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Successful Video Marketing
Marketing Agency Tourism Hotel Video Production Consultant firstname.lastname@example.org
Tips for Creating Successful Videos
While it’s good to look for inspiration, it’s more important to set your own benchmarks while creating video ads for your brand. Don’t lose your brand identity in pursuit of more views. Blindly copying the success formulas of the above viral videos can be detrimental to your brand image.
To help you get started on your own, here are some tips for creating video you can follow:
- Keep Your Videos Short
Social media users have short attention spans. If your video ads are too long, their retention rate will be low.
Not convinced? video marketing statistics: people will watch video if they are short
Vidyard’s research shows that 68% of people will watch video ads all the way through if they are under 1 minute.
So, you need to pack a punch in 1-2 minutes if you want your target audience to catch your full message.
- Don’t Reinvent the Wheel
There is no use in replicating already successful videos since audience fatigue levels on social media are abnormally high.
Then, how can you risk-proof your content strategy?
The answer is competitor research. You don’t have to bother with what the rest of the world is doing. Just analyze your competitors’ strategies and find the gaps therein. Then, find the sweet spot between market demand, existing content, and your own strategy.
- Try a Controversial Angle
As explained before, controversy and shock value work well on social media. And, when combined with a social message, the impact can be phenomenal.
Need more inspiration?
The British Army’s recruitment ad drive invited millennials to enlist in a rather unconventional way. They called millennials all sorts of derogatory names – phone zombies, binge gamers, and snowflakes – but the effect was extraordinary. The ad went viral and the army received a record number of applications.
- Hook Audiences from the Start
Always have a hook to stop people from scrolling past or ignoring your videos. The hook can be anything that evokes an emotional response. Earlier this year, an ad with a father dragging his daughter through the airport while she threw a tantrum went viral.
What differentiates viral videos from regular ones? How can you create a viral video without blowing up your marketing budget? Find all of these answers here. #viralvideos #viralcontent #video #videocontent #contentcreation Relatability.
Most parents, at some point or the other, have experienced a similar situation with their kids. That’s bound to pique their curiosity and watch the ad till the end.
- Go Big on Topical Ideas
Timing is everything when it comes to creating viral videos. You need to strike the iron when it’s hot and not worry too much about quality. Just get the video to market before you miss the train.
Is there an event that your target audience is excited about? Can you take advantage of an ongoing trend in your industry? To stay on top of trends, you can use social listening tools like BuzzSumo and Mention. Just make sure the trend you’re tapping into is relevant to your brand and audience.
- Mobile-Optimize Your Videos
According to the previously-cited Wyzowl report, 90% of people watch videos on mobile devices. YouTube and Twitter both report the highest video consumption happens over mobile devices.
If you want your videos to be shared widely, you need to reach mobile-friendly audiences. Test your videos on different devices and ensure the navigation is thumb-friendly.
Yes.video marketing statistics: people prefer watching videos with sound off
92% of people prefer to watch videos with sound off. So, include captions in your videos since 50% of video watchers rely on them to understand video context.
- Promote Across Channels
The virality of videos depends on organic shares, but you can give your videos a good head start by promoting them aggressively on relevant channels.
Apart from YouTube, take advantage of Facebook’s native video marketing tools. The platform’s broad user base and penetration can give your videos a push. If you are big on video clips, Instagram Stories should be one of your destinations. Don’t forget to cross-promote on your website and newsletters as well.
Be consistent in your efforts. I know it’s not easy producing groundbreaking viral videos at scale, but it pays to maintain visibility on social media. Social media users have short attention spans and even shorter memories.
If you post videos sporadically, you can’t hope to attain the top-of-mind advantage, much less go viral. Maintaining consistency in Instagram posting is the number one challenge for 43% of visual marketers. But social media marketing returns come in the long haul. You’re either all in or all out. Plan wisely.
Over to You
Creating viral videos is easier said than done. Even if you follow all of the best practices I’ve prescribed above, you can’t get assured returns unless you remember some things.
Understand your customers’ sentiments, get a grip on trends, and analyze what works for your industry. Combine all of that intel and you have a sure-shot formula for creating viral videos.
Do you have any questions about any of the tips about viral videos mentioned above? Let me know in the comments. I’d love to answer them.
What differentiates viral videos from regular ones? How can you create a viral video without blowing up your marketing budget? Find all of these answers here. #video #contentcreation #viralvideo #viralvideos #videocontent
Sharing is caring! How to Create Viral Videos: Best Practices, Tools, and Examples Susanna Gebauer Sharing is caring! https://blog.thesocialms.com/how-to-create-viral-videos-best-practices-tools-and-examples/
90% of Corporate Video Productions FAILS! https://www.promovisionpv.com/WP/90-of-corporate-video-productions-fails/
How can we help? email@example.com
Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.
Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.
What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?
Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.
When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.
What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.
What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?
What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.
You have a Video project!? Here is the quote process:
Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?
Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?
We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive.
No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.
You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.
Social Media Strategy plans help to get a destination into the public eye.
The elements that need to be considered when establishing a successful tourism destination.
Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.
VIDEO PRODUCTION SERVICES https://www.youtube.com/watch?v=j_KgswkM3RU
We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.
MARKET RESEARCH (methodology)
2D & 3D ANIMATION
MUSIC & SOUND EDITING
INFOGRAPHIC & ARTWORK DESIGN
CASTING & TALENT
DELIVERY AS 4K, 1080 HD AND MOBILE/CELL
Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.
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How can we help? firstname.lastname@example.org
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