Posts Tagged ‘Broadcast’

  • YouTube Just Got Better for Marketing

    YouTube Just Got Better for Marketing, Here’s How Top Brands Use It By Jennifer Beese As technology continues to evolve, the way people watch and interact with video content on YouTube does too. From cross-promotion features to offline viewing support, the platform has made several changes in order to adapt. Last month, YouTube rolled out […]

  • Best Explainer Videos & How to Make Your Own

    Explainer Videos, the Guide: 5 Best Explainer Videos & How to Make Your Own By Megan Marrs Today we’ll be covering everything there is to know about explainer videos. They’re fun to make, will jumpstart conversion rates, and are overall great to have for any startup business. Let’s get started! What is an Explainer Video? […]

  • Do not Need to Go Viral to Make Video Marketing Work

    Why You Don’t Need to Go Viral to Make Video Marketing Work Thursday is guest post day here at Duct Tape Marketing and today’s guest is Amy Harrison – Enjoy! A viral video is the dream of many marketers and business owners. One smash hit can transform a business’s reach overnight. And it’s not just […]

  • Video Persuade 73% of People to Buy

    Video Helps Persuade 73% of People to Buy a Product or Service [Survey] Greg Jarboe, This morning, Animoto reported new survey results that show video has a positive impact on purchase decisions and drives brand engagement. The new Animoto Online and Mobile Video Study surveyed 1,000 U.S. consumers and revealed that nearly three-quarters (73 percent) […]

  • Online Product Videos Boost Purchase Likelihood

    Viewers Say Online Product Videos Boost Purchase Likelihood by MarketingCharts staff Online product and service videos positively affect brand image and drive purchase decisions, say respondents to a survey from Animoto. The survey was fielded among more than 1,000 US adults who had watched online video on their computers, tablets or mobile phones at least […]

  • Video Marketing Make The Most of Your Campaign

    A Crash Course in Video Marketing: Make The Most of Your Campaign Anish Patel – In just about every marketing blog, we are told that we must incorporate short promotional videos within our marketing strategies. While we understand that video offers numerous benefits such as longer engagement times on our websites, not all of us […]

  • Video For Marketers Branded Content

    Video Tips For Marketers’ Shift To Branded Content by Daisy Whitney, Thursday, Branded content has quickly become more vital to marketers, and now about 79% of them say they are shifting into this area. Many are staking their claim via video, says online video platform Ooyala in a new report. That shift is occurring because […]

  • How Much Should Your Hotel Marketing Budget Be

    How Much Should Your Hotel Marketing Budget Be? By Dave Spector Monday, Jan. 27, 2014 One of the most vexing questions posed to marketing managers in any industry is: “How much should our budget be? Whether you are being asked to submit next year’s budget or a funding request for your next campaign, knowing how […]

  • Facebook New Video Ads

    Target With Facebook’s New Video Ads Not just a mass market blunt instrument By Garett Sloane Facebook’s video ads are on target, for some brands. The social network’s new autoplay video ads come with some key targeting capabilities, but they are still an exclusive purchase that won’t be accessible to all advertisers, sources said. Brands, […]

  • WestJet’s Viral Christmas Video

    3 Lessons for Marketers from WestJet’s Viral Christmas Video [VIDEO] Posted December 12, 2013 If you’ve been anywhere on the internet in the past three days, you’ve more than likely run into the joy and generosity of WestJet’s Christmas Miracle video. To say it was a success may be a bit of an understatement. In […]

  • Today is the Golden Age of Video

    Marketing Agency Puerto Vallarta Video Production Today is the Golden Age of Video–and It’s Only Monday! Marketing Agency Puerto Vallarta Video Production, promovision@hotmail.com by P.J. Bednarski, Oct 14, 2013 There always has to be someone declaring some point in time as the golden age of television, and it happened again last week when DreamWorks chief […]

  • Marketing Videos Tips For Success

    Making Marketing Videos: Five Tips For Success September 29, 2013 by Guest Author Post by Derek Whitney Video marketing can feel uncomfortable and unfamiliar to those who may be camera shy. Master a few tricks and video marketing becomes easy and fun. Even the most reserved webmaster can use the following these tips to create […]

  • The Digital Elite Traveler

    The Digital Elite Traveler According to the Global/Harrison Group Portrait of Digital Travelers, newly-released by MMGY, the use of both smartphones and tablets has increased so rapidly since 2011 that it has spawned a new class of travelers – the “Digital Elite.” These individuals own and use at least a smartphone and tablet to plan […]

  • Starwood Puts Loyalty On iPad

    Starwood Puts Loyalty On iPad by Karl Greenberg, Starwood Hotels and Resorts’ loyalty program is putting a huge emphasis on expanding its suite of applications for mobile, with portals tailored to specific device platforms. But they are also making their apps more engaging, not just in terms of functionality, but in terms of eye candy […]

  • Loyalty With The Purse-string Holders Of Travel Moms

    How To Increase Loyalty With The Purse-string Holders Of Travel: Moms By Robyn Hannah Tuesday, Sept. 3, 2013 According to Boston Consulting Group, women control the finances for approximately 73% of American households, and based on research from Working Mother magazine and Chase Card Services nearly 60% of working mothers manage and control their household […]

  • Video hotel reviews

    Will video hotel reviews ever take off? 15 Jul 2013 TripAdvisor still dominates the review world, but there might be room for competition with video reviews. By Samantha Worgull Editorial Assistant sworgull@hotelnewsnow.com Some say a picture is worth a thousand words. What about a video? While TripAdvisor still dominates the review world, some startups are […]

  • Hotel reviews, the more the merrier

    For online hotel reviews, the more the merrier By Hugo Martin August 25, 2013, If you see a hotel with only a handful of online reviews, you might not be getting the full picture. A study by Spanish professors published by Cornell University found that initial online hotel reviews tend to be more negative and […]

  • Travel bloggers a boon to hotel marketing

    Travel bloggers a boon to hotel marketing 8 May 2013 Several global hotel chains are partnering with travel bloggers who have emerged as an influential resource for consumers By Elly Earls HNN correspondent GLOBAL REPORT—Despite the recent blasting travel bloggers received on BBC’s “Fast Track” travel program for their lack of authenticity and eagerness to […]

  • Increase your hotels direct website traffic

    10 simple measures to increase your hotel’s direct website traffic August 02, 2013 | Direct website traffic is very important in the hotel industry. Hotel’s own website and booking engine is where hoteliers have the greatest control over their image, rates, margins and several other essential factors that might also be somewhat controllable on other […]

  • Video viewers sharing through social channels

    Video viewers sharing through social channels Instead of rewinding DVRs or texting friends about the latest hot commercial, video viewers are now sharing their favorite ads through social channels. That according to new data out from Unruly which shows that video ad ‘shares’ for CPG brands increased by more than 50% for Q1 2013. by […]

  • Ultimate Video Marketing Studio

    The Ultimate Video Marketing Studio [how to] By Mitch Solway on February 14, 2013 It’s great to “talk the video marketing talk” but at the end of the day you’ve got to “walk the video marketing walk”. All of the video conversion strategies and tactics are useless if you’re not creating video. We need the […]

  • Increase Sales for a Product through Video Marketing

    How to Increase Sales for a Product through Video Marketing By Zsolt Bicskey, Published April 11, 2013 It is little wonder that video marketing has become such a hot topic in digital marketing circles; in the past few years, more and more companies have seen that a solidly-conceived and well-executed video marketing campaign can result […]

  • Video Marketing the wave of the future

    Video Marketing – is it the wave of the future Video is everywhere and most people have seen have seen a video online if they have searched for information online about virtually any topic. Video is an important part of online content and many websites are using it on a regular basis to present ideas […]

  • Ways to Incorporate Video Into Your Marketing Strategy

    An Incredible Look at Online Video Usage, and 6 Ways to Incorporate Video Into Your Marketing Strategy By Elie Ayrouth, Published April 10, 2013 With roughly 8.5 in every 10 online users accessible through online video marketing, there’s no shortage of marketers trying to edge their way into those statistics. DemandForce has pieced together a […]

  • Consider Before Making a Funny Marketing Video

    What to Consider Before Making a Funny Marketing Video Posted April 11th, 2013 by Courtney Kettmann “Humor in advertising is like a gun in the hands of a child. You have to know how to use it. Otherwise, it can blow up on you.” (Miller, 1992) I’m willing to admit a weakness: I am usually […]

  • Online Video Marketing Strategies for Success

    Online Video Marketing Strategies: Your Road MAP for Success Video has infiltrated every aspect of our lives – our homes through television and computers, our mobile phones, airplanes and airports, our cars, you can even view video while standing in line at the grocery store, or pumping gas at the gas station. It’s predicted by […]

  • Americans say video content inspires them to convert

    Study: 44 percent of Americans say video content inspires them to convert Published on April 10, 2013 by Brafton Editorial In content marketing, brands constantly look for new angles or avenues to amplify their core messages and outperform the competition. Video content, for example, was born from the idea that today’s consumers prefer to engage […]

  • Important online video is to the brand’s marketing

    How important online video is to the brand’s marketing. Topshop’s CMO Justin Cooke explains why his brand took advantage of the Harlem Shake meme and how important online video is to the brand’s marketing. Marketing Week (MW): What inspired the Harlem Shake video featuring models Jourdan Dunn, Cara Delevingne and Rosie Tapner? Justin Cooke (JC): […]

  • Getting value from your videos

    Getting value from your videos April 9th, 2013 Bouchemedia We’re increasingly asked by clients about how to get the maximum value from their videos so we’ve put together our top five of tips for video strategy.. 1. Embrace social media Social media is the most efficient and effective way to publicise your content. Host your […]

  • Online advertising will be video

    Soon, all online advertising will be video Cameron Yuill is the Founder and CEO of AdGent Digital. Video advertising will double approximately every two years until all online ads will be video ads. That’s right — all online ads will be video. I am calling this prediction “Cam’s Law” (after moi) with due respect and […]

  • Measure the Success of Video Marketing Campaigns

    Top 10 Ways to Measure the Success of Video Marketing Campaigns paul April 10th, 2013 Videos bring together sound, pictures and interesting story lines.And when the “social” aspect is added to these videos, what we get is a surefire way of delivering a targeted message to consumers instantly. But it is extremely difficult to measure […]

  • Online Video Has a Completion Rate of Almost 50%

    Online Video Has a Completion Rate of Almost 50% James Dohnert | April 9, 2013 Online video offers an over 47 percent completion rate, according to a recent study by Celtra. The study found that 80 percent of online video is less than one minute long. Celtra says that video is being used increasingly by […]

  • Video marketing helps customers choose and convert

    How Video marketing helps customers choose and convert Susanne Colwyn April 9, 2013 Mystery shopping survey on consumer sentiment towards videos In our new guide to video marketing we show how video marketing can help support marketing goals using examples from across B2B and B2C sectors. In consumer retail it’s recognised that videos can have […]

  • Why People Watch Video On Their Smartphones

    CHART OF THE DAY: Why People Watch Video On Their Smartphones Marcelo Ballvé | Apr. 9, 2013, This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here. Video consumption on mobile phones has grown faster than PC […]

  • Business Missing a Video Marketing Strategy

    Is Your Business Missing a Video Marketing Strategy? By Neil Davidson, Published April 8, 2013 We were recently chatting with one of our prospects – from an office leasing business – who couldn’t quite figure out what his business was missing. He felt they were doing everything right, but their marketing efforts weren’t bringing in […]

  • Video Revived the Marketing Star

    Video Revived the Marketing Star From: Business 2 Community – Dave Klawinski | Sunday, 07 April 2013 American popular culture just wouldn’t be the same without some of the advertising campaigns of yesteryear. Harkening back to a simpler time the following five nostalgia-laden marketing campaigns should be familiar to everyone over the age of 35.A […]

  • Marketing New Video Challenge

    How To Handle Marketing’s New Video Challenge From: MediaPost’s Online Video Insider – Neil Perry | Friday, 05 April 2013 It’s a dilemma. Marketers today are faced with a true challenge in dealing with the ever-increasing demand for video for social channels, while they are still being held to the highest levels of production standards […]

  • Stats Brands Should Know About Online Video

    15 Stats Brands Should Know About Online Video Giselle Abramovich 04.03.2013 This is the first installment in our Video Upfront series, an inside look at the 2013 online video market for brands and agencies. It is brought to you by Celtra, the industry leader for rich media mobile ad serving and analytics. Web video is […]

  • Tourism Videos for everyones style

    Tourism Videos for everyones’s style Vidéos touristiques, à chacun son style! 4 avril 2013 En matière de promotion touristique sur le web et les réseaux sociaux, la vidéo prend depuis quelques années une place grandissante et de nombreuses destinations investissent à juste titre dans ces contenus dont les touristonautes sont de plus en plus friands […]

  • Video Marketing for Sales and Return On Investment Boost

    Use Video Marketing for Sales and Return On Investment Boost Posted April 3, 2013 Let’s talk sales and how video marketing can work for your brand or organization. Why Video Marketing Works I consult with companies regarding their Marketing and Sales efforts on a weekly basis. During many of these conversations, I might refer to […]

  • Video Clips Are Not Created Equal

    Warning: Web Video Clips Are Not Created Equal Posted on March 15, 2013 by Alexis Groves Have you typed a search term in video sharing sites like YouTube and Metacafe and came up with a number of similarly-themed videos, but only liked a handful of them? This only proves that not all web video clips […]

  • Tips to Convince Anyone About Online Video Marketing

    12 Tips to Convince Anyone About Online Video Marketing Posted by David Murdico on April 3rd, 2013 If you’re having trouble convincing your marketing team, business partners, clients, boss or even yourself that online video marketing is not only worthwhile in the short run but also cost effective in the long, then read on. Video […]

  • Should Video Marketing Be Your Next Move

    Should Video Marketing Be Your Next Move? Yes! Video is one of the easiest pieces of content your business could create. Video marketing is entertaining, it’s visual, and it’s inherently viral in nature. This week, Sean and Jacey discuss how every SMB can benefit from this simple form of content marketing. Don’t stress over the […]

  • Video and Audio as a Content Strategy

    Using Video and Audio as a Content Strategy By Megan Totka, Published March 15, 2013 Business websites contain a plethora of content. Until fairly recently, the content that was posted on most websites consisted primarily of text and photos. While these types of sites can definitely be interesting, businesses are now focusing on using rich, […]

  • Users Tune Into Digital Video in Mexico

    As Users Tune Into Digital Video in Mexico, Advertisers Join In Longer-form video content begins to attract more viewers Digital video appears to be at an inflection point in Mexico, according to a new eMarketer report, “Digital Video in Mexico: A Growing Viewership Attracts Content and Advertising.” Video consumption is widespread, but viewers are mostly […]

  • Ways to Use Social Media to Boost Your Video Marketing Strategy

    10 Ways to Use Social Media to Boost Your Video Marketing Strategy By Neil Davidson, Published March 28, 2013 Social media is one of the best tools you can use to market your videos. Sites like Twitter, Facebook and Pinterest make content very easy to share, and if you’re creating something of value, well – […]

  • Creativity factor into Business video marketing

    Where does creativity factor into B2B video marketing? Everywhere Sure, YouTube hit the 1-billion-monthly user mark this month, but how many of those consumers watched B2B video content? Brands investing in video marketing can’t capitalize on internet memes as often as B2C counterparts, but they also shouldn’t overlook video completely – they just need a […]

  • Video Continue to Dominate Google Search Results

    Video Snippets Continue to Dominate Google Universal Search Results Carla Marshall | 19 hours ago Google Universal (or Blended) Search pulls data together from different ‘vertical’ sources to display together on the same page. This means that the user is usually presented with a choice of web pages, maps, images, shopping results, videos, location based […]

  • 57% Of Consumers Rely On Product Videos

    57% Of Consumers Rely On Product Videos From: MediaPost’s Online Video Insider – Daisy Whitney | Thursday, 28 March 2013 If your brand doesn’t produce product videos, start now. Consumers are watching them, viewing them, and making purchase decisions on e-commerce sites because of product videos. About 57% of consumers said that product videos make […]

  • Video Content Marketing Elements of An Effective Strategy

    Video Content Marketing: 4 Elements of An Effective Strategy From: Content Marketing – Rob Ciampa | Friday, 22 March 2013 Businesses are flocking to video content marketing as an efficient and wickedly effective content tactic. But the focus on making the video often overshadows the marketing of it. And winning followers on YouTube requires different […]

  • Use Video as an Extension of Social Media

    How to Use Video as an Extension of Social Media From: Business 2 Community – Ben Green | Wednesday, 27 March The ongoing growth and popularity of social media networks is encouraging companies like Facebook and Twitter to expand their capabilities. These networks are making it easier for users to add video to their pages […]

  • Is Your Video Marketing Strategy Smart

    Is Your Video Marketing Strategy Smart or Stupid? Posted by David Murdico on March 27th, 2013 Your Brand, startup or organization is throwing video into the digital marketing mix like crazy, but are you putting enough smarts behind your video marketing strategy? Do you even have a strategy? Are you putting the same time and […]

  • Optimizing for Mobile is No Longer Optional

    Optimizing for Mobile is No Longer Optional! Designing for the Mobile Inbox There’s no doubt about it: we are living in a mobile world. Smartphone penetration in the US has reached 55%, and—perhaps more importantly—70% of consumers say they delete emails immediately if they don’t render well on their mobile device. In Designing for the […]

  • Benefits of Video Marketing

    5 Benefits of Video Marketing Megan O’Neill on March 27, 2013 12:30 PM These days more and more brands are hopping on the video marketing bandwagon, and a new infographic from BuboBox reveals five reasons why these brands are doing the right thing. With video marketing, BuboBox purports, “people get more engaged, spend more time […]

  • Effective Video Marketing tools for Business

    9 Effective Video Marketing tools for Business February 26, 2012 by Video Marketing is an important business strategy. Here are 9 tools that can help you get engaging, interesting, informative and memorable video messages to virtually everyone. Goanimate Making videos for business training, education, and marketing has never been easier! Create professional quality videos for […]

  • Businesses Must Invest in Online Video Marketing

    Why Businesses Must Invest in Online Video Marketing By Robert Weiss March 25, 2013 Just like we take some of the today’s everyday technologies for granted — fax, text, email marketing, e-commerce, SaaS — business video marketing is on the same technology adoption cycle and will be a standard budget item in a few short […]

  • Lessons For Online Video Social Media Marketing Success

    32 Lessons For Online Video Social Media Marketing Success Written by Jeff Bullas I have previously mentioned Gary Vaynerchuk’s story and how he grew his family wine business from $4 Million to $45 Million using online video and social media. He started as the co-owner of a wine store in New Jersey. He gained fame […]

  • Effectiveness of video marketing

    The effectiveness of video marketing Just how useful are videos in the grand scheme of things? Videos are pretty darn awesome when it comes to making things happen. Videos can be used to demonstrate something, communicate a message, share a sentiment, or to condense a concept that might otherwise be too much to handle into […]

  • What Convergence Means For Digital Video

    What Convergence Means For Digital Video by Eric Korsh, Tuesday, March 26, 2013 Today, when we talk about television, we mean two things: first is the physical display in our living rooms (the “best screen available”), and second is the ecosystem that provides the content (studios, broadcast and cable networks), and distribution (multiple system operators […]

  • Healthcare Great Video Content & Having It All

    Tips For Healthcare Marketers: Great Video Content & Having It All Mar 26 2013 Forget the traditional trade-off between quality and budget. As healthcare marketers search for ways to provide valuable, yet cost efficient content for their audiences, accessible technology and channels such as YouTube and Vimeo provide important opportunities beyond static web content and […]

  • Video is a Critical Part of Marketing Transformation

    Video is a Critical Part of Marketing Transformation Brenna Fitzgerald on March 15, 2013 A few weeks ago, we shared the news that Brightcove would power the live stream for the first-ever Chief Digital Officer Summit in New York City. We are pleased to report that the Summit was a great success in its promotion […]

  • Hard Video Marketing Facts

    10 Hard Video Marketing Facts Video marketing contributes to brand awareness, increases the time visitors spend on a website and directly and indirectly leads to higher conversion. Video content also contributes more to the total (SEO) value of your website. Still many companies are reluctant to invest in video and video marketing. They will be […]

  • Video Content Marketing Elements of An Effective Strategy

    Video Content Marketing: 4 Elements of An Effective Strategy By Rob Ciampa published March 22, 2013 Businesses are flocking to video content marketing as an efficient and wickedly effective content tactic. But the focus on making the video often overshadows the marketing of it. And winning followers on YouTube requires different strategies than doing so […]

  • Video Content Marketing Elements of An Effective Strategy

    Video Content Marketing: 4 Elements of An Effective Strategy By Rob Ciampa published March 22, 2013 Businesses are flocking to video content marketing as an efficient and wickedly effective content tactic. But the focus on making the video often overshadows the marketing of it. And winning followers on YouTube requires different strategies than doing so […]

  • Genres of Branded Video Work Best

    Which Genres of Branded Video Work Best? by Allan Johnson | March 25, 2013 We know why people share content online. Studies have revealed the reasons. Roughly speaking, we share content because (1) we want to amaze and entertain our friends; (2) we want to reveal aspects of our true selves to friends so as […]

  • To integrate video in your marketing plan

    How to integrate videos in your marketing plan? Posted on 25/03/2013 by G-Box TV The medium of video offers a compelling ROI and is becoming increasingly important when communicating to your audiences. It is now an essential sales tool. Here are some ways to integrate videos into your marketing plan. Website – Look at the […]

  • Video Content Create The Next Great Media Empire

    Can Online Video Content Create The Next Great Media Empire? by Ashkan Karbasfrooshan, Monday, March 25, 2013 Most entrepreneurs these days are influenced by the likes of Steve Jobs or Mark Zuckerberg, but that is because they’re building tech companies. For those who are building media companies, there’s a good chance that they look up […]

  • Video When Allocating Your Social Media Spread

    Don’t Forget About Video When Allocating Your Social Media Spread From: MediaPost’s Engage:Teens – Frank Riolo | Thursday, 14 March 2013 Most brands include the usual suspects in their social media arsenal – Facebook, Twitter and the ever-growing Instagram – thinking all bases are covered. However, video platforms like the immensely popular YouTube, as well […]

  • Video For Commercials Animated Video Marketing

    Video For Commercials Animated Video Marketing There is little doubt that video marketing is having a tremendous impact on internet businesses. However, the problem has been that effective, high quality video is beyond the reach of most small companies. Thanks to Video Creation however, anyone can have a powerful, highly effective animated video for their […]

  • YouTube Trends Gives Your Video Content Strategy A Helping Hand

    How YouTube Trends Gives Your Video Content Strategy A Helping Hand Google March 22, 2013 With it celebrating its eighth birthday last month, YouTube has reached a significant milestone and already made this a memorable year for the site. It now sees more than one billion unique users every month. That means, according to YouTube’s […]

  • Create a cheap promotional video for your business

    How to create a cheap promotional video for your business? Posted on March 16, 2013 by Wilson Cowden Video Marketing is the future. There is no doubt about it. In fact, it is making a big impact in the online marketing world even as we speak. Take a look at one of the biggest online […]

  • Video is the new star but remember to focus closely on the experience

    Video is the new star of SEO, but remember to focus closely on the experience Mar 12, 2013 Consider the strength of YouTube today. Around 800 million unique users visit the site each month to watch over 4 billion hours of video. That makes it increasingly difficult for content to be found. So travel companies […]

  • Ultimate Case for Video Marketing

    The Ultimate Case for Video Marketing [INFOGRAPHIC] By Ritika Puri, under Content Marketing, Infographics. Ritika Puri is a media blogger with expertise in marketing, data analytics, consumer insights, and brand-building. Video sells. Sure, production can cost more than a simple article — but the ROI potential is definitely there. If you’re on the lookout for […]

  • Tips on Online Video

    Tyler Pyburn Featured My5: Tips on Online Video March 21, 2013 by Jennifer Videtta Online video is increasingly becoming one of the most popular forms of content consumption for consumers. Television shows are downloaded and streamed online, large companies feature introductory videos and product demonstration videos on their websites, and amusing videos go viral with […]

  • Video can improve ecommerce results

    How video can improve ecommerce results Posted 21 March 2013 15:22pm by Melody King Videos are a powerful way to showcase products on an ecommerce website, and savvy online retailers are discovering ways to get the best return on their investment in video. For example, videos can help improve SEO campaign results, and user-generated videos […]

  • Guide to Video and SEO

    The Secret Guide to Video and SEO Since the Google Penguin and Panda updates, a lot of SEOs finally have realized that ranking a website in the long term is not just about building a large number of links. It’s also about creating high-quality content that will attract links naturally over time. However, one type […]

  • Reasons Why Video Marketing Is So Important for Your Business

    10 Reasons Why Video Marketing Is So Important for Your Business Are you brainstorming new marketing strategies for your business in 2013? If so, video marketing should certainly be at the top of your list. Whether it’s creating a new visual presence for brand or improving upon the current one, it is definitely an area […]

  • Hosting Tools and Best Video Production Strategies

    Cool Web Hosting Tools and Best Video Production Strategies Best Practices for Creating Videos for your Website Cool Web Hosting Tools for Videos and Website Marketing Use your web hosting account to make a blog or website destination for viewers, then create videos that can serve as traffic builders to your website. You can create […]

  • Let Videos Do The Talking

    Let Videos Do The Talking Submitted On: March 11, 2013 Here’s a few good suggestions when you’re looking to let videos do the talking Once you start looking at all the different options when it comes to online marketing, you’ll see the choices can be overwhelming. However, when you’ve narrowed down the selection and have […]

  • Ways to Use Online Video for Business Event Marketing

    Six Ways to Use Online Video for B2B Event Marketing (a Case Study) This case study was originally written for and posted by our friends at MarketingProfs. Online video engages potential clients and delivers marketing results. The data tells a good story: 181.4 million US Internet users (85% of the US Internet audience) watched more […]

  • Approaches to Businesses Video Marketing

    4 Approaches to B2B Video Marketing Posted on March 15, 2013 by Molly Hoffmeister We all want a break. No matter how much you love your job, there comes a point (or maybe a few points) in the workday where your brain could use a distraction. If only there was content that gave your brain […]

  • Guide to Video Marketing is Live

    The Ultimate Guide to Video Marketing is Live Video Marketing Yes, it’s arrived, the Internet Marketer’s ultimate guide to Video Marketing is finally live and this is your chance to get yourself a copy. Some of might recall that we started working on a video marketing project earlier this year. We put together a stack […]

  • Ways Video is Driving Website Success

    5 Ways Video is Driving Website Success By Neil Wood-Mitchell, Published March 17, 2013 Digital Video is booming. The last few years have seen incredible growth in the number of organisations embracing Digital Video to enhance their online presence. Video is increasingly being seen as a powerful marketing tool and essential for websites. According to […]

  • Online Consumers Have Confidence In Product Videos

    57% Of Online Consumers Have Confidence In Product Videos [Report] A new study from video distribution service Invodo and Ecommerce consultants e-tailing confirms that there is an increase in the amount of consumers who feel more confident in buying a product or service after watching a demonstration video before they purchase. The report, ‘How Consumers […]

  • Content Revolution: Emerging Forms Of Online Video

    The Content Revolution: Emerging Forms Of Online Video Eric Savitz, Forbes Staff Guest post written by Frank Besteiro Frank Besteiro is head of business of development for the AOL On Network. Until somewhat recently, most consumers associated online video with clips of dogs on skateboards and episodes of TV shows they forgot to DVR. Today, […]

  • Product Videos Increasingly Boosting Purchase Confidence

    Product Videos Increasingly Boosting Purchase Confidence for Online Shoppers March 14, 2013 by MarketingCharts staff 57% of online shoppers agree that they are more confident when they watch a product video in advance of making a purchase online, and therefore less likely to return the product, details Invodo in a study conducted by the e-tailing […]

  • Video is the new star of SEO

    Video is the new star of SEO, but remember to focus closely on the experience Mar 12, 2013 Consider the strength of YouTube today. Around 800 million unique users visit the site each month to watch over 4 billion hours of video. That makes it increasingly difficult for content to be found. So travel companies […]

  • Get the Most out of Video Marketing

    Get the Most out of Video Marketing March 12, 2013 Posted by Meagan Sutton Video is proving to be one of the most influential marketing features in 2013. This method of engagement can be more useful for your customers by enhancing visuals, but it also has great benefits for your global marketing operations. More for […]

  • Make A Video Go Viral — Based On The Variables

    How To Make A Video Go Viral — Based On The Variables In This Algorithm Laura Stampler | Mar. 10, 2013, his is the fourth of a seventeen-part series called “Video Revolution.” This series brings you up to speed on innovations in the video advertising industry. “Video Revolution” is brought to you by Innovid. There’s […]

  • Social Video Marketing Can Help You

    3 Ways Social Video Marketing Can Help You From: Business 2 Community – Ben Bernstein | Monday, 11 March 2013 One attribute of social video marketing is the ability for content to be viewed by a critical mass audience without a large advertising investment. Also, social videos can be a better way to communicate brand […]

  • Companies are using content in their marketing efforts

    Business companies are using content in their marketing efforts Did you know 86% of B2C companies and 91% of B2B companies are using content in their marketing efforts this year? I know it can be difficult finding time to make content a big part of your marketing plans, but it can be done. Hubspot started […]

  • To Sell Using Powerful Video Marketing

    How To Sell Using Powerful Video Marketing It’s a fact: video has become one of the most effective ways to market on the web. This isn’t something new of course, companies have been using video to market their products for years, however now there’s a different level of exposure. Video marketing itself has a variety […]

  • Creating Persuasive Videos

    Creating Persuasive Videos: How to Move Viewers to Action By Michael Stelzner Published March 8, 2013 Do you create marketing videos? Are you wondering how to get people to go from passive observers to active participants? To learn how to create videos that people want to watch and get them to take action, I interview […]

  • Reasons to use video for your online marketing strategy

    10 reasons to use video for your online marketing strategy Posted on 11/03/2013 by G-Box TV Videos are a highly effective and powerful marketing tool that are often underutilised by businesses. Here are 10 reasons why online video marketing should be an important part of your strategy. 1. Video sharing Videos drive significantly higher levels […]

  • GoPro Does Content Marketing Like a Pro [VIDEO]

    How GoPro Does Content Marketing Like a Pro [VIDEO] By Brian Honigman, under Case Studies, Content Marketing. Brian Honigman is digital marketing executive at Marc Ecko Enterprises, as well as a social media specialist, SEO expert, startup adviser & freelance writer. GoPro — a line of wearable and gear-mountable cameras — is good at making […]

  • Visual Content: Worth More than a Thousand Words

    Visual Content: Worth More than a Thousand Words By Scott Signore March 11, 2013 We’re visual people – and have always been. Many of our early clients were in digital imaging. We represented companies from capture to print, and everything in between. (And, in the case of Lexar, the long-term Matter client and leader of […]

  • Video Marketing As a Driver for Promotion

    SEO Video Marketing As a Driver for Promotion With the growth of competition the promotion methods have been improved and become more complicated and efficient. They continue to evolve even today. This article is about SEO video marketing. If you have unlimited budget for internet promotion you have nothing to be afraid of. Is that […]

  • Mobile Video Consumption Is Only Going To Grow

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