Posts Tagged ‘news’

  • How Much Should Your Hotel Marketing Budget Be

    Puerto Vallarta Riviera Nayarit Marketing Agency Tourism Hotel Strategy Video Production Consultant How Much Should Your Hotel Marketing Budget Be? Marketing Agency Tourism Hotel Video Production Consultant promovision@hotmail.com By Dave Spector Monday, One of the most vexing questions posed to marketing managers in any industry is: “How much should our budget be? Whether you are […]

  • WestJet’s Viral Christmas Video

    3 Lessons for Marketers from WestJet’s Viral Christmas Video [VIDEO] If you’ve been anywhere on the internet in the past three days, you’ve more than likely run into the joy and generosity of WestJet’s Christmas Miracle video. To say it was a success may be a bit of an understatement. In three days, it received […]

  • Starwood Puts Loyalty On iPad

    Starwood Puts Loyalty On iPad by Karl Greenberg, Starwood Hotels and Resorts’ loyalty program is putting a huge emphasis on expanding its suite of applications for mobile, with portals tailored to specific device platforms. But they are also making their apps more engaging, not just in terms of functionality, but in terms of eye candy […]

  • Loyalty With The Purse-string Holders Of Travel Moms

    How To Increase Loyalty With The Purse-string Holders Of Travel: Moms By Robyn Hannah Tuesday, Sept. 3, 2013 According to Boston Consulting Group, women control the finances for approximately 73% of American households, and based on research from Working Mother magazine and Chase Card Services nearly 60% of working mothers manage and control their household […]

  • Hotel reviews, the more the merrier

    For online hotel reviews, the more the merrier By Hugo Martin August 25, 2013, If you see a hotel with only a handful of online reviews, you might not be getting the full picture. A study by Spanish professors published by Cornell University found that initial online hotel reviews tend to be more negative and […]

  • Increase your hotels direct website traffic

    10 simple measures to increase your hotel’s direct website traffic August 02, 2013 | Direct website traffic is very important in the hotel industry. Hotel’s own website and booking engine is where hoteliers have the greatest control over their image, rates, margins and several other essential factors that might also be somewhat controllable on other […]

  • Business Video Works for Those Who Watch

    How B2B Video Works for Those Who Watch [Study] Chris Atkinson February 4, 2013 We’ve discussed B2B Video quite a bit in the past, and we’ve been able to look at some interesting data concerning the increased usage of B2B video among top companies. Recently, IDG Knowledge Hub posted their findings of a study concerning […]

  • The Power of Video (Hospitals)

    Behold: The Power of Video How hospitals are attracting patients and earning trust through video. A lightbulb is only as good as the electrical wiring and switch it’s attached to. You need multiple parts, and a power source to effectively turn on the light. The same is true for consumers and marketers: You can have […]

  • Think big with effective video marketing strategies

    Think big with effective video marketing strategies Customers buy products or services from brands they trust, so it’s imperative for companies to discover how to develop loyalty through web marketing initiatives. In many instances, organizations strengthen rapport with new and existing shoppers through compelling marketing collateral, always selling to prospects, but never taking their business […]

  • The age of video marketing has arrived

    Marketers, jump in! The age of video marketing has arrived Published on January 30, 2013 by Brafton Editorial If you step into an American home at 9 p.m., you’re likely to see at least one person engaging with video content, whether they’re watching a movie, TV show, online video, and whether they’re doing it from […]

  • Puerto Vallarta Sunrise Sunset

    Puerto Vallarta Sunrise Sunset GoPro 2 Time-Lapse Sunrise Sunset Malecon Puerto Vallarta Time-Lapse Sunrise Sunset Puerto Vallarta NEW PIER Puerto Vallarta Olas Altas Beach Puerto Vallarta Malecon How can we help? Video Photo Production Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, Nuevo Vallarta, San Pancho More Links to: PromovisionPV Main Page Photo Gallery Facebook PromovisionPV […]

  • Big with effective video marketing strategies

    Think big with effective video marketing strategies Published on January 30, 2013 by Brafton Editorial Customers buy products or services from brands they trust, so it’s imperative for companies to discover how to develop loyalty through web marketing initiatives. In many instances, organizations strengthen rapport with new and existing shoppers through compelling marketing collateral, always […]

  • Invest in Video for Social Media Marketing

    Should I Invest in Video for Social Media Marketing? Posted on Jan 29, 2013 in Social Video Editor’s Note: Greg Ball managed the Burger King worldwide video communications department for many years, before creating his own video production company, Ball Media Innovations, Inc., to provide pre through post production services for mid to large-size local, […]

  • Big with effective video marketing strategies

    Think big with effective video marketing strategies Published on January 30, 2013 by Brafton Editorial Customers buy products or services from brands they trust, so it’s imperative for companies to discover how to develop loyalty through web marketing initiatives. In many instances, organizations strengthen rapport with new and existing shoppers through compelling marketing collateral, always […]

  • Makes Your Video Shareable — And Viral

    What Makes Your Video Shareable — And Viral BY Stephen Voltz and Fritz Grobe | January 30, 2013 In their book, The Viral Video Manifesto, authors Stephen Voltz and Fritz Grobe lay out the core principles of creating a viral video and how to apply them. This edited excerpt explains what makes a video shareable […]

  • Create a Video Plan

    How to Create a Video Plan The biggest challenge with online video is just getting started. For many entrepreneurs, even those who have no problem cranking out content, creating video content can be daunting and intimidating. And once you’ve got that first momentous video finished, you’ve only just begun. “One and done” does not work […]

  • Make Your Videos More Likely to Go Viral

    Make Your Videos More Likely to Go Viral BY Steve Strauss | FROM Business on Main| January 20, 2013| A long time ago in a galaxy far, far away, the gold standard of marketing was to have an ad during the Super Bowl that people would talk about around the water cooler when they got […]

  • Video marketing strategies speak with a unified voice

    Refined video marketing strategies speak with a unified voice Published on January 22, 2013 by Brafton Editorial Businesses just discovering the benefits of content marketing likely want to explore every angle to avoid falling behind the curve. Video marketing, for example, has emerged as the latest and greatest way to engage with prospects throughout the […]

  • Successful video marketing track records

    Three industries with successful video marketing track records Published on January 25, 2013 by Brafton Editorial Marketers looking to diversify their brands’ content portfolios pay attention to emerging practices like video marketing. According to the Content Marketing Institute, 70 percent of B2B and B2C companies already use video content to engage with new and existing […]

  • Video Consumption Is Exploding

    Video Consumption Is Exploding; Is It a Big Part of Your Marketing Mix? Posted on 11.30.12 http://www.schawk.com/blog/over-the-top-video-research-accenture Accenture has published a study that should make every marketing organization ask the question, “Would this communication be better if it were a video?” The answer will be “Yes” in a surprising number of cases. Why? Because video […]

  • Video now a critical form of business communications

    Video is now a critical form of business communications Video is now a critical form of business communications to customers, prospects, employees, partners, and vendors. Managing the complexities associated with crafting video content can be a daunting task for any organization. Shared by PromovisionPV.com More on Puerto Vallarta & Riviera Nayarit Video Marketing http://www.promovisionpv.com/WP/category/video-marketing/ 1,000+ […]

  • Turn Browsers Into Buyers with Online Video

    Four Ways to Turn Browsers Into Buyers with Online Video By Troy Dreier ⋅ November 29, 2012 If you’re selling products online and not using video to show off your goods, you’re practically throwing money away. According to comScore, shopping site visitors who watch a video are 64 percent more likely to make a purchase […]

  • Consumers Watch Videos Before Making Tech Purchases

    90% of Consumers Watch Videos Before Making Tech Purchases By Priya Alexander It turns out gadgetphiles love their online videos. A new consumer audience survey by IDG TechNetwork found that nine of 10 consumers watch videos about tech products they’re eyeing, showing the power of online video on purchases. Overall, 78 percent of respondents said […]

  • YouTube for business marketing

    How to use YouTube for business marketing by admin on November 27, 2012 YouTube is one of the most commonly used modes of sharing videos. These could either be long or short. The videos are diverse from home made to corporate developed ones. A business cannot survive without having the right marketing However, with all […]

  • Steps for Online Video Success

    Eight Simple Steps for Online Video Success There is a clear and simple roadmap for generating traffic and revenue with online video, says Brightcove. Just follow these steps. By Troy Dreier Posted on November 29, 2012 What more can online broadcasters do to get their videos watched? At the Streaming Media Europe conference in London, […]

  • Video’s Evolving Role In Social Media

    Video’s Evolving Role In Social Media MediaPost’s Online Video Insider – Eric Korsh | Wednesday, 28 November We all know that channels like Twitter and Facebook enable quick response and interaction between brands and their consumers. Today brands are finding ways to be charming, sarcastic, and irreverent; they’re personalizing their communications, and successfully so. After […]

  • Maximize Your Video To Generate More Sales Leads

    Online Video Marketing: 7 Hot Tips To Maximize Your Video To Generate More Sales Leads Most of us are not fans of scrolling through pages and pages of website text. A short and dynamic video can help a visitor compare offerings, learn the benefits of your services, and/or view your products in action. How often […]

  • Mobile Video to Lead the Way in 2013

    Mobile Video Viewing Expected to Lead the Way in 2013 Christophor Rick Nov 27 2012 If you’ve not got mobile in your ad or marketing mix it might be the time to start doing that as eMarketer predicts massive growth in mobile video viewing next year. That means it’s time to really start making sure […]

  • Triple Your YouTube Video Views With Facebook

    How to Triple Your YouTube Video Views With Facebook By Emeric Ernoult Published November 26, 2012 Do you want more people to watch your YouTube videos? Are you looking for an easy way to improve the quality of the content you share on Facebook? All you need is some great content and a cool Facebook […]

  • Visual Storytelling Crucial to Marketing Success

    Visual Storytelling Crucial to Marketing Success Thursday, October 18, 2012 | For years, video was an entertainment-only medium – a plop down on the couch, feet up, relax after a hard day activity. Workers caught watching videos at their desks were seen as slackers. But nowadays, video is no longer a novelty. It’s a marketing […]

  • Making a Pixar-quality video

    5 tips for making a Pixar-quality video From: Ragan’s PR Daily – Garrett Heath | Wednesday, 17 October 2012 11:43 With the proliferation of 3D computer animation software and the abundance of cloud computing to aid in the rendering process, big budget marketing departments aren’t the only ones that can make a computer-animated video. Upon […]

  • Guide Helps You Rock Video Marketing

    New Downloadable Guide Helps You Rock Video Marketing by Adria Saracino on October 15, 2012 This is a guest post by Adria Saracino. With over 500,000 new WordPress posts made each day, it’s important that your blog is the highest quality it can be in order to maintain your readership. But don’t worry, maintaining and […]

  • Analyze & Manage Viewer Sentiment for Online Video Marketing

    How to Analyze & Manage Viewer Sentiment for Online Video Marketing Jeff Fissel – Guest Expert Have you ever posted new video content and received an immediate reaction from your audience? Whether it was positive or negative, you probably measured this reaction through comments, shares, likes/dislikes, and other data. Were you surprised by the response? […]

  • Triggers that cause people to share videos

    3 triggers that cause people to share videos Art Zeidman Posted on October 15, 2012 Why have YouTube viewers watched “Charlie bit my finger — again!” over 485 million times? Why did “Call Me Maybe” and “Gangnam Style” parodies take over the world this year? Why are you going to send friends at least one […]

  • Video? Where should we start?

    Video? Where should we start? Posted on October 12, 2012 by Jeff Macomber One of the things I commonly hear talking to a businesses is that when it comes to using video as a marketing or communications tool, some folks are just not sure where to start. So, instead of looking further into a good […]

  • You’re killing your videos viral potential

    2 ways you’re killing your videos’ viral potential Mike Gaffney Posted on October 11, 2012 We can’t make videos go viral, but we can easily make them fail. Eliminate these problem areas from your video strategy to increase views and shares. Video isn’t a new thing anymore. The numbers guys have been analyzing what works […]

  • 30-60 Sec Video Ads Tops Engagement

    30-60 Sec Video Ads Tops Engagement; 1-2 Minutes Tops Viewing by Jack Loechner, Oct 11 2012 According to a recent Jun Group study, the vast majority of today’s online video advertising takes the form of 15-second pre-roll spots jammed in front of the video content that consumers are really after. At its core, opines the […]

  • Video Marketing & Social Media

    Business Video Marketing & Social Media More B2B marketers than ever are developing content marketing strategies to effectively engage potential customers early in the sales cycle. Social media is clearly a very important content marketing channel. Still many B2B marketers struggle with ways to effectively use social media to connect with potential customers. Video can […]

  • Improve Traffic Through Video Marketing

    12 Ways to By Matthew Meyer in Featured Video marketing is one of the fastest ways to get top listings in the search engines for your keywords. YouTube, DailyMotion, and Metacafe videos seem to shoot to the top of the SERPS. Often the thumbnails are conspicuously displayed directly in the natural search listings which seem […]

  • Guide To Creating A Video Strategy

    The Ultimate Guide To Creating A Video Strategy Written by Jeff Fissel on October 7th, 2012 Many of us already utilize video for our businesses and for good reason: Video is one of the most used mediums on the Internet. In fact, so far this year, video eclipsed all other data as the majority of […]

  • Statistics online video is the most powerful business marketing tool

    Top 10 statistics why online video is the most powerful business marketing tool (2012 update) Author / Simon McDowell Posted / 05.07.2012 It’s been 10 months since we last posted our top 10 facts why online video is such an important marketing tool. Since then, the medium has seen huge growth – most notably caused […]