Secrets to Producing a Video that Drives Results

Puerto Vallarta Riviera Nayarit Marketing Agency Tourism Hotel Strategy Video Production Consultant

Marketing Agency Tourism Hotel Video Production Consultant

Secrets to Producing a Video that Drives Results

Anyone can create a video and post it online, but creating an effective video that drives action is more science than art. So whether you’re shooting a quick interview with your phone, creating a fancy PowerPoint presentation, trying your hand at animation, or wanting to simply learn how to make a viral video for your business, here are 10 secrets to producing a video that sells.

  1. Start with your potential customer’s pain point

Think about what your product or service can do to help your customers solve their problems, no matter how small or large they may be. Begin your video with a story that helps your customer see that you can relate to the problems they are struggling with. If you’re not sure how to find your customer’s pain point, then read more about what’s in a pain point.

  1. Present your solution

After you have engaged viewers with your story, present the solution to them in a simple way that helps them fully understand the results your product or service has to offer. Don’t just try to wow them with the “shiny new object” side of what you have to offer.

  1. Demonstrate your solution

Give your customers a visual tour of how your product or service will solve their problems using screenshots and product photos. Better yet, show someone actually using what you have to offer!

  1. Present a call to action

Don’t just hope that your viewers know what to do next – tell them. If you want them to sign up for your mailing list, register for a customized online demo, call your sales line, or go to your product’s purchase page, incorporate that message into your video. While you can add your call-to-action beneath the video in the description or the transcript, remember that not all videos will be watched on your website, YouTube, or other video network. Add the call to action to the video itself, just in case someone else has embedded it on their blog or website. For example, if you have an AdWords for video TrueView Ad, you can create overlays for videos played on YouTube – learn more in the YouTube Help Center.

  1. Keep it short and sweet

Remember that the average person’s attention span is pretty short, and you don’t want them to stray from your video before you’ve presented what you have to offer. In 2008, the New York Times found that 19.4 percent of viewers abandoned a video after 10 seconds, and 44.1 percent abandoned it after 60 seconds. This means…

  1. Introduce your company in the first 30-seconds

Speaking of attention spans, you will want to let your visitors know who you are before they start cutting out of the video. Even if they only hear part of it, just putting your name in their heads will be an achievement.

  1. Use clear, crisp visuals

Whether they like to admit it or not, people do judge books by their cover, businesses by their website, and videos by their quality. You don’t need to use the top-of-the-line video equipment that filmmakers use, but you do need to make your video look clean and professional.

Also, do not forget about your video’s setting. If you are shooting live video, do it outside during what photographers call golden hour – the hour after sunrise or the hour before sunset. If you are shooting your video indoors, make sure to use a lot of artificial and natural lighting.

  1. Add a professional voice-over

There is nothing worse than bad audio – it can make even the best video seem amateur and unprofessional. If your voice does not make the cut, try where you can find professional voice-over talent for your video content.

9- Do not be afraid to be funny

Your customers are people just like you – they like to laugh and be entertained. Adding humor to your video will help them see the human side of your business. Thinking beyond your product and more in terms of humor to maximize your advertising effectiveness and you should too!

Using these techniques will help you create better videos that in turn increase conversions and sales.

90% of Corporate Video Productions FAILS!

Choosing A Video Production Company

Puerto Vallarta Riviera Nayarit Marketing Agency Tourism Hotel Strategy Video Production Consultant

Marketing Agency Tourism Hotel Video Production Consultant

Do you play with Strategy or Marketing?

90% of Corporate Video Productions FAILS!

How can we help?

Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.

Video Photo Production Puerto Vallarta Riviera Nayarit, Mexico

Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.

What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?

Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.

When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.

What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.

What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?

What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.

You have a Video project!? Here is the quote process:

Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?

Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?

We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive.

No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.

You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.

Social Media Strategy plans help to get a destination into the public eye.

The elements that need to be considered when establishing a successful tourism destination.

Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.


High Quality Video Photo Production Puerto Vallarta Riviera Nayarit Mexico

We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.

Video Photo Production Puerto Vallarta – Riviera Nayarit

MARKET RESEARCH (methodology)



Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.

Do you Play Chess with a Strategy or a Marketing plan?

How can we help?

Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, NuevoVallarta, San Pancho, Riviera Maya, Los Cabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Mexico.

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