Social Media Videos for Tourism & Property Rental
By 2020, online videos will make up more than 80% of all consumer internet traffic. If you spend any amount of time on social media at the moment you’ll probably have noticed the growing number of videos appearing and not just from Youtube. Facebook video has now over taken YouTube in terms of the number of videos posted.
Social networks are meant to be about shared experiences. Video communicates more in sight, sound and feeling than words or images alone. That is why people can’t get enough of video on social networks. See what using video on social networks can do for your business in 2020.
Tourism destinations are driving dramatic growth with video on Facebook, YouTube, Instagram, Snapchat and Twitter.
Facebook has the largest audience of any social network, with more than 2.07 billion monthly active users and a whole lot of those people are watching video. YouTube, Facebook has a massive and diverse audience, which makes it harder to characterize than the emoji-filled landscape of SnapChat. The overall point to remember is that people come to be entertained.
There are a lot of businesses that do not fit into the viral Facebook would, and yet still score major successes. Those who have published video content on Facebook, 85 percent found it to be an effective strategy. So let’s take a look at how to drive real results with real businesses.
Vloggers created a heartwarming video of travelers sharing their favorite vacation stories with their families, with each traveler sharing funny things their mom does that qualifies her as a “vacation guide.” The result has been million views, and a whole lot warm feelings for the vacation rental enterprise.
You must experiment across a wide range of creative strategies to identify what works for your brand, and keep in mind that entertainment tends to win the day on Facebook, as does emotionally-charged content. 85 percent of videos are viewed with the volume off.
Make it easy for people to find similar videos. Upload videos directly to Facebook: Native videos give you analytics and better visibility in the feed.
YouTube is the world’s second-largest search engine. You will also be helping people find you from Google, with great titles and metadata with engaging calls-to-action.
More video is consumed on YouTube than any other social network. YouTube is also the world’s second-largest search engine after its parent company Google. YouTube has tremendous reach, but finding people with so many other videos for your eyeballs is the tricky part. A whopping 80 percent found Youtube to be an effective strategy.
YouTube has a range of ad formats, but the bumper has to be one of the most tantalizing. The six-second ads are short and sweet. Six seconds is plenty of time to give your brand some top-of-the-funnel awareness.
It is essential to know your audience. Even if you do not have a YouTube channel, start with what you already know about your customers. You have one of the widest audiences to experiment with. Learn more about what your audience wants to see by testing out a variety of video content, even interactive video.
Video may probably not the first thing that springs to mind when you think of Twitter. Twitter video is two times more memorable than other premium platforms. The effectiveness of video within Twitter is pretty impressive, too. Video tweets are six times more likely to be retweeted than photo tweets. There is research showing people feel like Twitter video is organic in their social feeds and they respond better to it.
While Twitter is not synonymous with video the way YouTube is, Twitter video may just be the undiscovered gem in your content strategy. Video has been shown to be more effective on Twitter than other networks.
The benefits of video extend far beyond fan engagement and brand awareness, it can also help generate leads for your business. But to do this using social you need to think outside the box.
If thinking of getting your own video, check out our social media tourism and real estate videos examples.
We produce videos for hotels, restaurants, tours, attractions and regions throughout the Bay of Banderas and Riviera Nayarit.
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