Mexico Tourism Travelers Journey Experiences

Puerto Vallarta Riviera Nayarit Marketing Agency Tourism Hotel Strategy Video Production Consultant

Mexico Tourism Travelers Journey Experiences. Marketing Puerto Vallarta, Riviera Nayarit, Riviera Maya, Los Cabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Sinaloa, Sonora, Baja California Sur, QuintanaRoo, Chiapas, Oaxaca, Mexico.

Video Production Tourism Hotel Marketing Consultant promovision@hotmail.com

Marketing Agency Tourism Hotel Video Production Consultant promovision@hotmail.com

Video is the most potent content vehicle for the travel industry.
Travel is a personal, emotional experience. What better way to “go there” than through video?
Video provides maximum mileage if mapped out across the customer journey.

Millennials, Do not Transact, they Interact!

Video Production Tourism Hotel Marketing Consultant promovision@hotmail.com

Millennials are a key target customer segment, because travel is high on the priority list for millennials.

They want to spend their money on experiences, not things.

Travel customers want to be informed, entertained and inspired.
You need to create content that builds an emotional connection.

For a long-term, you need to create video which addresses different stages of the customer journey.

Video Production Tourism Hotel Marketing Consultant promovision@hotmail.com

Travelers are spending more time watching online videos than ever before.

Travelers are increasingly using mobile devices to consume travel-related videos anytime and anywhere.

Tourist destinations and attractions on top of primary categories for travel videos on YouTube.

Hotel in-House Video Guides Video Production Puerto Vallarta Riviera Nayarit Marketing

Video Production Tourism Hotel Marketing Consultant promovision@hotmail.com

Tourism destinations, hotels, resorts and accommodations showing the strongest growth in video productions.

Travel enthusiasts are more interested in topics such as restaurants, spas, food & drinks or sports, as make up an important part of any travel experience.

The whole experience itself, including other categories.

It is about storytelling

Video Production Tourism Hotel Marketing Consultant promovision@hotmail.com

Videos can be used to convey a much broader and deeper set of emotions, which make up the spine of any great storytelling.

Travel brands that make good use of video, are those who take advantage of this medium and its competitive set.

Video is not only on Youtube

Because YouTube belongs to Google, it’s a logical move to have a dedicated channel and use it as part an overarching digital strategy for any brand.
It is important to consider other options, such as Twitter, Facebook, Vimeo, Daily Motion and even short-video mobile applications or Instagram (clips up to 15 seconds).

Integrate across other channels

Video Production Tourism Hotel Marketing Consultant promovision@hotmail.com

Brands integrating video as part of the customer service equation, integrating a video of things to see and do at a destination.
Some will even provide real-time video-chat on their website to answer customer queries, helping conversion rates along the way.

How to Use Video to Market Your Destination

If there is any industry practically made for video, it is travel.
There is no better way to let people know what your destination has to offer than to show them.
Video gives you the ability to bring your destination to life.

85% of Americans with internet watch videos online.
52% of marketing professionals worldwide cite video as the content with the best ROI.
Travel sites who use video grow revenue 49% faster those that do not.

Video Production Tourism Hotel Marketing Consultant promovision@hotmail.com

Visual content is processed 60,000 times faster than text.
All the information you want to share with potential customers can sound great when written out, but it will not have the same impact as video.
65% of video viewers watch more than 75% of a video.

Travel is a very personal decision and experience, and video content gives users a glimpse of what that experience will provide.
It provides excitement and anticipation that might be the final push someone needs to make a purchase.
64% of consumers say watching a marketing video has influenced a purchase they have made in the last month.
Just imagine the difference video marketing could make for you!

Having videos immediately available to potential visitors increases engagement.
Expedia research notes that having video present on a landing page increases conversion by 86%!

A clearly written strategy can make a difference.

Choosing A Video Production Company https://www.promovisionpv.com/WP/choosing-a-video-production-company/

Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.

Video Photo Production Puerto Vallarta Riviera Nayarit, Mexico

Video Production Tourism Hotel Marketing Consultant promovision@hotmail.com

Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.

What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?

Video Production Tourism Hotel Marketing Consultant promovision@hotmail.com

Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.

Video Production Tourism Hotel Marketing Consultant promovision@hotmail.com

When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.

What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.

What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?

Video Production Tourism Hotel Marketing Consultant promovision@hotmail.com

What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.

Video Production Tourism Hotel Marketing Consultant promovision@hotmail.com

You have a Video project!? Here is the quote process:

Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?

Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?

We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive.

No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.

You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.

Social Media Strategy plans help to get a destination into the public eye.

The elements that need to be considered when establishing a successful tourism destination.

Video Production Tourism Hotel Marketing Consultant promovision@hotmail.com

Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.

Choosing A Video Production Company https://www.promovisionpv.com/WP/choosing-a-video-production-company/

VIDEO PRODUCTION SERVICES

High Quality Video Photo Production Puerto Vallarta Riviera Nayarit Mexico

Video Production Tourism Hotel Marketing Consultant promovision@hotmail.com

We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.

Video Photo Production Puerto Vallarta – Riviera Nayarit

Video Production Tourism Hotel Marketing Consultant promovision@hotmail.com

MARKET RESEARCH (methodology)
CONCEPT DEVELOPMENT
MARKETING SCRIPTING
ILLUSTRATED STORYBOARDS
SHOOT PLANNING
LOCATION FILMING

Video Production Tourism Hotel Marketing Consultant promovision@hotmail.com

POST PRODUCTION
VIDEO EDITING
MOTION GRAPHICS
2D & 3D ANIMATION
PROJECT MANAGEMENT
POST PRODUCTION

MUSIC & SOUND EDITING
INFOGRAPHIC & ARTWORK DESIGN
CASTING & TALENT
DELIVERY AS 4K, 1080 HD AND MOBILE/CELL

Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.

Choosing A Video Production Company https://www.promovisionpv.com/WP/choosing-a-video-production-company/

Do you Play Chess with a Strategy or a Marketing plan?

Video Production Tourism Hotel Marketing Consultant promovision@hotmail.com

How can we help? promovision@hotmail.com

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Video Production Tourism Hotel Marketing Consultant promovision@hotmail.com

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