Success in Tourism Video Marketing

Puerto Vallarta Riviera Nayarit Marketing Agency Tourism Hotel Strategy Video Production Consultant

Success in Tourism Video Marketing Marketing

Marketing Agency Tourism Hotel Video Production Consultant

Now that video marketing is on the rise, and several studies have found that blogs and sites with video capture more viewers for longer. YouTube is now the second largest search engine.

Consumers love video, because it is more interactive, personable, and engaging than text content, which means you need to learn how to master video marketing successfully.

Have Selective Content

Creating and implementing successful video is being selective about the type of content you use. Not all types of content work best in video form, so do not use video just for the sake of using video. Below are common types of content that typically work well as videos:

Video to promote a tourism product or service
Placement ads Instructional in-house videos
Short and long form informational content
Creative imagery
Live event recording
Performative content

Starting with quality content that will work well in video format is vital to creating a successful and effective marketing video.

The Creative Process

The key to success with video, irrespective of style or goal, is adhering to a rigorous creative process. If you have your content type and purpose narrowed down, then it is time to engage in the creation process of your video. You need to plan with several steps in your creative process you must take, including:

Content Gap Analysis: What do people care about? What might work in your business niche?

What do you want to achieve? Select key performance indicators and specific goals.

Define the goals of your technical implementation: hosting, embedding, integration etc.

Define your subject and theme

Pre-production: determine level and style of your product and script your video.

Production: the actual making of your video.

Outreach/prospecting: look for blogs, sites, or people who would be willing to share your marketing video.

User Testing: determine on-page location, size of video, and calls to action.

Your video Distribution.

Outreach to your prospects about actually hosting your video.

This creative process might look overwhelming, but it is crucial to answer these target questions in order to make a video relevant to your customers and your marketing goals.

Answering these questions from the beginning will also cut down on the steps you have to take later.

Assessing the landscape
Creating great content
Defining the appropriate technical implementation
Integrating video within the wider marketing plan
Measuring success and improving results
Planning for the future of online video

Optimizing Social Networks Benefits

Once you have created a high quality marketing video, you can work on link building, conversions, and your presence on video search engines.

Link Building

In order to get links, content has to be relevant to a specific audience with a wide web presence.

Your content needs to be relevant enough that this audience will see the value in promoting it to their community via links or embeds. Promotional content rarely builds links unless it is very creative, but informational and entertaining content can otherwise be a way to build links for the purposes of search engine optimization.

Videos created specifically for relevant commercial landing pages in order to aid users in decisions about purchasing.

This content can then be optimized for video rich snippets in order to improve click through rates from the search engines, and therefore boost traffic.

Commercial content typically performs very badly on YouTube, and to succeed there you need to think about targeting a specific subset of the YouTube audience. Think about who will want to search for and watch your video. Typically, if something makes little sense outside of the context of your own site it is not suitable for YouTube.

No matter what the goal and style of your content, successful videos invariably always do one of the following:

Provide useful or interesting informatio

Marketing has gone through several dramatic changes in the last few years, and arguably the most influential is the use of video across a multitude of devices, especially mobile ones.

By using video you can engage viewers on those devices, so take advantage of a captive audience and start your way to successful video marketing.

90% of Corporate Video Productions FAILS!

Choosing A Video Production Company

Puerto Vallarta Riviera Nayarit Marketing Agency Tourism Hotel Strategy Video Production Consultant

Marketing Agency Tourism Hotel Video Production Consultant

Do you play with Strategy or Marketing?

90% of Corporate Video Productions FAILS!

How can we help?

Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.

Video Photo Production Puerto Vallarta Riviera Nayarit, Mexico

Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.

What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?

Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.

When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.

What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.

What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?

What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.

You have a Video project!? Here is the quote process:

Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?

Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?

We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive.

No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.

You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.

Social Media Strategy plans help to get a destination into the public eye.

The elements that need to be considered when establishing a successful tourism destination.

Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.


High Quality Video Photo Production Puerto Vallarta Riviera Nayarit Mexico

We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.

Video Photo Production Puerto Vallarta – Riviera Nayarit

MARKET RESEARCH (methodology)



Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.

Do you Play Chess with a Strategy or a Marketing plan?

How can we help?

Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, NuevoVallarta, San Pancho, Riviera Maya, Los Cabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Mexico.

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