Marketing Tourism, It’s All About People

Puerto Vallarta Riviera Nayarit Marketing Agency Tourism Hotel Strategy Video Production Consultant

Marketing Tourism, It’s All About People. Jalisco, Nayarit, Riviera Maya, Los Cabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Campeche, Colima, Baja California Sur, Quintana Roo, San Miguel de Allende, Michoacán, Mexico,

Video Production Tourism Hotel Marketing Consultant

Marketing Agency Tourism Hotel Video Production Consultant

The entire industry needs to be focused on. People.

Video as a content strategy.

Video as the central axis of your content strategy: How to get the most out of your videos

The video provides a multi-sensory experience: auditory, visual and emotional at the same time and very attractive.

A good video has the ability to fix your brand in the minds of users, and even influence their behavior. Video becomes the star of your content strategy.

Video Production Tourism Hotel Marketing Consultant

  1. Know your audience

It is not enough to identify and define your target audience, it is necessary to know and understand what your audience really wants in order to establish contact and strengthen the relationship.

  1. Emotional commitment

Generating an emotional response is essential for your video marketing campaign to be successful. People share experiences that awaken their feelings and emotions: surprise, joy, indignation, tenderness, etc. Achieving an emotional response contributes to the memory of the brand and favors the virality of the video.

  1. Short duration

Short videos are more attractive than long ones: they should not be longer than 3 minutes. Time is a very precious commodity in today’s society, if the video is very long, users will decide not to play it, or at least not completely.

  1. Get attention

Users decide to keep watching a video or not in the first 20 seconds. The attention span of people is limited, so it is necessary to awaken their interest from the first moment. Don’t forget to convey what you want to communicate at the beginning of the video to make sure your audience gets the message.

  1. Call to action

Video should prompt users to take action or make a decision. Let them know clearly what the next step is after watching the video.

  1. Maximize exposure

A very common mistake is sharing your video on a single platform. To enhance the impact of the video, use all the channels at your fingertips: web, webTV, blog, YouTube, Vimeo, email marketing campaigns, etc.

  1. Lean on social media

Video Production Tourism Hotel Marketing Consultant

Social media can be really useful for your organization if you manage it properly. Regarding the subject at hand, platforms such as Facebook, Twitter, Youtube or Linkedin, in addition to allowing you to interact with your community, facilitate the task of sharing, which helps multiply the reach of the video.

  1. Option to share

If you upload the video to your website or to your own video platform, make sure it can be easily disseminated. It includes connectors to social networks, so that the user can share the video with a single click.

  1. Optimize SEO

According to Forrester Research, video is 53 times more likely than text to appear on the first page of search engine results. Among the intrinsic advantages that this format offers, it is important to optimize the SEO of your videos. Define keywords and include these terms in the title, description, and content of your social media posts.

  1. Evaluate

Measure the results of your videos to find out what type of content works best and on which platforms it has been most successful. This information will allow you to fine-tune your strategy to reach your audience more effectively.

How do you harness the power of the image?

Choosing A Video Production Company

Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.

Video Photo Production Puerto Vallarta Riviera Nayarit, Mexico

Video Production Tourism Hotel Marketing Consultant

Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.

What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?

Video Production Tourism Hotel Marketing Consultant

Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.

Video Production Tourism Hotel Marketing Consultant

When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.

What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.

What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?

Video Production Tourism Hotel Marketing Consultant

What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.

Video Production Tourism Hotel Marketing Consultant

You have a Video project!? Here is the quote process:

Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?

Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?

We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive.

No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.

You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.

Social Media Strategy plans help to get a destination into the public eye.

The elements that need to be considered when establishing a successful tourism destination.

Video Production Tourism Hotel Marketing Consultant

Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.

Choosing A Video Production Company


High Quality Video Photo Production Puerto Vallarta Riviera Nayarit Mexico

Video Production Tourism Hotel Marketing Consultant

We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.

Video Photo Production Puerto Vallarta – Riviera Nayarit

Video Production Tourism Hotel Marketing Consultant

MARKET RESEARCH (methodology)

Video Production Tourism Hotel Marketing Consultant



Choosing A Video Production Company

Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.

Video Production Tourism Hotel Marketing Consultant

Do you Play Chess with a Strategy or a Marketing plan?

Video Production Tourism Hotel Marketing Consultant

How can we help?

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Incentive Groups
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Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, Nuevo Vallarta, San Pancho, Riviera Maya, Los Cabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Mexico.

Video Production Tourism Hotel Marketing Consultant

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