Power of video for tourism. Puerto Vallarta, Riviera Nayarit, Riviera Maya, LosCabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Campeche, Colima, Baja California Sur, Sonora Mexico.
Video is a key piece of tourism. Video is the tool with the most potential, every day millions of users go to portals to search for useful information in a quick and visual way.
The video should quickly capture interest and hold attention to the end of the content. This is achieved through a creative and entertaining script.
Video is the fastest growing on the web and the most effective for presenting destinations and services through an Internet page and through social networks for free. Every day more elements are combined to promote and differentiate from the competition.
If you need a video presentation of exclusive properties for your website, we can manage the entire production both indoors and outdoors. Through quality post-production you will impress your future buyers. Videos of properties will have a powerful combination around the world and you can boost their sales.
If you need good photos for brochures, website or magazines, we also offer quality photography to the real estate sector. We use wide angles that show the entire interior of the property as well as advanced techniques in photographic treatment and retouching. These photos can also be used in the promotional video, website and written press.
The time to find the story that “excites” our travelers is now!
The “consumer experience” we must recognize that it has caught us by surprise in this training in Social Media in which we are immersed.
The most innovative and viral campaigns are those that include the consumer in the story. The importance that destinations give today to “experience” and the impact it has on the new consumer satisfaction process.
The impact of short stories in which, following the definition of Social Media, the pro-sumers and their interaction are the ones who build personal “experiences”, is unquestionable.
It could even be said that while the social networks with the greatest penetration, Facebook and Twitter, are consolidated as the new customer service, Video emerges as the nexus between the “emotions” that are generated in the consumer-destination interaction.
Video campaigns are also blessed by the mobile web. Smart phones and Tablets that seem to be emerging to meet the increasing demand for more experiences, more learning, more stories. Image and interactivity are essential in establishing links.
Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.
Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.
What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?
Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.
When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.
What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.
What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?
What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.
You have a Video project!? Here is the quote process:
Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?
Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?
We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive.
No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.
You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.
Social Media Strategy plans help to get a destination into the public eye.
The elements that need to be considered when establishing a successful tourism destination.
Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.
VIDEO PRODUCTION SERVICES https://www.youtube.com/watch?v=j_KgswkM3RU
We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.
MARKET RESEARCH (methodology)
2D & 3D ANIMATION
MUSIC & SOUND EDITING
INFOGRAPHIC & ARTWORK DESIGN
CASTING & TALENT
DELIVERY AS 4K, 1080 HD AND MOBILE/CELL
Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.
Do you Play Chess with a Strategy or a Marketing plan?
How can we help? firstname.lastname@example.org
Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, NuevoVallarta, SanPancho, Riviera Maya, LosCabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Mexico.
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