Secrets To Effective Video Marketing Revealed
Video marketing is a highly effective tool that all smart business owners are utilizing to dramatically increase sales and boost profits. In fact, it’s actually easier to rank videos on search engines than it is to rank your website. But, in order for video marketing to work it must be properly implemented. This article is chock full of several video marketing tips that will help to improve your business.
The first thing you need to do is simply get your videos out there. Start making some and see what catches people’s eyes. Don’t worry about whether you have a good voice or ‘the look’ for videos, just do it. You need to find out what topic you know the most about and figure out a way to make it interesting. People want to be entertained.
If you decide to create a series of videos, it is important that you remain consistent. Keep all your videos similarly formatted and similar lengths. Also use similar title pages and credits so viewers easily recognize your video marketing campaign. If possible, release your videos on a certain day of the week to build anticipation.
Use strong keywords. If you have a YouTube channel, you should take the time to write descriptions for all your videos and share links to your main site. Be sure to sprinkle your keywords in the description as well as in the title.
Be consistent. If people know what to expect from your video time and time again, they’ll be sure to come back and watch if you’re offering what they want to see. Brand your videos with an intro and outro and use the same look every time. On top of that, provide topical content in each video.
The title of your video is as important as the content when trying to attract viewers. People who search on Facebook, YouTube or Google will see the title first, so it has to catch their attention and entice them to click. Use psychological trigger words that evoke emotional responses and take your time in selecting a title – put real thought into it.
Your videos will become popular if you share them efficiently. You should create an account on YouTube and on other similar sites your audience uses, feature your videos on your site or blog and share them on social networks. If possible, get other bloggers and people who are influential on social networks to share your videos. Don’t be afraid to ask your viewers to like, comment and share your video as well.
For people who are new to video marketing, try to keep your videos short. Around 30-45 seconds is a good length to start. You really do not have a lot of time to get your message through with the viewers short attention spans. As you become more experienced, you will notice that you are able to get your message across within this time frame easily.
While videos need to stand alone based on their content, they must still be promoted. After you upload your videos, try promoting them via social networks, newsletters, blogs, and the like. It takes time for videos to rank organically in search engines, so they need a push to let people know they exist.
Combine your video marketing efforts with social marketing. After you post your video, announce it in your Facebook account and tweet about it on Twitter. This will drive your followers to view your video where they can give their immediate feedback on the video’s effectiveness. This will also encourage them to share the video link with their social network.
As was stated earlier in the opening of this article, video marketing is one of the most effective marketing tools available to improve your business. By carefully applying everything that you have learned from this article, you can dramatically improve your business and see a startling increase in profits. Take action and start video marketing today!
Check out some of our videos on our YouTube Channel. We’ve come a long way. http://www.successmafia.com/2013/04/secrets-to-effective-video-marketing.html
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