Posts Tagged ‘cozumel’

  • Logical Argument For Video Content

    Spock vs. Spock: A Logical Argument For Video Content By Lisa Arthur, Published June 27, 2013 Have you seen what’s been dubbed “the greatest car commercial ever?” If you haven’t, don’t bother looking for it on TV. It’s online . . . and it’s racking up millions of viewers. Audi’s latest spot pits the “Old […]

  • Reasons you need to be using video

    Why Video Marketing? – 5 Reasons you need to be using video Shared by PromovisionPV.com More on Puerto Vallarta & Riviera Nayarit Video Marketing http://www.promovisionpv.com/WP/category/video-marketing/ 1,000+ photos, entertainment, tours, 200+ videos Our Twitter page

  • YouTube Video Marketing that Net Results

    5 YouTube Video Marketing Tactics that Net Results Posted on June 18, 2013 by Earl Wood Over the years, YouTube has evolved from an entertainment portal to a key marketing tool for companies both large and small. With over 1 billion visitors every month, YouTube is a web juggernaut that’s become increasingly social in recent […]

  • Video: Critical Component of an Integrated Marketing Strategy

    Video: Critical Component of an Integrated Marketing Strategy Posted by Shelly Kramer on June 24, 2013 Bottom Line: Video Works, Video Sells At 75K+ views since Audrey first uploaded that video two years ago, I’m thinking that there were other consumers like me, compelled by Audrey’s review to buy Conair’s Spin Air Brush. Never mind […]

  • Improve Your Video Content

    Four Tips to Improve Your Video Content by Rocky Walls June 20, 2013 All right, marketing pros, time to listen up. Although online video might not be the easiest marketing technique to take on, more businesses are carving out time and resources to ensure it’s on their list. According to a recent survey (registration required), […]

  • Are You A Hotel Marketing Dinosaur

    Are You A Hotel Marketing Dinosaur? 8 Ways To Avoid Extinction By Dave Spector Monday, June 24, 2013 My partner and I attended a fancy dinner at a major tourism conference recently. We were seated next to the GM and director of sales & marketing for a fairly large independent resort. When they asked about […]

  • Online Video to Improve Marketing

    Using Online Video to Improve Marketing 21/06/2013 By Paul McGarrity, Director of Octave Online Communications Up until a few years ago online video was a simple matter of recording a posting a clip of your Chief Executive or latest ad campaign on your website. Fast forward to 2013 and the types and uses of online […]

  • Importance of Video Marketing

    The Importance of Video Marketing [Infographic] By Teddy Lyngaas, Published June 21, 2013 MDG Advertising just released a fantastic new infographic with a data from multiple sources. The numbers that immediately caught my eye are: 100% of Adage’s top 100 leading National Advertisers run campaigns on YouTube The top 500 brand channels on YouTube average […]

  • Real-Time Video: Five Things Brands Should Do

    How To Create Real-Time Video: Five Things Brands Should Do by Eric Korsh, Wednesday, June 19, 2013 Recently, our industry acknowledged the value of content marketing, and how social channels facilitate discovery of that content, whether paid or earned. We understand the near-equal footing that digital video has alongside offline video, due to the increase […]

  • Profit by Video Marketing

    Profit by Video Marketing After a recent return on investment audit I established that we increased a client’s new business opportunities almost 3 and a half times their current income! Let’s start from the beginning, though… What I should probably explain, before jumping to hard facts and figures is that firstly my client had to […]

  • Videos Shared More Than 500,000 Times Every 24 Hours

    Branded Videos Shared More Than 500,000 Times Every 24 Hours Greg Jarboe | June 12, 2013 Recent research from the Unruly Social Video Lab has found there is a huge appetite for branded videos on the web. Unruly currently tracks 506,976 “shares” of online video ads every 24 hours. Yesterday morning, Unruly opened its doors […]

  • Videos Generate 8 Million Views

    Hanes’ ‘Destruction’ Videos Generate 8 Million Views Brand lead talks about underwear maker’s digital push, including 2.7 million Facebook fans By Christopher Heine June 13, 2013 Hanes chief branding officer Sidney Falken has been with the Winston-Salem, N.C.-based firm for 23 years, originally starting out as an assistant marketing manager for its boys underwear division […]

  • Kick Start Your Business Video Production

    47 Ideas to Kick Start Your Business Video Production Use these interesting, engaging ideas to improve your online video marketing strategies Video Production: The Future of Marketing Video is one of the most effective ways to engage your clients and prospects online. Creating videos for marketing and customer service helps you to: Embrace the visual-emphasis […]

  • You Should Be Focusing On Visual Content

    Why You Should Be Focusing On Visual Content Marketing By Boney Pandya June 10, 2013 It’s time to reevaluate your content marketing game-plan. If you’re still pumping out articles and blog posts that consist of no more than a catchy title, some bulleted lists and a few bold headlines, you’re going to need to step […]

  • Marketing Your Company With Video

    Marketing Your Company With Video: Brand Films Posted: June 10th, 2013 The name of the game has always been about two things, finding new customers and making them loyal to your brand. Finding new customers is largely a function of advertising while making them loyal to your brand is mostly a function of marketing. Let’s […]

  • Stats Behind the Power of Video Marketing

    Top 10 Stats Behind the Power of Video Marketing Marketing & Advertising You don’t need me tell you how much marketing has changed and how fast things are going. Although you might want to know where it’s all heading. When it comes to getting the edge on online marketing, video is where it’s at! And […]

  • Ways video helps with PR

    3 ways video helps with PR By Scott Signore | Posted: June 5, 2013 The statistics are clear: People are hungry for online video. Overall, research estimates that video views among Internet users grew by 23 percent over the past year. If you think that number is going to recede any time soon, you’re probably […]

  • Online Video Trumps TV In Engagement

    Online Video Trumps TV In Engagement, Ad Shifts by Wayne Friedman, Some worldwide traditional TV ad spending — as well as display advertising — is shifting into new online media video campaigns. According to a survey, 73% of respondents said online video spend had increased over the last 12 months — TV and display were […]

  • Mobile Video Changing Marketing

    Is Mobile Video Changing Marketing? Why We Should All Embrace the Shift by 36creative June 6th, 2013 Video has become an increasingly important aspect of modern marketing. The rise of mobile technology means that a good mobile video strategy is something of a necessity for any marketer wishing to stay ahead of the curve. The […]

  • Shorter Videos Drive Growth in Viewing

    Shorter Videos Drive Growth in Viewing — Will Ads Follow? by Daisy Whitney, Wednesday, June 5, 2013 TV shows and long-form content have drawn the bulk of attention and much of the ad dollars in digital video, but a shift may be underway toward short-form videos. Consider these findings from the most recent FreeWheel report […]

  • the Rise in Online Video for Brand Storytelling

    What the Rise in Online Video Means for Brand Storytelling May. 31, 2013 When your audience can see themselves in your story, the need to persuade disappears. Michael Margolis, CEO, Get Storied Binge viewing, time shifting, live streaming, DVR, the Hopper, tablets, Hulu, Netflix, iTunes, YouTube, smartphones…all these technologies and media-consumption habits are the proverbial […]

  • Video and Viral for Your Online Business

    Freeze Frame: Going Video and Viral for Your Online Business By Alexander Vesia, Published June 2, 2013 Information in Real Time With the abundance of visual media today, it may seem trite for any online business pro to make a video. Kids can do it with their smartphones and video media is so prevalent everywhere—from […]

  • Videos Make Sales & Create Results

    Why Videos Make Sales & Create Results May 27, 2013 We’re back with Wayne Ford ‘Sociable Video Training‘ Video Coach! Working as an Los Angeles video producer and director by day he has worked hard to take everything he’s learnt over the past near-decade and bundle it all into a incredible learn how to make […]

  • Use Video as a Marketing Tool

    Why Use Video as a Marketing Tool? May 27, 2011 It trumps written advertisements. It destroys direct mail. Video has been called the ‘Ultimate Marketing Tool’ by some experts. And should we wonder why? In its infant days in the Edison labs, video dazzled and mystified the age of the horse and buggy. In our […]

  • Bolster Your Online Video Strategy

    3 Ways to Bolster Your Online Video Strategy May 29, 2013 By Jeff Hunt There’s no doubt that video is a powerful way to showcase products on an e-commerce site. A well-thought-out and orchestrated video strategy can improve search engine optimization and boost conversion rates by providing site visitors with new ways to engage and […]

  • Strategy for Online Video

    Have A Strategy for Online Video: Video Marketing Tips Sanket Patel – Guest Expert It is quite easy to go through the resources available online on how to create a perfect video for driving links back to your website. It will just take half a day to know the various technical aspects of video creation […]

  • Reasons to add video to your marketing strategy

    Top reasons to add video to your marketing strategy Posted on May 29, 2013 by James Murphy You’ve probably already noticed how video is taking over the internet. With YouTube ranking as the second largest search engine, it’s crucial to make sure your brand has a presence on the site. Not to mention how prominently […]

  • Video gives you twenty seconds to capture the viewer

    Online video gives you twenty seconds to capture the viewer Owen Burns 27th May 2013 ONLINE video has seen a huge spike in popularity that will only increase. With the barriers to creating high-quality content continually breaking down, the next five years will see an influx of companies taking advantage of consumers’ love for online […]

  • Tops for mobile video discovery

    Social recommendations tops for mobile video discovery American mobile video watchers are almost twice as likely to watch videos shared by friends as they are via web search, according to a survey conducted by Harris Interactive on behalf of web TV content sharing site Telly. The study – conducted online in April among over 2,000 […]

  • Video Drives Up Sales

    Video Drives Up To 35% Sales Bump For CPG Brands by Daisy Whitney, Thursday, May 23, 2013 The age-old question about advertising is which half is working, but the more important one may be “Did this media buy drive sales?” Because the bottom line of any marketing effort is whether it resulted in an improvement […]

  • Video in Content Marketing for Business

    Video in Content Marketing: How to Make a Business Video Video is a great asset to any content marketing strategy. It allows you to engage your customers, provide infomation about your company or brand and position your employees as leaders in the industry. There are many myths video is difficult and expensive to produce. But […]

  • YouTube Marketing Guide

    The 2013 YouTube Marketing Guide How does a company that sells blenders attract over 220 million views on YouTube? How does Zappos drive over 250,000 visits a year to its website from YouTube? With over 72 hours of footage being uploaded to YouTube every minute, how do you successfully market your business on the world’s […]

  • Social Media

    Social Media Don’t Sell. Get Over It! 19 May 2013 by Frederic Gonzalo During Social Media Marketing World event in San Diego last month, Chris Brogan gave a provocative session, aptly called: You Aren’t Going to Like This: Social Media Isn’t the Answer! It echoed what I strongly believe and what I tend to recommend […]

  • Engagement Strong For Made-for-Web Video Content

    Ad Engagement Relatively Strong For Made-for-Web Video Content May 20, 2013 by MarketingCharts staff Made-for-web content performs just as well as repurposed TV content when it comes to ad engagement, according to research from Tremor Video. The study, named “Upfront, NewFront, Nupfront,” compared ad metrics for 5 publishers that repurpose TV content on the web […]

  • Affiliate Video Marketing

    What Is Affiliate Video Marketing By Ben Bernstein, Published May 16, 2013 As a business owner your responsibilities and tasks can be overwhelming at times. Because of these many responsibilities, you may find yourself pressed for time when it comes to marketing your products and services. This is where affiliate video marketing can be of […]

  • Beginner Guide to Video Marketing

    A 5-Step Beginner’s Guide to Video Marketing Posted on May 7, 2013 by Michael Mogill Video marketing: You’ve heard the experts talk about it, the gurus blog about it, and your business peers rave about it, but how do you get started? What is the first step to creating your own engaging video content, and […]

  • Basics of Video Storytelling

    The Basics of Video Storytelling Posted May 16, 2013 Posted by: Neil Davidson For some time, marketers have been moving away from the traditional selling tactics of TV commercials. It is no longer enough to tell audiences that your product is great and that they should buy it. One of the buzzwords that characterises the […]

  • Video Increases Traffic and Click Conversion

    Reasons Why Video SEO Increases Traffic and Click Conversion By Abhinav Jain On May 10, 2013 • Video is acknowledged to be one of the most popular content online. Millions of people from all over the world have had significant experience and enjoyment in watching videos. In fact, Americans have so far engaged themselves in […]

  • Video Marketing Transform Your Sales

    Could Video Marketing Transform Your Sales? By Gabrielle Karol Published May 06, 2013 FOXBusiness Video marketing can take up a lot of time and resources – but it could pay off in the end. Find out how one company’s viral videos led to thousands of sales. Plus, take a look at four companies that may […]

  • Every Business Website Needs Video Immediately

    The Truth: Why Every Business Website Needs Video Immediately by Derek Halpern As the internet shifted from text to video, I cringed. I prefer to read. But here’s the deal: Nothing builds rapport, gets traffic, and makes sales like a good video. I’ll explain. No matter how hard you try, some people will never feel […]

  • Ways To Use Video Marketing

    Creative Ways To Use Video Marketing Written by Kari Ausloos on 09 May 2013. Are you looking for a creative way to showcase your business or website? Why not embrace video marketing? Creating videos is a highly successful marketing strategy. However, it is one that requires a bit of thought and effort. But there is […]

  • Execute Your Video Content Strategy

    Execute Your Video Content Strategy in 8 Steps By Mark Walker published May 9, 2013 n my previous post, “Using Video Content to Drive Brand Awareness, Leads, and Sales,” I took you through the first four steps of the definitive B2B video marketing strategy. In this second post, we focus on executing your video content […]

  • Twitter Vines Get Shared More Than Online Video

    Twitter Vines Get Shared 4x More Than Online Video Researcher says nascent tool packs branding punch By Christopher Heine Marketers love them some Twitter Vines—and for good reason, it turns out. Unruly Media’s research reveals that branded Vines (see Doritos example below) are shared four times as often as branded Internet videos. What’s more, Unruly […]

  • Better Video Marketing

    5 Tips for Better Video Marketing by Jeremy Vest May 07, 2013 As the Internet changes the way prospects access products and services, businesses must focus on new marketing strategies to get on the radar of their target audience. According to ComScore, the online video reaches 85.4% of the U.S. Internet audience. If your business […]

  • Video as a Marketing Strategy

    How to Use Video as a Marketing Strategy Savvy business leaders look at a spectrum of options to make their services and/or products known to others and increase business. Video is an excellent way to reach prospective clients, inform them about the products you offer, and persuade them to buy. There are several reasons why […]

  • YouTube’s video content library spans millenniums

    YouTube’s video content library spans millenniums Published on May 7, 2013 by Brafton Editorial When you take a step back, the internet is a pretty ridiculous place. All the content circulating through the interwebs can make America seem pretty small. As if that existential thought wasn’t enough, YouTube’s Vice President, Global Head of Content Partnerships […]

  • Video Marketing

    Video Marketing Posted by admin on May 8th, 2013 This short article may serve as a video marketing general data guide and it refers to starting your home business from the computer, not starting a home based business that offers computers or computer services. If you are thinking about running your own home-based business or […]

  • Shut Up And Let Video Do The Talking

    When To Shut Up And Let Video Do The Talking Posted by Guest on May 6, 2013 What do a goldsmith, a luxury cabin and an INC 500 company have in common? I’ll answer that after a few words (to set the stage). We are at war. I recently read a slide deck that revealed […]

  • Tips to Optimize Your Video Marketing Efforts

    5 Tips to Optimize Your Video Marketing Efforts May 1, 2013 By Michael Litt Let’s face it, video has taken the online world by storm over the last few years and we’re really only just beginning to learn how to best harness its power. Furthermore, the technology, data and tools being made available to retailers […]

  • Clever Ways Your Business Can Use Video to Drive Traffic

    5 Clever Ways Your Business Can Use Video to Drive Traffic Posted May 3, 2013 Posted by: Steve Young Tired of hearing about how video increases conversions? Yeah me too. And I live and breathe online video. However, you’re a savvy marketer. You read the Social Media Today and probably other popular marketing blogs, so […]

  • The role of video in digital marketing

    The role of video in digital marketing By Jason Cozens | May 2, 2013 If a picture says a thousand words, then a 30 sec video can say 100,000′s of words; that’s why TV and video are viewed by ten times more people than those who read magazines or newspapers. With YouTube now watched by […]

  • Power Of Online Video Marketing

    Tap Into The Power Of Online Video Marketing By John Convery Video has become an increasingly powerful part of overall marketing strategies and is a key part of any marketing playbook. Tactically, online video is an important part of marketing planning and budgets and is directly responsible for success in driving brand awareness and sales. […]

  • Retail Business through Video

    Show Off Your Retail Business through Video By: Marketing 30 Apr Creating a video for your business may seem like a tough task, but it doesn’t have to be! Video is a great way to promote your business in a way that words and pictures cannot. Pictures can only do so much, but video can […]

  • Engaging Today Video Audiences

    The Key to Engaging Today’s Video Audiences: Respect Their Time Effective Ads Will Give Consumers What They Want, When They Want It, and No More By: J.P. Colaco Published: April 28, 2013 Twenty-five years ago, George Stalk of the Boston Consulting Group introduced the concept of “time-based competition,” calling attention to the success of companies […]

  • Secrets To Effective Video Marketing

    Secrets To Effective Video Marketing Revealed Video marketing is a highly effective tool that all smart business owners are utilizing to dramatically increase sales and boost profits. In fact, it’s actually easier to rank videos on search engines than it is to rank your website. But, in order for video marketing to work it must […]

  • Twitter and Facebook Are to Challenge YouTube

    Twitter and Facebook Are Poised to Challenge YouTube The growing video ad pie By Tim Peterson U.S. advertisers will spend $4.14 billion on digital video this year, according to eMarketer estimates. Yet while Twitter and Facebook are among the most popular ways to find and watch videos, they’ll only see a tiny sliver of those […]

  • Great Video Yes But Key Words Critical Too

    Great Video Yes, But Key Words Critical Too! April 29, 2013 At tvkevin productions we put as much effort into what we say as we do what we shoot. We have to because the great story of your business can’t be searched online by someone just trying to guess what words describe your video. That’s […]

  • Digital Video Advertisers Up Budgets

    Digital Video Advertisers Up Budgets, Shift Spend From Display and TV by Vahe Habeshian | April 25, 2013 As online video becomes a part of the marketing plans of a growing cross-section of advertisers, 72% of video buyers’ budgets increased in the past year, according to the 1Q13 analysis of the State of the Video […]

  • Social video: let your brand do the talking

    The seven steps of social video: let your brand do the talking by Spiro Pissas ON 26 April 2013 As a zeitgeist of the millennial’s demographic landscape, social networks are virtual IV tubes of information, channeling data and content to a ready and waiting audience via digital and mobile platforms galore. The lines between television […]

  • Consumers more likely to share and comment on video content than text

    Consumers more likely to share and comment on video content than text 26 April 2013 – posted by Ishbel Macleod Consumers are more likely to share, ‘like’ or comment on an online video than a text article, with humour being the number one reason. A survey by Usurv of 1,000 UK adults found that 56 […]

  • Video Content to Drive Awareness, Leads and Sales

    How to Use Video Content to Drive Awareness, Leads, and Sales: A Guide By Mark Walker published April 26, 2013 Throughout 2012, video marketing for B2B businesses undoubtedly showed an upward trend in both effectiveness and popularity, and most industry observers expect this to continue into 2013 and beyond. Here are a few relevant findings […]

  • Types of content people love to share

    17 types of content people love to share From videos to SlideShare presentations to quotes, consider adding these content types to your editorial or social media calendar. By Jeff Bullas | Posted: April 24, 2013 In building my blog over the last four years I have discovered some insights and important principles about creating content […]

  • Strategies for Promoting Your Online Video

    Five Strategies for Promoting Your Online Video Filed under: Biz Voice by Bizvoice Productions The Internet is a giant place, and depending on what you want to use it for, it can seem confusing or downright overwhelming. If you’ve just made a business video, there are a whole lot of ways to go about promoting […]

  • Video, Journalists & PR Keys to Local Small Business Marketing

    Video, Journalists & PR: 3 Keys to Local Small Business Marketing Liana “Li” Evans, April 24, 2013 Competing with the big names, giant retailers, and pop up chains can be a tall measure for any small- to medium-sized business (SMB), especially when resources, namely time and money, are at the heart of it. At Pubcon, […]

  • Your Business Tried Video Marketing?

    Has Your Business Tried Video Marketing? By YOU’RE THE BOSS EDITORS April 10, 2013 We’ve just published a Conversation with Michael Dubin, a founder of Dollar Shave Club, the razor-blade business that got its start with a promotional video that went viral in March 2012. It featured Mr. Dubin walking briskly through a warehouse as […]

  • Sales Video Techniques To Crush Your Quota

    5 Sales Video Techniques To Crush Your Quota 4/22/2013 Recently I was introduced to an impressive software application that can drastically improve the sales experience, called ProposalApp. It lets users create customized microsites with the user’s proposal, links and sales videos – all built right into the page. Pretty neat. But it also highlights a […]

  • Video is a Powerful Social Media Marketing Tool

    Why Video is a Powerful Social Media Marketing Tool In a recent post about the updates to Facebook, we talked about how images tend to engage consumers more than text. A social media marketing tool that is even more effective at capturing the attention of your target audience is video. Did you know that approximately […]

  • Start a Video Blog for Your Small Business

    How to Start a Video Blog for Your Small Business Chad Hill | April 23, 2013 Making the switch to inbound marketing requires writing great content. Writing great content requires time. The problem is that most small businesses don’t have the time and therefore have been slow to adopt content marketing. Some agencies have tried […]

  • Tips for Using Video Marketing

    Tips for Using Video Marketing Published on April 22, 2013 by Pavel Ushakov in Marketing category. If you want to remain competitive in the online marketplace, a static website with text-only content is no longer enough to attract the attention of people in your target audience. Video marketing is one of the hottest trends of […]

  • Scriptwriting Ideas for Online Video Marketing

    Tips for Scripts: 4 Scriptwriting Ideas for Online Video Marketing By Brendan Cournoyer, Published April 22, 2013 During our ongoing Video Marketing University webinar series, one of the themes we’ve emphasized over and over again is the importance of planning and preparation. And when it comes to video marketing content, one of the most basic […]

  • Irresistible Viral Marketing Videos

    9 Irresistible Viral Marketing Videos There are lots of ways to go about putting together a clever YouTube ad. Watch these examples for a little inspiration. An average of 75 million people in the U.S. watch online video every day, streaming almost 40 billion videos every month. YouTube accounts for the lion’s share of this […]

  • Viral Video Tips How to Make a Viral Video

    5 Viral Video Tips: How to Make a Viral Video [PRESENTATION] By Daniel Zeevi | Apr 07, 2013 | Everyone loves a good video. Video just flat out works! But the tape has already started to roll on that one, with 87% of online marketers already using video content (Outbrain 2012) and 72 hours of […]

  • Video Production: Don’t Fear It

    Video Production: Don’t Fear It Posted April 19, 2013 If you think your business could benefit from a video marketing campaign, but aren’t sure where to start, you’re not alone. Many businesses delay incorporating video into their marketing strategy, because they don’t know what they should do first or how to go about it. Put […]

  • Ultimate Video Marketing Studio

    The Ultimate Video Marketing Studio [how to] By Mitch Solway on February 14, 2013 It’s great to “talk the video marketing talk” but at the end of the day you’ve got to “walk the video marketing walk”. All of the video conversion strategies and tactics are useless if you’re not creating video. We need the […]

  • Increase Sales for a Product through Video Marketing

    How to Increase Sales for a Product through Video Marketing By Zsolt Bicskey, Published April 11, 2013 It is little wonder that video marketing has become such a hot topic in digital marketing circles; in the past few years, more and more companies have seen that a solidly-conceived and well-executed video marketing campaign can result […]

  • Ways to Incorporate Video Into Your Marketing Strategy

    An Incredible Look at Online Video Usage, and 6 Ways to Incorporate Video Into Your Marketing Strategy By Elie Ayrouth, Published April 10, 2013 With roughly 8.5 in every 10 online users accessible through online video marketing, there’s no shortage of marketers trying to edge their way into those statistics. DemandForce has pieced together a […]

  • Consider Before Making a Funny Marketing Video

    What to Consider Before Making a Funny Marketing Video Posted April 11th, 2013 by Courtney Kettmann “Humor in advertising is like a gun in the hands of a child. You have to know how to use it. Otherwise, it can blow up on you.” (Miller, 1992) I’m willing to admit a weakness: I am usually […]

  • Online Video Marketing Strategies for Success

    Online Video Marketing Strategies: Your Road MAP for Success Video has infiltrated every aspect of our lives – our homes through television and computers, our mobile phones, airplanes and airports, our cars, you can even view video while standing in line at the grocery store, or pumping gas at the gas station. It’s predicted by […]

  • Important online video is to the brand’s marketing

    How important online video is to the brand’s marketing. Topshop’s CMO Justin Cooke explains why his brand took advantage of the Harlem Shake meme and how important online video is to the brand’s marketing. Marketing Week (MW): What inspired the Harlem Shake video featuring models Jourdan Dunn, Cara Delevingne and Rosie Tapner? Justin Cooke (JC): […]

  • Online advertising will be video

    Soon, all online advertising will be video Cameron Yuill is the Founder and CEO of AdGent Digital. Video advertising will double approximately every two years until all online ads will be video ads. That’s right — all online ads will be video. I am calling this prediction “Cam’s Law” (after moi) with due respect and […]

  • Measure the Success of Video Marketing Campaigns

    Top 10 Ways to Measure the Success of Video Marketing Campaigns paul April 10th, 2013 Videos bring together sound, pictures and interesting story lines.And when the “social” aspect is added to these videos, what we get is a surefire way of delivering a targeted message to consumers instantly. But it is extremely difficult to measure […]

  • Why People Watch Video On Their Smartphones

    CHART OF THE DAY: Why People Watch Video On Their Smartphones Marcelo Ballvé | Apr. 9, 2013, This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here. Video consumption on mobile phones has grown faster than PC […]

  • Video Revived the Marketing Star

    Video Revived the Marketing Star From: Business 2 Community – Dave Klawinski | Sunday, 07 April 2013 American popular culture just wouldn’t be the same without some of the advertising campaigns of yesteryear. Harkening back to a simpler time the following five nostalgia-laden marketing campaigns should be familiar to everyone over the age of 35.A […]

  • Marketing New Video Challenge

    How To Handle Marketing’s New Video Challenge From: MediaPost’s Online Video Insider – Neil Perry | Friday, 05 April 2013 It’s a dilemma. Marketers today are faced with a true challenge in dealing with the ever-increasing demand for video for social channels, while they are still being held to the highest levels of production standards […]

  • Tourism Videos for everyones style

    Tourism Videos for everyones’s style Vidéos touristiques, à chacun son style! 4 avril 2013 En matière de promotion touristique sur le web et les réseaux sociaux, la vidéo prend depuis quelques années une place grandissante et de nombreuses destinations investissent à juste titre dans ces contenus dont les touristonautes sont de plus en plus friands […]

  • Video Marketing for Sales and Return On Investment Boost

    Use Video Marketing for Sales and Return On Investment Boost Posted April 3, 2013 Let’s talk sales and how video marketing can work for your brand or organization. Why Video Marketing Works I consult with companies regarding their Marketing and Sales efforts on a weekly basis. During many of these conversations, I might refer to […]

  • Video Clips Are Not Created Equal

    Warning: Web Video Clips Are Not Created Equal Posted on March 15, 2013 by Alexis Groves Have you typed a search term in video sharing sites like YouTube and Metacafe and came up with a number of similarly-themed videos, but only liked a handful of them? This only proves that not all web video clips […]

  • Tips to Convince Anyone About Online Video Marketing

    12 Tips to Convince Anyone About Online Video Marketing Posted by David Murdico on April 3rd, 2013 If you’re having trouble convincing your marketing team, business partners, clients, boss or even yourself that online video marketing is not only worthwhile in the short run but also cost effective in the long, then read on. Video […]

  • Should Video Marketing Be Your Next Move

    Should Video Marketing Be Your Next Move? Yes! Video is one of the easiest pieces of content your business could create. Video marketing is entertaining, it’s visual, and it’s inherently viral in nature. This week, Sean and Jacey discuss how every SMB can benefit from this simple form of content marketing. Don’t stress over the […]

  • Importancia Del Vídeo Para Crear Contenido

    La Importancia Del Vídeo Para Crear Contenido Lola Garcia Lunes, 1st of abril 2013 YouTube se ha convertido en una plataforma muy interesante de búsqueda de contenido y atracción de visitas, además de mejorar el ranking en Google de las páginas web. Por comentar algunos datos que muestra Youtube en su página: Cada minuto se […]

  • Video and Audio as a Content Strategy

    Using Video and Audio as a Content Strategy By Megan Totka, Published March 15, 2013 Business websites contain a plethora of content. Until fairly recently, the content that was posted on most websites consisted primarily of text and photos. While these types of sites can definitely be interesting, businesses are now focusing on using rich, […]

  • Creativity factor into Business video marketing

    Where does creativity factor into B2B video marketing? Everywhere Sure, YouTube hit the 1-billion-monthly user mark this month, but how many of those consumers watched B2B video content? Brands investing in video marketing can’t capitalize on internet memes as often as B2C counterparts, but they also shouldn’t overlook video completely – they just need a […]

  • Video Continue to Dominate Google Search Results

    Video Snippets Continue to Dominate Google Universal Search Results Carla Marshall | 19 hours ago Google Universal (or Blended) Search pulls data together from different ‘vertical’ sources to display together on the same page. This means that the user is usually presented with a choice of web pages, maps, images, shopping results, videos, location based […]

  • Video Content Marketing Elements of An Effective Strategy

    Video Content Marketing: 4 Elements of An Effective Strategy From: Content Marketing – Rob Ciampa | Friday, 22 March 2013 Businesses are flocking to video content marketing as an efficient and wickedly effective content tactic. But the focus on making the video often overshadows the marketing of it. And winning followers on YouTube requires different […]

  • Is Your Video Marketing Strategy Smart

    Is Your Video Marketing Strategy Smart or Stupid? Posted by David Murdico on March 27th, 2013 Your Brand, startup or organization is throwing video into the digital marketing mix like crazy, but are you putting enough smarts behind your video marketing strategy? Do you even have a strategy? Are you putting the same time and […]

  • Optimizing for Mobile is No Longer Optional

    Optimizing for Mobile is No Longer Optional! Designing for the Mobile Inbox There’s no doubt about it: we are living in a mobile world. Smartphone penetration in the US has reached 55%, and—perhaps more importantly—70% of consumers say they delete emails immediately if they don’t render well on their mobile device. In Designing for the […]

  • Benefits of Video Marketing

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