Posts Tagged ‘corporate videos’

  • Riviera Nayarit Destino Indispensable para Convencionnes e Meeting Planners

    Destino indispensable para convencionnes e meeting planners. Riviera Nayarit, Punta Mita, Sayulita, Nuevo Vallarta, San Pancho, Nayarit. México Meeting Network, el sitio especializado en turismo de convenciones y dirigido a los organizadores de grandes eventos, destacó a Riviera Nayarit como el “destino de la semana” “Todos los organizadores de congresos y convenciones deben tener a […]

  • Incentive Groups & Conventions VIDEO PRODUCTION

    Incentive Groups & Conventions VIDEO PRODUCTION Puerto Vallarta – Riviera Nayarit Our dedicated staff and network of videographers, editors, writers, and producers create the kind of video productions that will have a powerful impact on your audience: Comprehensive production services Concept creation Storyboarding Scripting Studio or location shooting Casting, animation, audio design, voice-over talent, and […]

  • Video Storytelling for Tourism Content

    Video Storytelling for Tourism Content Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, Nuevo Vallarta, San Pancho, Jalisco, Nayarit, Riviera Maya, Los Cabos, Cabo San Lucas, Nayarit, Mazatlan, Manzanillo, Costa Alegre, Mexico Thanks to social networks, we’ve naturally been driven to a host of metrics that include attributes of “engagement” and conversations shared online. The quest […]

  • All about Riviera Nayarit Mexico

    All about Riviera Nayarit, Mexico Riviera Nayarit – Nuevo Vallarta – Bucerias – Punta Mita – Sayulita – San Pancho Nuevo Vallarta & North of Vallarta: Many people assume Nuevo Vallarta is a suburb of Puerto Vallarta, but it’s a stand-alone destination over the state border in Nayarit. It was designed as a mega resort […]

  • YouTube Just Got Better for Marketing

    YouTube Just Got Better for Marketing, Here’s How Top Brands Use It By Jennifer Beese As technology continues to evolve, the way people watch and interact with video content on YouTube does too. From cross-promotion features to offline viewing support, the platform has made several changes in order to adapt. Last month, YouTube rolled out […]

  • Best Explainer Videos & How to Make Your Own

    Explainer Videos, the Guide: 5 Best Explainer Videos & How to Make Your Own By Megan Marrs Today we’ll be covering everything there is to know about explainer videos. They’re fun to make, will jumpstart conversion rates, and are overall great to have for any startup business. Let’s get started! What is an Explainer Video? […]

  • Do not Need to Go Viral to Make Video Marketing Work

    Why You Don’t Need to Go Viral to Make Video Marketing Work Thursday is guest post day here at Duct Tape Marketing and today’s guest is Amy Harrison – Enjoy! A viral video is the dream of many marketers and business owners. One smash hit can transform a business’s reach overnight. And it’s not just […]

  • Secret to viral video marketing

    The secret to viral video marketing The top 10 viral marketing videos but what does it take for a campaign to go viral? Jessica Twentyman theguardian.com, In 2013, the stand-out winner in the race to create the most viral piece of branded content was Dove, with its three-minute Real Beauty Sketches film. That is according […]

  • Video Persuade 73% of People to Buy

    Video Helps Persuade 73% of People to Buy a Product or Service [Survey] Greg Jarboe, This morning, Animoto reported new survey results that show video has a positive impact on purchase decisions and drives brand engagement. The new Animoto Online and Mobile Video Study surveyed 1,000 U.S. consumers and revealed that nearly three-quarters (73 percent) […]

  • Online Product Videos Boost Purchase Likelihood

    Viewers Say Online Product Videos Boost Purchase Likelihood by MarketingCharts staff Online product and service videos positively affect brand image and drive purchase decisions, say respondents to a survey from Animoto. The survey was fielded among more than 1,000 US adults who had watched online video on their computers, tablets or mobile phones at least […]

  • Video Marketing Make The Most of Your Campaign

    A Crash Course in Video Marketing: Make The Most of Your Campaign Anish Patel – In just about every marketing blog, we are told that we must incorporate short promotional videos within our marketing strategies. While we understand that video offers numerous benefits such as longer engagement times on our websites, not all of us […]

  • Video For Marketers Branded Content

    Video Tips For Marketers’ Shift To Branded Content by Daisy Whitney, Thursday, Branded content has quickly become more vital to marketers, and now about 79% of them say they are shifting into this area. Many are staking their claim via video, says online video platform Ooyala in a new report. That shift is occurring because […]

  • TV And Digital Video Media Heaven

    TV And Digital Video: Match Made In Media Heaven by Matt Cote, Monday, March 3, 2014 Advertising pundits tend to talk about television and online video as an either-or choice. In fact, it’s much more productive to discuss them from a “both” perspective. Unfortunately, people often overreact when they see stories like a recent one […]

  • How Much Should Your Hotel Marketing Budget Be

    How Much Should Your Hotel Marketing Budget Be? By Dave Spector Monday, Jan. 27, 2014 One of the most vexing questions posed to marketing managers in any industry is: “How much should our budget be? Whether you are being asked to submit next year’s budget or a funding request for your next campaign, knowing how […]

  • Facebook New Video Ads

    Target With Facebook’s New Video Ads Not just a mass market blunt instrument By Garett Sloane Facebook’s video ads are on target, for some brands. The social network’s new autoplay video ads come with some key targeting capabilities, but they are still an exclusive purchase that won’t be accessible to all advertisers, sources said. Brands, […]

  • Vallarta-Nayarit Takes Home Three Gold 2013 Magellan Awards

    Vallarta-Nayarit Takes Home Three Gold 2013 Magellan Awards The “Vallarta-Nayarit, Live it to Believe it” joint campaign spearheaded by the MTB won first place in the the Golf, Beach and Adventure destinations categories. The successful campaign, “Vallarta-Nayarit, Live it to Believe It,” promoted jointly by the Riviera Nayarit and Puerto Vallarta and spearheaded by the […]

  • WestJet’s Viral Christmas Video

    3 Lessons for Marketers from WestJet’s Viral Christmas Video [VIDEO] Posted December 12, 2013 If you’ve been anywhere on the internet in the past three days, you’ve more than likely run into the joy and generosity of WestJet’s Christmas Miracle video. To say it was a success may be a bit of an understatement. In […]

  • How Hotels & Resorts Market Online

    Destination Visibility: How Hotels & Resorts Market Online Soon, video in travel will become a pre-requisite to sell online If you are marketing a travel business to consumers, it likely has a visual story. Video is a must. Video Solutions for Web Service Providers Testimonials Captures customer experiences through authentic, unscripted interviews that build trust […]

  • Homestyle Hospitality

    Homestyle Hospitality Travelers remain very much focused on experiencing destinations as if they were locals, and they’re increasingly abandoning impersonal formality in their endless quest to achieve genuine familiarity. Our research partner, Iconoculture, has even given it a name, “Homestyle Hospitality” and they’ve illustrated how this trend is not only about giving travelers a sense […]

  • The Digital Elite Traveler

    The Digital Elite Traveler According to the Global/Harrison Group Portrait of Digital Travelers, newly-released by MMGY, the use of both smartphones and tablets has increased so rapidly since 2011 that it has spawned a new class of travelers – the “Digital Elite.” These individuals own and use at least a smartphone and tablet to plan […]

  • Starwood Puts Loyalty On iPad

    Starwood Puts Loyalty On iPad by Karl Greenberg, Starwood Hotels and Resorts’ loyalty program is putting a huge emphasis on expanding its suite of applications for mobile, with portals tailored to specific device platforms. But they are also making their apps more engaging, not just in terms of functionality, but in terms of eye candy […]

  • Loyalty With The Purse-string Holders Of Travel Moms

    How To Increase Loyalty With The Purse-string Holders Of Travel: Moms By Robyn Hannah Tuesday, Sept. 3, 2013 According to Boston Consulting Group, women control the finances for approximately 73% of American households, and based on research from Working Mother magazine and Chase Card Services nearly 60% of working mothers manage and control their household […]

  • Video hotel reviews

    Will video hotel reviews ever take off? 15 Jul 2013 TripAdvisor still dominates the review world, but there might be room for competition with video reviews. By Samantha Worgull Editorial Assistant sworgull@hotelnewsnow.com Some say a picture is worth a thousand words. What about a video? While TripAdvisor still dominates the review world, some startups are […]

  • Hotel reviews, the more the merrier

    For online hotel reviews, the more the merrier By Hugo Martin August 25, 2013, If you see a hotel with only a handful of online reviews, you might not be getting the full picture. A study by Spanish professors published by Cornell University found that initial online hotel reviews tend to be more negative and […]

  • Your hotel joined the video revolution yet

    Has your hotel joined the video revolution yet? By Emile Breure | 18 Jul 2013 | Social Media, Tips & Tricks Content marketing is emerging as a top marketing trend in 2013, and it will have a big impact upon the way marketers work over the next few months and into 2014. Video is a […]

  • Travel bloggers a boon to hotel marketing

    Travel bloggers a boon to hotel marketing 8 May 2013 Several global hotel chains are partnering with travel bloggers who have emerged as an influential resource for consumers By Elly Earls HNN correspondent GLOBAL REPORT—Despite the recent blasting travel bloggers received on BBC’s “Fast Track” travel program for their lack of authenticity and eagerness to […]

  • Increase your hotels direct website traffic

    10 simple measures to increase your hotel’s direct website traffic August 02, 2013 | Direct website traffic is very important in the hotel industry. Hotel’s own website and booking engine is where hoteliers have the greatest control over their image, rates, margins and several other essential factors that might also be somewhat controllable on other […]

  • Hotel Video Marketing Expert Interviews

    Hotel Video Marketing, Expert Interviews Series A selection of world’s top Hotel Video Marketing experts are featured below. If you’re looking to better understand video for hotels, you’ve arrived at the right place… In-depth interviews with leading hospitality marketing experts discussing modern video marketing strategies for hotels and tourism-related businesses are all here. The background […]

  • Twitter Launches #FollowMe Video Service

    Twitter Launches #FollowMe Video Service Lights, camera, Twitter. On Thursday, the microblogging service launched a new tool that allows users to instantly create shareable movies depicting their social footprint — top tweets, photos and followers. The videos will include a large selection of licensed soundtracks from a catalog of over one million songs, thanks to […]

  • Mobile Video Audience Spikes

    U.S. Mobile Video Audience Spikes To 45 Million by Mark Walsh, June 10 2013 The U.S. mobile video audience in the first quarter reached 45.3 million, up from 36 million a year ago. That 25% gain made the mobile phone the fastest-growing platform by viewership in the last year, while audiences on traditional TV and […]

  • Online Video Offers Better Engagement Opportunities Than TV

    Most Global Marketers Feel Online Video Offers Better Engagement Opportunities Than TV June 10, 2013 by MarketingCharts staff TV may hold the largest share of ad spending worldwide, but many marketers are eyeing the potential of online video as not only a viable alternative, but perhaps even a better one, according to a recent study […]

  • Make Your Video Marketing More Effective

    Simple Tips To Make Your Video Marketing More Effective Junlee lee Video marketing is a business strategy of which many people have failed to take full advantage. By spending a bit of time to gain a thorough understanding of the subject, it is possible to get truly impressive results. The advice and tips that follow […]

  • Saving money with video marketing campaigns

    Is neuroscience key to saving money with video marketing campaigns? Published on June 4, 2013 by Brafton Editorial Marketers face constant pressure to develop campaigns that have the greatest impact on customers, while minimizing any negative effect on brands’ bottom lines. What if they could create online content that elicits emotional responses better, requires shorter […]

  • Importance of Video In Marketing

    The Importance of Video In Marketing Your Brand June 5, 2013 Andrew Gothelf The importance of video in marketing is rarely understated. Yet matching the importance and power of video with the execution of video content is difficult to achieve. A combination of production, storytelling, distribution and timing all play a part in a video […]

  • Video Rules! You Need it in Your Content Marketing

    Video Rules! Why You Need it in Your Content Marketing By Alyssa Adkins, Published June 5, 2013 Yes, I love cat videos. No, the surprised kitty is not relevant to this post. But, the video is. Why? Because video rules! While you probably don’t need me to tell you, businesses and consumers alike are feverishly […]

  • Video Marketing Statistics Mean for Your Business

    18 Big Video Marketing Statistics and What They Mean for Your Business Have you climbed on board the video marketing train yet? If you own a small business or are in business for yourself, there’s a lot of compelling evidence suggesting that online video marketing should be a major focus of your advertising and marketing […]

  • Understanding Hotel Website Marketing

    Understanding Hotel Website Marketing Grand Miramar St-Regis Beach Festival 2015 St-Regis Beach Festival 2015 Punta Mita Golf Gourmet 2015 Punta Mita Golf Gourmet 2015 Punta Mita Golf Gourmet 2014 Shared by PromovisionPV.com More on Puerto Vallarta & Riviera Nayarit Video Marketing http://www.promovisionpv.com/WP/category/video-marketing/ Video Photo Production Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, Nuevo Vallarta, San […]

  • Hotel Hospitality Video Marketing

    Hospitality Video Marketing Solutions, CLIPPS.tv Mar 04, 2013 Great to be sitting down with you! Tell us about yourself, what your background in the business is, and where you are now professionally? JURGEN BIEFANG / CLIPPS.TV: Thanks for having us a part of your hospitality video marketing series! In my former life I was a […]

  • How Much Does a Marketing Video Production Cost?

    How Much Does a Marketing Video Production Cost? How much does a marketing video production cost? Not all video productions are created equal. Hence, not all video productions will cost the same. The complexity and quality of the final production will determine the investment required. A simple video production can cost as little as $, […]

  • Video Content: Advertising As Storytelling

    Video Content: Advertising As Storytelling By Daley James Francis, posted on May 30, 2013 Technology is a beautiful thing, and the more it advances, the more opportunities arise for companies to create truly awesome video content for their website or advertising campaigns without paying thousands for TV advertising. YouTube and Vimeo can reach just as […]

  • Take Advantage Of Video Content Trends

    Back To The Future: How To Take Advantage Of Video Content Trends by Eric Korsh, May 29 2013 Everything old is new again. In video, I see two reemerging trends of old staples: arcing scripted series and live programming. And this movement is not confined to TV. If you look closely, it’s evident in both […]

  • Effective video marketing campaign

    How to create an effective video marketing campaign 05-24-2013 Digital advertising has evolved rapidly in recent years, and has been largely driven by the increasing number of channels that have become popular among consumers. Digital advertising has evolved rapidly in recent years, and has been largely driven by the increasing number of channels that have […]

  • Video Marketing can Help your Business in Success

    Learn How Video Marketing can Help your Business in Success – Video Marketing Tips some niche markets video marketing expenditure has increased manifolds over the past few years. This trend is due to many a factors. The increased provision of bandwidth to the user and the decreasing costs has contributed in a decisive way. Videos […]

  • Social Media Driving Mobile Video Discovery

    Social Media Driving Mobile Video Discovery by Steve Smith The video viewing habit is migrating quickly from desktop to devices, but some of the familiar discovery mechanisms may not be porting over in quite the same way. For instance, according to a new survey by Harris Interactive of over 2000 users on behalf of social […]

  • Video Ad Views Hit All-Time High

    Video Ad Views Hit All-Time High: 13 Billion Greg Jarboe, April 26, 2013 The latest data from the comScore Video Metrix service shows that 182.5 million Americans watched 39.3 billion online content videos in March 2013, while the number of video ad views reached an all-time high at 13.2 billion that month. In February, 178 […]

  • Video Marketing for Business: Case Studies

    Video Marketing for Business: Case Studies and Quick Tips By Zsolt Bicskey, Published May 27, 2013 Video marketing for business purposes is critical in today’s increasingly content-centered, video-driven digital landscape—and if you doubt it, simply consider a few of the following facts. A product is 144 percent more likely to sell if it has an […]

  • Types of Video Marketing and How They Work

    6 Types of Video Marketing and How They Work [Creator’s Tip #92} So you’ve got a product and you want to drum up interest in it, or show how it works. Luckily for you, there are many options in creating an interesting marketing video. Really, all of the following six types of video marketing are […]

  • Secrets of Great Video Content Marketing

    Secrets of Great Video Content Marketing According to Wistia Posted by Dan Romanski on Fri, May 24, 2013 The use of online video is valuable for companies of all sizes, but there are still many questions about its use. Some of these questions include “How do we use video in my company’s marketing strategy?”, “What […]

  • Videos to Improve Conversion Rate of Your Website

    How to Use Videos to Improve Conversion Rate of Your Website Posted in How To on May 21st, 2013 If you consider it, there’s not much of a difference between online dating and browsing through a website. Yeah, the comparison is funny and even I chuckled at my weirdly-wired brain when I thought it. But […]

  • Video marketing should focus on emotional response

    Online video marketing should focus on emotional response Summary: Brands should find something that is happening in society and start talking about it such as a societal issue or current affair to engage audiences. By Ellyne Phneah | May 21, 2013 SINGAPORE–Instead on focusing on making viral online videos for marketing purposes, Asian companies should […]

  • Video Content Marketing Drive More Traffic

    Video Content Marketing: Drive More Traffic with Video by Tara Pickard on May 17, 2013 Video marketing isn’t just about getting your name out there and getting people to convert, it can also be a great way to build and maintain relationships once a prospect turns into a customer. Videos are actually ideal for content […]

  • Start YouTube Advertising

    How to Start YouTube Advertising in 9 Steps Alecsy Christensen, May 20, 2013 Online video is huge – 100 hours of video is uploaded to YouTube every minute! And video viewing doesn’t seem to be slowing down any time soon. If you’re ready to advertise on YouTube for the first time – with one of […]

  • Digital Video Advertisers Should Learn from Direct Marketing

    Three Lessons Digital Video Advertisers Should Learn from Direct Marketing by Doug Miller, Monday, May 20, 2013 As a consumer, I often see pre-roll ads on my phone, Roku, Wii, tablet and PC. And, as a digital professional, I also see ways those advertisers can put the basics of direct marketing to work with digital […]

  • Marketing Campaign Needs More than One Video

    Why your Video Marketing Campaign Needs More than One Video 17 May, 2013 By anish In today’s world, corporate video has evolved from a one-time, one-video market to numerous videos strategically released. Especially for big brands (though more and more for all companies), having only one video does not give you consumers enough information, and […]

  • Importance of Video Marketing for Your Business

    The importance of Using Video Marketing for Your Business Thursday, 16 May 2013 Ivan Aliku Video marketing is becoming more and more popular amongst business owners and internet marketers who use this method of web promotion to drive traffic to their website or business. With lots of uploads, downloads and sharing activities going on daily, […]

  • Integrate Video Into Content Marketing Strategy

    How To Integrate Video Into A Robust Content Marketing Strategy By Neil Davidson, Published May 18, 2013 Video is powerful because it shows there are people behind your business, which is important for building a strong brand that people can relate to. But how can you integrate it into your content marketing strategy effectively? Know […]

  • Video Marketing Tips for Maximum Local Impact

    10 Video Marketing Tips for Maximum Local SEO Impact Posted May 10th, 2013 by sophie kemp Video marketing is a hugely overlooked category of local search engine optimization for local businesses. Producing video content on a surface level seems like a daunting task for most small to medium sized businesses without an in-house video production […]

  • These Videos Went Viral

    Here’s Why These 6 Videos Went Viral A vide By Seth Fiegerman May 15, 2013 A video is never guaranteed to go viral, but a few factors make it significantly more likely. In the first few months of 2013, viral videos covered all kinds of topics: a serious look at female self-esteem, a silly competition […]

  • Essential elements of a viral video

    3 essential elements of a viral video By PR Daily Staff | Posted: May 13, 2013 While there’s no guarantee your next video will go viral, you can increase your chances by making sure it has the right content, context and conversation. Gil Wolchok, executive vice president at Synaptic Digital, expanded on each of these […]

  • The Future Of Video

    People Are People Are People: The Future Of Video by Adam Singolda, Friday, May 10, 2013 “I think I just passed by Sarah Jessica Parker, and btw I’m much taller than her,” I immediately texted my lady as I was walking into AOL’s annual Newfront presentation. The Newfront is a digital content event similar to […]

  • Best Video Marketing system

    Best Video Marketing system May 9th, 2013 Itay Komorovski As we all know by now, Video marketing is the best way to convert traffic into leads & clients. You tube is the 2nd largest search engine with over 72 hours of videos being uploaded every minute…It have over 4 billion views every 24 hours… Promoting […]

  • You Should Never Set Out to Go Viral

    Here’s Why You Should Never Set Out to Go Viral By Christine Erickson It starts with a small, unsuspecting subject. The perfect human reaction captured in a photo. Some dance move a bored teenager invented in his bedroom. A political figure casually texting while waiting for her flight. Cats — lots and lots of cats. […]

  • Guide to video marketing

    The beginner’s guide to video marketing by Michael Mogill, Young Entrepreneur Council May 8, 2013 | Video marketing: You’ve heard the experts talk about it, the gurus blog about it, and your business peers rave about it, but how do you get started? What is the first step to creating your own engaging video content, […]

  • All Video Is Not Created Equal

    All Video Is Not Created Equal As we have a very active video production business here at Boelter+Lincoln, I’ve been approached by several clients and potential clients with the request, “we need to get some videos produced, what will it cost for you to produce something for us?” Of course, there is no simple answer […]

  • producing a video from start to end

    A short guide to producing a video from start to end Brief The first stage is understanding the requirements and objectives for the video. Every company is different and every video is unique to the commissioning company. To get the best, it is vital to start by understanding the brief. At Shoot Cut Go we […]

  • Stats: Why You Should Implement Video Marketing

    18 Intriguing Stats: Why You Should Implement Video Marketing Posted by Carolyn Edgecomb on May 4, 2013 Are you considering implementing video into your marketing efforts? Each year, video is becoming increasingly more popular. Did you know that 72 hours of video are uploaded to YouTube every minute? Now that is a lot of video. […]

  • Dramatic rise in online video marketing

    New data shows the dramatic rise in online video marketing 01/05/2013 By Daniel Hunter Embracing online video as part of a marketing strategy is the next big thing for brands who hold an online presence, according to industry experts. Companies are now rushing to become video-savvy and offer an online video strategy that will help […]

  • Taking The Difficulty Out Of Video Marketing

    Taking The Difficulty Out Of Video Marketing May 3, 2013 Videos are excellent as marketing tool helping you boost your bottom line and reaching out to a large number of potential customers you are not reaching otherwise. Living in an age where people rely on the Internet heavily, newspapers and radio ads do not bring […]

  • Video content gaining more views and shares

    Video content gaining more views and shares in Q1 2013 Published on May 3, 2013 by Brafton Editoria YouTube’s success as a media sharing site is evidenced by just a couple performance indicators. Every minute, users upload 72 hours of video content to the page, and 1 billion unique visitors head to the site every […]

  • Who’s Watching Online Video?

    Who’s Watching Online Video? May 2, 2013 by MarketingCharts staff Online video attracts a significant audience, with 1 in 5 or more American adults watching a TV show online (23%), user-generated content (UGC – 31%), or originally produced online video (OPOV – 19%) on at least a monthly basis, per results from an IAB study […]

  • What makes a viral video viral

    So really, what makes a viral video viral? Part 1 Written by Rachel, May 03rd, 2013 Advertising in 2013 is certainly an interesting time. With online content and constant changes to the formats of social networks to allow for better advertising opportunities for business, we’re in an ever-evolving environment. However one thing that’s remained constant […]

  • Video Marketing web posts

    Video Marketing web posts 6 Ways to Use Online Video for B2B Event Marketing [Case Study] http://www.magnetvideo.com/content/6+ways+to+use+online+video+for+b2b+event+marketing+%5Bcase+study%5D/417024 Best Practices for Including Video in Demand Generation Campaigns http://www.magnetvideo.com/content/best+practices+for+including+video+in+demand+generation+campaigns/227749 Corporate Video SEO Best Practices for YouTube http://www.magnetvideo.com/content/corporate+video+seo+best+practices+for+youtube/18971 B2B Video Marketing & Social Media http://www.magnetvideo.com/content/b2b+video+marketing+%26amp%3B+social+media/202089 Marketing Video Script Example http://www.magnetvideo.com/content/marketing+video+script+example/167823 B2B Video Landing Page Examples http://www.magnetvideo.com/content/b2b+video+landing+page+examples/153010 Content Marketing […]

  • Hotel Video Gallery Best Hotel Videos

    Hotel Video Gallery, Best Hotel Videos Showcase Jan 23, 2013 Great to be sitting down with you Dimitri! Tell us about yourself, what your background in the hospitality business is, and where you are now professionally? DIMITRI SIONIS / HOTEL VIDEO GALLERY: Thanks for having me on your video marketing magazine. My background is from […]

  • Online Video Trends

    3 Online Video Trends Tessa Wegert | April 25, 2013 Media professionals place an incredible amount of value on online video. Not only are more brands using it overall, but they’re using it in smarter, more strategic ways. While pre-roll and in-stream advertising continues to be popular among agency marketers (eMarketer has found that more […]

  • Videos drive deeper engagement than text articles

    Online videos drive deeper engagement than text articles Consumers are more likely to share, comment and “like” an online video than a text article, with humour the number one reason they interact with video according to new research. These are the findings of a new study of UK internet users by Usurv which questioned 1,000 […]

  • Video Optimization or VSEO

    Four Part Series on Video Optimization or VSEO POSTED April 25th, 2013 By Josepf Haslam Your video is not a Field of Dreams. If you simply build it no one will come. In this four part series on video optimization for search, we will help you learn important tips and tricks about Video Search Engine […]

  • Video Marketing for Global Brands: Get With It Or You’re Done

    YouTube & Video Marketing for Global Brands: Get With It Or You’re Done Posted by Libor Safar on Wed, Apr 24, 2013 YouTube is the third most popular site in the world, according to Internet metrics provider Alexa, with traffic topping more than 1 billion unique visitors monthly. While businesses were initially slow to join […]

  • Creating YouTube Videos for Video Marketing

    Tips on Creating YouTube Videos for Video Marketing by heidithorne Posting content on YouTube can be a cost effective video marketing tool. And you don’t need a videographer or tons of equipment. In fact, you could create your first video for almost free! I didn’t know much about video before I started working with it […]

  • Hotel Experiences with Mobile Video

    Stellar Hotel Experiences with Mobile & Video, Monscierge Apr 22, 2013 Welcome Marcus! Tell us about yourself, what your background in the business is, and where you are now professionally? MARCUS ROBINSON, CEO / MONSCIERGE: Thanks for having me on to be a part of this interview series; I’m certain your readers will find value […]

  • Ways That a Video Blog Can Work Wonders for Your Brand

    Five Ways That a Video Blog Can Work Wonders for Your Brand Ruth Barton 04.18.13 Many people have a negative attitude towards video blogging. They understand it as a person talking directly at a camera and explaining a strong opinion. Yes, that is video blogging—but not the only kind. Like a written blog, a video […]

  • Ultimate Video Marketing Studio

    The Ultimate Video Marketing Studio [how to] By Mitch Solway on February 14, 2013 It’s great to “talk the video marketing talk” but at the end of the day you’ve got to “walk the video marketing walk”. All of the video conversion strategies and tactics are useless if you’re not creating video. We need the […]

  • Increase Sales for a Product through Video Marketing

    How to Increase Sales for a Product through Video Marketing By Zsolt Bicskey, Published April 11, 2013 It is little wonder that video marketing has become such a hot topic in digital marketing circles; in the past few years, more and more companies have seen that a solidly-conceived and well-executed video marketing campaign can result […]

  • Ways to Incorporate Video Into Your Marketing Strategy

    An Incredible Look at Online Video Usage, and 6 Ways to Incorporate Video Into Your Marketing Strategy By Elie Ayrouth, Published April 10, 2013 With roughly 8.5 in every 10 online users accessible through online video marketing, there’s no shortage of marketers trying to edge their way into those statistics. DemandForce has pieced together a […]

  • Consider Before Making a Funny Marketing Video

    What to Consider Before Making a Funny Marketing Video Posted April 11th, 2013 by Courtney Kettmann “Humor in advertising is like a gun in the hands of a child. You have to know how to use it. Otherwise, it can blow up on you.” (Miller, 1992) I’m willing to admit a weakness: I am usually […]

  • Online Video Marketing Strategies for Success

    Online Video Marketing Strategies: Your Road MAP for Success Video has infiltrated every aspect of our lives – our homes through television and computers, our mobile phones, airplanes and airports, our cars, you can even view video while standing in line at the grocery store, or pumping gas at the gas station. It’s predicted by […]

  • Important online video is to the brand’s marketing

    How important online video is to the brand’s marketing. Topshop’s CMO Justin Cooke explains why his brand took advantage of the Harlem Shake meme and how important online video is to the brand’s marketing. Marketing Week (MW): What inspired the Harlem Shake video featuring models Jourdan Dunn, Cara Delevingne and Rosie Tapner? Justin Cooke (JC): […]

  • Online advertising will be video

    Soon, all online advertising will be video Cameron Yuill is the Founder and CEO of AdGent Digital. Video advertising will double approximately every two years until all online ads will be video ads. That’s right — all online ads will be video. I am calling this prediction “Cam’s Law” (after moi) with due respect and […]

  • Measure the Success of Video Marketing Campaigns

    Top 10 Ways to Measure the Success of Video Marketing Campaigns paul April 10th, 2013 Videos bring together sound, pictures and interesting story lines.And when the “social” aspect is added to these videos, what we get is a surefire way of delivering a targeted message to consumers instantly. But it is extremely difficult to measure […]

  • Why People Watch Video On Their Smartphones

    CHART OF THE DAY: Why People Watch Video On Their Smartphones Marcelo Ballvé | Apr. 9, 2013, This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here. Video consumption on mobile phones has grown faster than PC […]

  • Video Revived the Marketing Star

    Video Revived the Marketing Star From: Business 2 Community – Dave Klawinski | Sunday, 07 April 2013 American popular culture just wouldn’t be the same without some of the advertising campaigns of yesteryear. Harkening back to a simpler time the following five nostalgia-laden marketing campaigns should be familiar to everyone over the age of 35.A […]

  • Marketing New Video Challenge

    How To Handle Marketing’s New Video Challenge From: MediaPost’s Online Video Insider – Neil Perry | Friday, 05 April 2013 It’s a dilemma. Marketers today are faced with a true challenge in dealing with the ever-increasing demand for video for social channels, while they are still being held to the highest levels of production standards […]

  • Tourism Videos for everyones style

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  • Video Marketing for Sales and Return On Investment Boost

    Use Video Marketing for Sales and Return On Investment Boost Posted April 3, 2013 Let’s talk sales and how video marketing can work for your brand or organization. Why Video Marketing Works I consult with companies regarding their Marketing and Sales efforts on a weekly basis. During many of these conversations, I might refer to […]

  • Video Clips Are Not Created Equal

    Warning: Web Video Clips Are Not Created Equal Posted on March 15, 2013 by Alexis Groves Have you typed a search term in video sharing sites like YouTube and Metacafe and came up with a number of similarly-themed videos, but only liked a handful of them? This only proves that not all web video clips […]

  • Tips to Convince Anyone About Online Video Marketing

    12 Tips to Convince Anyone About Online Video Marketing Posted by David Murdico on April 3rd, 2013 If you’re having trouble convincing your marketing team, business partners, clients, boss or even yourself that online video marketing is not only worthwhile in the short run but also cost effective in the long, then read on. Video […]

  • Should Video Marketing Be Your Next Move

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  • Video and Audio as a Content Strategy

    Using Video and Audio as a Content Strategy By Megan Totka, Published March 15, 2013 Business websites contain a plethora of content. Until fairly recently, the content that was posted on most websites consisted primarily of text and photos. While these types of sites can definitely be interesting, businesses are now focusing on using rich, […]

  • Creativity factor into Business video marketing

    Where does creativity factor into B2B video marketing? Everywhere Sure, YouTube hit the 1-billion-monthly user mark this month, but how many of those consumers watched B2B video content? Brands investing in video marketing can’t capitalize on internet memes as often as B2C counterparts, but they also shouldn’t overlook video completely – they just need a […]

  • Video Continue to Dominate Google Search Results

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  • Video Content Marketing Elements of An Effective Strategy

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