Marketing and Luxury Tourism. Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, NuevoVallarta, SanPancho, Riviera Maya, Los Cabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Cancun, Yucatan, Mexico.
We know that experience is the philosopher’s stone of luxury tourism. That is why one of the best tools we can have to sell in a differentiating way in this sector is video marketing.
Why can we safely affirm this premise? Because the data supports it.
Videos appear as results in a Google search and 68% of users make the decision to play a video that provides the information they are looking for rather than read the written information.
More than 48% of luxury travel users are subscribed to travel Vlogs.
78% of millennial’s follow companies or brands on YouTube
Video becomes a decisive agent when it comes to capturing the super consumer. A demanding client, who investigates, who wants to feel that the power of decision is based on more than price and loves personalization.
Once we are clear that video marketing is essential in the online marketing strategy of our luxury tourism company, we must move on to the second step.
Mark the objectives we want to achieve. One technique to do this that we love is the SMART method:
Specific: We refer to the more specific objectives such as visits, contacts or clients.
Measurable: The objectives must be measurable. This means that we have to establish rules to be able to know “in numbers” if we reach the objective.
Achievable: We must know where we are in the market and what our true possibilities are. In this way our objectives will be achievable.
Relevant: These specific objectives have to be in line with the general objectives of the company.
Time-bound: Set a start and end date for each video marketing action with which you intend to achieve your goals.
And once the objectives are defined, we will face the most important step of the entire strategy, The Content of our video marketing action.
As we have already advanced, experience is fundamental, therefore, history, naturalness, credibility should be your inspiration. What you tell, how you tell it and who tells it is essential to establish a consistent brand image. Video marketing is content that you can use on numerous platforms and on all your social networks.
We want to keep you informed on the latest trends related to online marketing. But we would also like to offer you our advice to make your company achieve all the sales objectives that you set. That is why we put our resources at your disposal and thus generate the best strategy for your brand. Contact us without any obligation and test our working method for 3 months.
Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.
Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.
What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?
Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.
When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.
What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.
What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?
What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.
You have a Video project!? Here is the quote process:
Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?
Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?
We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive.
No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.
You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.
Social Media Strategy plans help to get a destination into the public eye.
The elements that need to be considered when establishing a successful tourism destination.
Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.
VIDEO PRODUCTION SERVICES
We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.
MARKET RESEARCH (methodology)
2D & 3D ANIMATION
MUSIC & SOUND EDITING
INFOGRAPHIC & ARTWORK DESIGN
CASTING & TALENT
DELIVERY AS 4K, 1080 HD AND MOBILE/CELL
Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.
Do you Play Chess with a Strategy or a Marketing plan?
How can we help? firstname.lastname@example.org
Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, NuevoVallarta, SanPancho, Riviera Maya, Los Cabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Cancun, Yucatan, Mexico.
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