoot. We have to because the great story of your business can’t be searched online by someone just trying to guess what words describe your video. That’s […]

  • Digital Video Advertisers Up Budgets

    Digital Video Advertisers Up Budgets, Shift Spend From Display and TV by Vahe Habeshian | April 25, 2013 As online video becomes a part of the marketing plans of a growing cross-section of advertisers, 72% of video buyers’ budgets increased in the past year, according to the 1Q13 analysis of the State of the Video […]

  • Social video: let your brand do the talking

    The seven steps of social video: let your brand do the talking by Spiro Pissas ON 26 April 2013 As a zeitgeist of the millennial’s demographic landscape, social networks are virtual IV tubes of information, channeling data and content to a ready and waiting audience via digital and mobile platforms galore. The lines between television […]

  • Consumers more likely to share and comment on video content than text

    Consumers more likely to share and comment on video content than text 26 April 2013 – posted by Ishbel Macleod Consumers are more likely to share, ‘like’ or comment on an online video than a text article, with humour being the number one reason. A survey by Usurv of 1,000 UK adults found that 56 […]

  • Video Content to Drive Awareness, Leads and Sales

    How to Use Video Content to Drive Awareness, Leads, and Sales: A Guide By Mark Walker published April 26, 2013 Throughout 2012, video marketing for B2B businesses undoubtedly showed an upward trend in both effectiveness and popularity, and most industry observers expect this to continue into 2013 and beyond. Here are a few relevant findings […]

  • Types of content people love to share

    17 types of content people love to share From videos to SlideShare presentations to quotes, consider adding these content types to your editorial or social media calendar. By Jeff Bullas | Posted: April 24, 2013 In building my blog over the last four years I have discovered some insights and important principles about creating content […]

  • Strategies for Promoting Your Online Video

    Five Strategies for Promoting Your Online Video Filed under: Biz Voice by Bizvoice Productions The Internet is a giant place, and depending on what you want to use it for, it can seem confusing or downright overwhelming. If you’ve just made a business video, there are a whole lot of ways to go about promoting […]

  • Video, Journalists & PR Keys to Local Small Business Marketing

    Video, Journalists & PR: 3 Keys to Local Small Business Marketing Liana “Li” Evans, April 24, 2013 Competing with the big names, giant retailers, and pop up chains can be a tall measure for any small- to medium-sized business (SMB), especially when resources, namely time and money, are at the heart of it. At Pubcon, […]

  • Your Business Tried Video Marketing?

    Has Your Business Tried Video Marketing? By YOU’RE THE BOSS EDITORS April 10, 2013 We’ve just published a Conversation with Michael Dubin, a founder of Dollar Shave Club, the razor-blade business that got its start with a promotional video that went viral in March 2012. It featured Mr. Dubin walking briskly through a warehouse as […]

  • Sales Video Techniques To Crush Your Quota

    5 Sales Video Techniques To Crush Your Quota 4/22/2013 Recently I was introduced to an impressive software application that can drastically improve the sales experience, called ProposalApp. It lets users create customized microsites with the user’s proposal, links and sales videos – all built right into the page. Pretty neat. But it also highlights a […]

  • Video is a Powerful Social Media Marketing Tool

    Why Video is a Powerful Social Media Marketing Tool In a recent post about the updates to Facebook, we talked about how images tend to engage consumers more than text. A social media marketing tool that is even more effective at capturing the attention of your target audience is video. Did you know that approximately […]

  • Start a Video Blog for Your Small Business

    How to Start a Video Blog for Your Small Business Chad Hill | April 23, 2013 Making the switch to inbound marketing requires writing great content. Writing great content requires time. The problem is that most small businesses don’t have the time and therefore have been slow to adopt content marketing. Some agencies have tried […]

  • Tips for Using Video Marketing

    Tips for Using Video Marketing Published on April 22, 2013 by Pavel Ushakov in Marketing category. If you want to remain competitive in the online marketplace, a static website with text-only content is no longer enough to attract the attention of people in your target audience. Video marketing is one of the hottest trends of […]

  • Scriptwriting Ideas for Online Video Marketing

    Tips for Scripts: 4 Scriptwriting Ideas for Online Video Marketing By Brendan Cournoyer, Published April 22, 2013 During our ongoing Video Marketing University webinar series, one of the themes we’ve emphasized over and over again is the importance of planning and preparation. And when it comes to video marketing content, one of the most basic […]

  • Irresistible Viral Marketing Videos

    9 Irresistible Viral Marketing Videos There are lots of ways to go about putting together a clever YouTube ad. Watch these examples for a little inspiration. An average of 75 million people in the U.S. watch online video every day, streaming almost 40 billion videos every month. YouTube accounts for the lion’s share of this […]

  • Viral Video Tips How to Make a Viral Video

    5 Viral Video Tips: How to Make a Viral Video [PRESENTATION] By Daniel Zeevi | Apr 07, 2013 | Everyone loves a good video. Video just flat out works! But the tape has already started to roll on that one, with 87% of online marketers already using video content (Outbrain 2012) and 72 hours of […]

  • Video Production: Don’t Fear It

    Video Production: Don’t Fear It Posted April 19, 2013 If you think your business could benefit from a video marketing campaign, but aren’t sure where to start, you’re not alone. Many businesses delay incorporating video into their marketing strategy, because they don’t know what they should do first or how to go about it. Put […]

  • Video viewers sharing through social channels

    Video viewers sharing through social channels Instead of rewinding DVRs or texting friends about the latest hot commercial, video viewers are now sharing their favorite ads through social channels. That according to new data out from Unruly which shows that video ad ‘shares’ for CPG brands increased by more than 50% for Q1 2013. by […]

  • Ultimate Video Marketing Studio

    The Ultimate Video Marketing Studio [how to] By Mitch Solway on February 14, 2013 It’s great to “talk the video marketing talk” but at the end of the day you’ve got to “walk the video marketing walk”. All of the video conversion strategies and tactics are useless if you’re not creating video. We need the […]

  • Increase Sales for a Product through Video Marketing

    How to Increase Sales for a Product through Video Marketing By Zsolt Bicskey, Published April 11, 2013 It is little wonder that video marketing has become such a hot topic in digital marketing circles; in the past few years, more and more companies have seen that a solidly-conceived and well-executed video marketing campaign can result […]

  • Video Marketing the wave of the future

    Video Marketing – is it the wave of the future Video is everywhere and most people have seen have seen a video online if they have searched for information online about virtually any topic. Video is an important part of online content and many websites are using it on a regular basis to present ideas […]

  • Ways to Incorporate Video Into Your Marketing Strategy

    An Incredible Look at Online Video Usage, and 6 Ways to Incorporate Video Into Your Marketing Strategy By Elie Ayrouth, Published April 10, 2013 With roughly 8.5 in every 10 online users accessible through online video marketing, there’s no shortage of marketers trying to edge their way into those statistics. DemandForce has pieced together a […]

  • Consider Before Making a Funny Marketing Video

    What to Consider Before Making a Funny Marketing Video Posted April 11th, 2013 by Courtney Kettmann “Humor in advertising is like a gun in the hands of a child. You have to know how to use it. Otherwise, it can blow up on you.” (Miller, 1992) I’m willing to admit a weakness: I am usually […]

  • Online Video Marketing Strategies for Success

    Online Video Marketing Strategies: Your Road MAP for Success Video has infiltrated every aspect of our lives – our homes through television and computers, our mobile phones, airplanes and airports, our cars, you can even view video while standing in line at the grocery store, or pumping gas at the gas station. It’s predicted by […]

  • Americans say video content inspires them to convert

    Study: 44 percent of Americans say video content inspires them to convert Published on April 10, 2013 by Brafton Editorial In content marketing, brands constantly look for new angles or avenues to amplify their core messages and outperform the competition. Video content, for example, was born from the idea that today’s consumers prefer to engage […]

  • Important online video is to the brand’s marketing

    How important online video is to the brand’s marketing. Topshop’s CMO Justin Cooke explains why his brand took advantage of the Harlem Shake meme and how important online video is to the brand’s marketing. Marketing Week (MW): What inspired the Harlem Shake video featuring models Jourdan Dunn, Cara Delevingne and Rosie Tapner? Justin Cooke (JC): […]

  • Getting value from your videos

    Getting value from your videos April 9th, 2013 Bouchemedia We’re increasingly asked by clients about how to get the maximum value from their videos so we’ve put together our top five of tips for video strategy.. 1. Embrace social media Social media is the most efficient and effective way to publicise your content. Host your […]

  • Online advertising will be video

    Soon, all online advertising will be video Cameron Yuill is the Founder and CEO of AdGent Digital. Video advertising will double approximately every two years until all online ads will be video ads. That’s right — all online ads will be video. I am calling this prediction “Cam’s Law” (after moi) with due respect and […]

  • Measure the Success of Video Marketing Campaigns

    Top 10 Ways to Measure the Success of Video Marketing Campaigns paul April 10th, 2013 Videos bring together sound, pictures and interesting story lines.And when the “social” aspect is added to these videos, what we get is a surefire way of delivering a targeted message to consumers instantly. But it is extremely difficult to measure […]

  • Online Video Has a Completion Rate of Almost 50%

    Online Video Has a Completion Rate of Almost 50% James Dohnert | April 9, 2013 Online video offers an over 47 percent completion rate, according to a recent study by Celtra. The study found that 80 percent of online video is less than one minute long. Celtra says that video is being used increasingly by […]

  • Video marketing helps customers choose and convert

    How Video marketing helps customers choose and convert Susanne Colwyn April 9, 2013 Mystery shopping survey on consumer sentiment towards videos In our new guide to video marketing we show how video marketing can help support marketing goals using examples from across B2B and B2C sectors. In consumer retail it’s recognised that videos can have […]

  • Why People Watch Video On Their Smartphones

    CHART OF THE DAY: Why People Watch Video On Their Smartphones Marcelo Ballvé | Apr. 9, 2013, This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here. Video consumption on mobile phones has grown faster than PC […]

  • Business Missing a Video Marketing Strategy

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  • Video Revived the Marketing Star

    Video Revived the Marketing Star From: Business 2 Community – Dave Klawinski | Sunday, 07 April 2013 American popular culture just wouldn’t be the same without some of the advertising campaigns of yesteryear. Harkening back to a simpler time the following five nostalgia-laden marketing campaigns should be familiar to everyone over the age of 35.A […]

  • Marketing New Video Challenge

    How To Handle Marketing’s New Video Challenge From: MediaPost’s Online Video Insider – Neil Perry | Friday, 05 April 2013 It’s a dilemma. Marketers today are faced with a true challenge in dealing with the ever-increasing demand for video for social channels, while they are still being held to the highest levels of production standards […]